Fresh Direct - About the company
Fresh Direct is an acquired company based in New York City (United States), founded in 2002 by Jason Ackerman, Joseph Fedele, Lee Desmond Bernavey and David McInerney. It operates as an Online platform offering multi-category grocery products. Fresh Direct has raised $325M in funding from J P Morgan and Morrisons, with last known valuation of $*****. The company has 353 active competitors, including 29 funded and 15 that have exited. Its top competitors include companies like DoorDash, Instacart and Gopuff.
Company Details
Online platform offering multi-category grocery products. Its product offerings include fruit & vegetables, meat & seafood, dairy products, alcohol products, and more. The users can filter out the products based on the gluten-free, organic, and more. The company offers mobile applications for Android and IOS devices.
- Website
- freshdirect.com
- Social
- Email ID
- *****@freshdirect.com
- Registered Address
- Bronx, New York
Key Metrics
Founded Year
2002
Location
New York City, United States
Stage
Acquired
Total Funding
$325M in 9 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 18, 2020
Investors
Ranked
6th among 353 active competitors
Annual Revenue
£0 - £1M as on Dec 31, 2022
Employee Count
1,767 as on Jul 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Getir (Nov 08, 2023)
Legal entities associated with Fresh Direct
Fresh Direct is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FRESH DIRECT, LLC CIN: 3509959 , United States, Active | - | 1431 (As on Dec 31, 2013) | - | |
FRESH DIRECT HOLDINGS, INC. CIN: 113576952 , United States, Active | Dec 31, 1999 | - | 2377 (As on Dec 31, 2024) | - |
FRESH DELIVERIES 4 YOU LTD CIN: 13106286 , United Kingdom, Active | Dec 30, 2020 | £0 - £1M (As on Dec 31, 2022) | 1 (As on Dec 31, 2023) |
Fresh Direct's acquisition details
Fresh Direct got acquired by Getir on Nov 08, 2023.
Click here to take a look at Fresh Direct's acquisition in detail
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Fresh Direct's funding and investors
Fresh Direct has raised a total funding of $325M over 9 rounds. Its first funding round was on Sep 2003. Its latest funding round was a Conventional Debt round on Jun 08, 2026 for $*****. 1 investor participated in its latest round. Fresh Direct has 11 institutional investors.
Here is the list of recent funding rounds of Fresh Direct:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 08, 2026 | 6672396 | Conventional Debt | 3125841 | 1696455 | 6227333 | 1910716 |
Apr 04, 2017 | 7294649 | Conventional Debt | 5443950 | 7865410 | 5051566 | 8442997 |
Sep 26, 2016 | 6031919 | Series E | 1970378 | 4130157 |
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Fresh Direct's founders and board of directors
Founder? Claim ProfileThe founders of Fresh Direct are Jason Ackerman, Joseph Fedele, Lee Desmond Bernavey and David McInerney.
Here are the details of Fresh Direct's key team members:
- Jason Ackerman: CEO and Founder of Fresh Direct. They are also an angel investor in 1 startup.
- Joseph Fedele: Founder And Ceo, Co-Chairman Of The Board of Fresh Direct.
- Lee Desmond Bernavey: Co-founder of Fresh Direct.
- David McInerney: Co-Founder of Fresh Direct.
View details of Fresh Direct's Founder profiles and Board Members
Fresh Direct's employee count trend
Fresh Direct has 1,767 employees as of Jul 26. Here is Fresh Direct's employee count trend over the years:
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Fresh Direct's Competitors and alternates
Top competitors of Fresh Direct include DoorDash, Instacart and Gopuff. Here is the list of Top 10 competitors of Fresh Direct, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | DoorDash 2013, San Francisco (United States), Public | Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers | $2.5B | 88/100 | |
2nd | Instacart 2012, San Francisco (United States), Public | Operator of an online marketplace providing grocery and delivery services | $2.93B | 87/100 | |
3rd | Gopuff 2013, Philadelphia (United States), Series D | Online platform offering on-demand delivery services for food and groceries | $5.14B | 79/100 | |
4th | Shipt 2014, Birmingham (United States), Acquired | Provider of on-demand grocery delivery | $60.1M | 76/100 | |
5th |  SayWeee 2015, San Francisco (United States), Series E | Online retailer of Asian groceries, food, and household products | $864M | 76/100 | |
6th | Fresh Direct 2002, New York City (United States), Acquired | Online platform offering multi-category grocery products | $325M | 71/100 | |
7th | App based platform offering multi-category grocery products | $2.54B | 74/100 | ||
8th | Mercato 2015, Brooklyn (United States), Series A | Online grocery delivery connecting customers with local, independent grocers | $40.8M | 74/100 | |
9th |  UberEATS 2014, Denver (United States), Funding Raised | App-based platform offering food and grocery delivery services | - | 69/100 | |
10th | _1583838737802.png?devicePixelRatio=2&height=30&width=30){kind=logo} Foxtrot 2013, Chicago (United States), Series C | Online retailer offering multi-category grocery products | $169M | 68/100 |
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Fresh Direct's Investments and acquisitions
Fresh Direct has made 3 investments including Ocean Hugger Foods, Good Catch and Chef'd. Fresh Direct has not made any acquisitions as of now.Here is the list of its investments:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 08, 2018 | Investments | 2015 | New York City (United States) | |
Aug 07, 2018 | Investments | 2016 | New York City (United States) | |
Aug 08, 2017 | Investments | 2013 | El Segundo (United States) |
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Reports related to Fresh Direct
Here is the latest report on Fresh Direct's sector:
News related to Fresh Direct
Filter this listMedia has covered Fresh Direct for a total of 4 events in the last 1 year, 2 of them have been about company updates and 1 about partnerships.
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DoorDash Bolsters Grocery Selection Nationwide with New PartnersPerishableNews.com•Apr 28, 2026•Market of Choice, DoorDash, Brookshire, Harps Foods and 2 others
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Uber adds another grocery delivery partner with FreshDirect dealSeeking Alpha•Mar 06, 2025•Uber, Fresh Direct
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FreshDirect parent Getir fires CEO in latest twist in struggle for controlNew York Post•Feb 03, 2025•Getir, Fresh Direct, Mubadala
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Ahold Delhaize, Centerbridge Complete FreshDirect AcquisitionWinsight Grocery Business•Sep 06, 2024•Ahold Delhaize, Centerbridge Partners, Fresh Direct
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The Giant Company Announces Leadership AppointmentPerishableNews.com•May 22, 2024•GIANT, Fresh Direct
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