When was Fruugo founded?

Fruugo was founded in 2006 and raised its 1st funding round 9 years after it was founded.

Where is Fruugo located?

Fruugo is headquartered in Ulverston, United Kingdom.

Who is the current CEO of Fruugo?

Reijo Syrjalainen and Juha Usva s of Fruugo.

How many employees does Fruugo have?

As of Aug 31, 2026, the latest employee count at Fruugo is 158.

Is Fruugo a funded company?

Fruugo is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Aug 11, 2015.

When was the latest funding round of Fruugo?

Fruugo's latest funding was a $***** Series A round on Aug 11, 2015, with participation from 0 investor.

Where does Fruugo rank among its competitors?

Fruugo ranks 13th amongst 356 active competitors, of which 31 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was SAZO, which secured an undisclosed amount in Jul, 2026.

Who are the top competitors of Fruugo?

Fruugo's top competitors include Alibaba, JollyChic and Global Sources. Among them, SAZO secured the most recent funding round in July, 2026.

Fruugo - 2026 Company Profile, Team, Funding & Competitors

Company Details

Retailer of various consumer goods across multiple product categories. It facilitates online purchases with multiple payment method options. The platform provides customer support and order tracking. It offers a site map, terms of use, and privacy information.

Website: fruugo.com
Social
Email ID: *****@fruugo.com, *****@fruugo.com, *****@fruugo.com, *****@fruugo.com, *****@fruugo.com, *****@fruugo.com

Key Metrics

Founded Year

2006

Location

Ulverston, United Kingdom

Stage

Series A

Total Funding

$2.17M in 1 round

Latest Funding Round

Series A, Aug 11, 2015, $*****

Ranked

13^th among 356 active competitors

Employee Count

158 as on Aug 31, 2026

Similar Companies

Alibaba & 213 more

View Fruugo's full profile

Fruugo has raised a total funding of $2.17M over 1 round.

Here is the list of recent funding rounds of Fruugo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 11, 2015	5227985	Series A	7605227	9284577	8443535	3178792

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View details of Fruugo's funding rounds and investors

The founders of Fruugo is Nils Forsblom.

Here are the details of Fruugo's key team members:

Nils Forsblom: Founder of Fruugo.
Reijo Syrjalainen: CEO of Fruugo.
Juha Usva: CEO of Fruugo.

View details of Fruugo's Founder profiles and Board Members

Fruugo's employee count trend

Fruugo has 158 employees as of Aug 26. Here is Fruugo's employee count trend over the years:

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Top competitors of Fruugo include Alibaba, JollyChic and Global Sources. Here is the list of Top 10 competitors of Fruugo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Alibaba 1999, United States, Public	Online marketplace connecting global buyers with manufacturers, suppliers, and exporters	-	Silver Lake, K2 Global & 47 others	79/100
2nd	JollyChic 2012, Hangzhou (China), Series C	Online retailer of multi-category consumer products	$111M	Sequoia Capital, G42 & 8 others	71/100
3rd	Global Sources 1970, Hong Kong (China), Acquired	B2B marketplace platform offering multi-category products	-	Gut & Glory, HC International	66/100
4th	Aliexpress 2010, Hangzhou (China), Unfunded	Online cross-border marketplace platform offering multi-category products	-	-	57/100
5th	Geniemode 2021, Gurugram (India), Series C	Sourcing and supply chain platform for retailers and suppliers	$87.7M	Info Edge Ventures, Multiples Alternate Asset Management ... & 16 others	57/100
6th	Ubuy 2012, Kuwait City (Kuwait), Unfunded	Online retailer offering multi-category products	-	-	55/100
7th	SAZO 2024, Seoul (South Korea), Series A	Provider of Korean product direct import and fulfillment services	$15.2M	Japan Post Capital, Suzuyo & Co & 11 others	54/100
8th	Distacart 2020, Mountain View (United States), Unfunded	Online retailer of multi-category products	-	-	52/100
9th	Ensologic 2019, Delhi (India), Seed	Provider of platform facilitating cross-border sales and distribution of consumer goods	$2.01M	Indian Angel Network, Inflection Point Ventures ... & 25 others	52/100
10th	ezbuy 2010, Singapore (Singapore), Acquired	Online retailer offering multi-category consumer products	$20M	China Growth Capital, IDG Ventures	49/100
13th	Fruugo 2006, Ulverston (United Kingdom), Series A	Retailer of various consumer goods across multiple product categories	$2.17M	-	48/100