When was Good&Co founded?

Good&Co was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Good&Co located?

Good&Co is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Good&Co have?

As of May 31, 2026, the latest employee count at Good&Co is 48.

Is Good&Co a funded company?

Good&Co is a funded company, having raised a total of $1.42M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 20, 2012.

When was the latest funding round of Good&Co?

Good&Co's latest funding was a $***** Seed round on Nov 13, 2013, with participation from 5 investors.

Where does Good&Co rank among its competitors?

Good&Co ranks 55th amongst 188 active competitors, of which 26 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Plum.io, which secured $6M in Feb, 2023.

Who are the top competitors of Good&Co?

Good&Co's top competitors include Criteria Corp, OutMatch and Plum.io. Among them, Plum.io secured the most recent funding round in February, 2023.

Good&Co - 2026 Company Profile, Team, Funding & Competitors

Good&Co is an acqui-hired company based in San Francisco (United States), founded in 2012 by Samar Birwadker. It operates as a Hiring using culture and personality analytics. Good&Co has raised $1.42M in funding. The company has 188 active competitors, including 26 funded and 13 that have exited. Its top competitors include companies like Criteria Corp, OutMatch and Plum.io.

Company Details

Good&Co is a hiring and retention platform which employs research-driven psychometrics with provocative design mapped to the social graph to improve the employee-culture fit. It uses a variety of personality tests and proprietary algorithms to play match-maker between applicants and recruiters. The candidates are then assigned “archetypes,” which are used to determine their cultural fit called as 'FitScore'. Good.co then fetches job listings from LinkedIn and orders them by FitScore. It's a part of Techstars accelerator.

Website: good.co
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$1.42M in 2 rounds

Latest Funding Round

Seed, Nov 13, 2013, $*****

Investors

Norwest & 11 more

Ranked

55^th among 188 active competitors

Employee Count

48 as on May 31, 2026

Similar Companies

Criteria Corp & 234 more

View Good&Co's full profile

Good&Co is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GOOD & CO LABS, INC. CIN: 383887204 , United States, Active	Dec 26, 999	-	1 (As on Dec 31, 2020)	-

Good&Co has raised a total funding of $1.42M over 2 rounds. Its first funding round was on Dec 20, 2012. Its latest funding round was a Seed round on Nov 13, 2013 for $*****. 5 investors participated in its latest round. Good&Co has 12 institutional investors.

Here is the list of recent funding rounds of Good&Co:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 13, 2013	8187469	Seed	5318003	7021234	8405434	2711083
Dec 20, 2012	8421258	Seed	5935359	4971339	7741459	3897821

Access funding benchmarks and valuations. Sign up today!

View details of Good&Co's funding rounds and investors

The founders of Good&Co is Samar Birwadker.

Here are the details of Good&Co's key team members:

Samar Birwadker: Founder & CEO of Good&Co.

View details of Good&Co's Founder profiles and Board Members

Good&Co's employee count trend

Good&Co has 48 employees as of May 26. Here is Good&Co's employee count trend over the years:

Uncover Good&Co's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Good&Co include Criteria Corp, OutMatch and Plum.io. Here is the list of Top 10 competitors of Good&Co, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Criteria Corp 2006, West Hollywood (United States), Series B	Provider of psychometric assessment solutions for recruiters	$64.5M	Sumeru Equity Partners, Level Equity	64/100
2nd	OutMatch 2008, Saratoga Springs (United States), Acquired	Cloud-based predictive talent analytics platform	$25.2M	Camden Partners, Rand Capital & 12 others	63/100
3rd	Plum.io 2011, Waterloo (Canada), Series A	Provider of talent assessment platform measuring job fit and durable skills	$12.1M	BDC, Real Ventures & 22 others	57/100
4th	Jombay 2011, Pune (India), Acquired	Provider of talent assessment and analytics platform for companies	$1.62M	Nirvana Ventures Advisors, Nirvana Digital ... & 14 others	55/100
5th	Predictive Index 1955, Westwood (United States), Acquired	Talent optimization and workforce assessment platform	$101M	General Catalyst, M Family Enterprises & 2 others	54/100
6th	Arctic Shores 2013, London (United Kingdom), Series B	AI and gamification-based psychometric assessment platform	$18.8M	Calculus Capital, Praetura Ventures & 38 others	54/100
7th	Imbellus 2016, Los Angeles (United States), Series A	Assessment solutions provider	$18.5M	Owl Ventures, Sound Ventures & 7 others	52/100
8th	AssessFirst 2002, Paris (France), Seed	Provider of AI-powered talent assessment and development solutions	-	CAPZA, Bouygues Telecom Initiatives	50/100
9th	Saville Assessment 2009, Esher (United Kingdom), Acquired	Candidate assessment solution	-	-	50/100
10th	Alva Labs 2017, Stockholm (Sweden), Series A	AI-based psychometric assessment platform	$14.2M	VNV Global, Almi Invest & 3 others	47/100
55th	Good&Co 2012, San Francisco (United States), Acqui-Hired	Hiring using culture and personality analytics	$1.42M	Norwest, The London Fund & 10 others	36/100