When was FreeStand founded?

FreeStand was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is FreeStand located?

FreeStand is headquartered in Delhi, India. It is registered at 69, SFS Rajouri Apartments Rajouri Garden, New Delhi, New Delhi, Delhi, India, 110064.

Who is the current CEO of FreeStand?

Konark Sharma of FreeStand. They have also founded 2 companies.

Which legal entities is FreeStand associated with?

FreeStand is associated with FREE STAND SAMPLING SOLUTIONS PRIVATE LIMITED.

How many employees does FreeStand have?

As of Sep 30, 2026, the latest employee count at FreeStand is 14.

Is FreeStand a funded company?

FreeStand is a funded company, having raised a total of $605K across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 21, 2020.

How much is FreeStand worth?

The latest valuation of FreeStand is $***** as of Oct 29, 2024.

When was the latest funding round of FreeStand?

FreeStand's latest funding was a $***** Seed round on Jul 07, 2023, with participation from 6 investors.

What is the annual revenue of FreeStand?

Annual revenue of FreeStand is less than ₹10 Cr as on Mar 31, 2026

Where does FreeStand rank among its competitors?

FreeStand ranks 7th amongst 159 active competitors, of which 26 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Sampler, which secured $33.9K in Feb, 2024.

Who are the top competitors of FreeStand?

FreeStand's top competitors include Mixpanel, ROI Hunter and BugHerd. Among them, Sampler secured the most recent funding round in February, 2024.

FreeStand - 2026 Company Profile, Team, Funding, Competitors & Financials

FreeStand is a seed company based in Delhi (India), founded in 2019 by Konark Sharma and Sneh Soni. It operates as a Platform offering digital product sampling for FMCG brands. FreeStand has raised $605K in funding from investors like SucSEED Indovation, Venture Catalysts and Nocking Point Advisors, with a current valuation of $*****. The company has 159 active competitors, including 26 funded and 11 that have exited. Its top competitors include companies like Mixpanel, ROI Hunter and BugHerd.

Company Details

Platform offering digital product sampling for FMCG brands. This platform allows brands to plan, execute, monitor, and audit their product sampling campaigns digitally. It enables strategic sample placement to ensure the right products reach the right consumers, aiming for higher conversion and brand recall. The platform supports various channels, including digital, events, retail, e-commerce, and promoter networks. It offers solutions for all stages of the marketing funnel, from awareness to conversion.

Website: freestand.in
Social
Email ID: *****@freestand.in
Registered Address: 69, SFS Rajouri Apartments Rajouri Garden, New Delhi, New Delhi, Delhi, India, 110064

Key Metrics

Founded Year

2019

Location

Delhi, India

Stage

Seed

Total Funding

$605K in 5 rounds

Latest Funding Round

Seed, Jul 07, 2023, $*****

Post Money Valuation

$***** as on Oct 29, 2024

Investors

SucSEED Indovation & 17 more

Ranked

7^th among 159 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2026

Employee Count

14 as on Sep 30, 2026

Similar Companies

Mixpanel & 200 more

View FreeStand's full profile

FreeStand is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FREE STAND SAMPLING SOLUTIONS PRIVATE LIMITED CIN: U72900DL2017PTC318808 , India, Active	Jun 07, 2017	0 - ₹10 Cr (As on Mar 31, 2026)	-

FreeStand has raised a total funding of $605K over 5 rounds. Its first funding round was on Dec 21, 2020. Its latest funding round was a Seed round on Jul 07, 2023 for $*****. 6 investors participated in its latest round. FreeStand has 9 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of FreeStand:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 07, 2023	8592059	Seed	1188151	6385220	7487357	4674651
Dec 12, 2022	5400825	Angel	1127400	6009622	9487881	3558075
Oct 03, 2022	2419288	Grant (prize money)	3110669	6628473	3850005	Google for Startups

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View details of FreeStand's funding rounds and investors

The founders of FreeStand are Konark Sharma and Sneh Soni. Konark Sharma is the CEO of FreeStand.

Here are the details of FreeStand's key team members:

Konark Sharma: Co-Founder & CEO of FreeStand and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 phone number
Sneh Soni: Founder & CBO of FreeStand. They serve on the board of 1 company.

FreeStand's Board of Directors

FreeStand's board has 2 active members. Konark Sharma and Sneh Soni are part of team.

Here is the list of FreeStand's board of directors:

Name	Type	Representing	Status	Duration
Konark Sharma	Team	-	Current	9y 3m
nvaalkz	Team	-	Past	7y 9m

View details of FreeStand's Founder profiles and Board Members

FreeStand's employee count trend

FreeStand has 14 employees as of Sep 26. Here is FreeStand's employee count trend over the years:

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Top competitors of FreeStand include Mixpanel, ROI Hunter and BugHerd. Here is the list of Top 10 competitors of FreeStand, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Bain Capital & 9 others	65/100
2nd	ROI Hunter 2014, Brno (Czech Republic), Acquired	Cloud based ad campaign management and product feedback analytics tool	$5.17M	KAYA, Agora & 3 others	63/100
3rd	BugHerd 2011, Yarraville (Australia), Series A	Provider of website feedback and bug tracking software for teams	$1.52M	Tank Stream Ventures, Starfish Ventures & 3 others	59/100
4th	Dovetailed Technologies 2017, Sydney (Australia), Series A	Provider of a platform centralizing and analyzing customer feedback using AI	$71M	Blackbird Ventures, Felicis Ventures & 7 others	52/100
5th	Mopinion 2010, Rotterdam (Netherlands), Acquired	Customer feedback intelligence software	$552K	Capital Mills, Netspider Capital	51/100
6th	Kraftful 2019, San Francisco (United States), Acquired	AI based product feedback analytics platform	$5.15M	Y Combinator, F7 Ventures & 11 others	49/100
7th	FreeStand 2019, Delhi (India), Seed	Platform offering digital product sampling for FMCG brands	$605K	Z Nation Lab, Venture Catalysts & 16 others	48/100
8th	Zeplin 2014, San Francisco (United States), Seed	Collaboration application for UI designers & frontend developers	$1.32M	Zillionize, Y Combinator & 9 others	44/100
9th	Sampler 2013, Toronto (Canada), Series A	Provider of SaaS-based retail sampling solutions	$11.1M	MaRS Discovery District, BDC & 25 others	44/100
10th	Testapic 2011, Paris (France), Acquired	Cloud-based solutions for product feedback	-	-	44/100

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FREE STAND SAMPLING SOLUTIONS PRIVATE LIMITED, the legal entity associated with FreeStand, generated less than ₹10 Cr in revenue for the financial year ending on Mar 31, 2026. The revenue of FREE STAND SAMPLING SOLUTIONS PRIVATE LIMITED has a compounded annual growth rate (CAGR) of 146% in the last 1 year.

Financial Statement Summary

Metrics	FY 2025-26	FY 2024-25	FY 2023-24	FY 2022-23	FY 2021-22
Income Statement
Revenue	5147	5237	8469	7344	5215
Total Sales	4584	2546	2006	4861	6458
Total Expenses	8681	7626	9756	2630	5364
Operating Expenses	3461	8265	7737	5710	8821
Employee Expenses	8255	2575	8854	4247	4272
Operating Income (EBIT)	6847	4011	6568	2291	9116
Interest Expenses	1563	1851	6568	4695	1181
Expenses from other activities	2139	9400	5154	7407	8077
EBITDA	7950	1812	8920	5474	6248
Taxes	2182	6215	8519	9670	5700
Net Profit	4134	6992	4379	4079	2475
Balance Sheet
Assets	9608	4794	9062	6858	3725
Accounts Receivables	7934	6738	9919	7563	9816
Inventory	7026	9210	8648	3174	2079
Liabilities	1704	9368	4910	4865	8547
Total Debt	5015	8520	3886	8527	3883
Accounts Payable	4540	5457	9345	1907	2643
Equities	3282	5092	5151	9147	5177

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

Founders (largest shareholder) own 57.69%, Funds own 13.76%, Enterprises own 5.73% and Angels own 12.62%. The net worth of FreeStand's founders is INR 12.1Cr as of Oct 29, 2024. The cap table displayed below is for FREE STAND SAMPLING SOLUTIONS PRIVATE LIMITED which is the legal entity associated with FreeStand.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	57.69%	12.1Cr	2140368	2314432	2790184	3025567
Konark Sharma	8917507	5825503	4655315	3010457	4124590	6121296
Sneh Soni	7780006	2991942	2802448	7414105	8539004	3705373
Fund	13.76%	2.89Cr	5265517	6555926	7466254	9473637
SucSEED Indovation	7212896	6966640	1016638	9478351	2880935	5536904
Enterprise	5.73%	1.2Cr	46540	40418	15552	69986
Angel	12.62%	2.65Cr	9592087	1638583	5680164	6441021
Mamta Nehra	32	29	83	68	43	29
Other People	1.84%	38.6L	5	3	4	3
ESOP Pool	8.37%	1.76Cr	9219907	2502964	1820484	3351184
Total	100.00%	21Cr	8668107	2927921	6434273	2865354