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Helpusgreen - About the company

Helpusgreen is a funded company based in Kanpur (India), founded in 2015 by Ankit Agarwal. It operates as an Online private label brand for organic products. Helpusgreen has raised an undisclosed amount in funding. The company has 34 active competitors, including 4 funded and 1 that has exited. Its top competitors include companies like Phool, Nirmalaya and House of Mangalam.

Company Details

Helpusgreen is an online private label brand for organic products under brand names Mitti and Sticks & Stones. The product category includes incense sticks & cones and vermicompost & plant fertilizers. the products are available in different flavors like strawberry, khus, apple, lemon grass etc. Claims to make all the products from the recycling of flowers used in temples and mosques around the river Ganges by employing more than 1200 rural women under SHG program. Also, claims to have used 335k kg of flowers as raw material collected from temples & mosques, as of July 2017. Products are also available on major e-commerce websites like Flipkart, Snapdeal, Amazon etc. or customers can directly buy the products from the website.
Social
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Email ID
*****@helpusgreen.com
Phone Number
+91 **********
Registered Address
C 8/3 SITE 1 INDUSTRIAL AREA PANKI, Kanpur, KANPUR, Uttar Pradesh, India, 208020
Key Metrics
Founded Year
2015
Location
Kanpur, India
Stage
Funding Raised
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
9 as on Sep 30, 2026
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Helpusgreen's funding and investors

Helpusgreen has raised funding over 1 round. Its latest funding round was a Grant (prize money) round on Jan 16, 2016 for $*****. 1 investor participated in its latest round. Helpusgreen has 6 institutional investors.

Here is the list of recent funding rounds of Helpusgreen:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 16, 2016
4112756
Grant (prize money)
8471074
6522952
2455012
5247230
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Helpusgreen's founders and board of directors

Founder? Claim Profile
The founders of Helpusgreen is Ankit Agarwal.
Here are the details of Helpusgreen's key team members:

Helpusgreen's employee count trend

Helpusgreen has 9 employees as of Sep 26. Here is Helpusgreen's employee count trend over the years:
Employee count trend for Helpusgreen
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Helpusgreen's Competitors and alternates

Top competitors of Helpusgreen include Phool, Nirmalaya and House of Mangalam. Here is the list of Top 10 competitors of Helpusgreen, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Phool
Phool
2017, Kanpur (India), Series A
Manufacturer of charcoal free incense sticks cones and home fragrances
$12.7M
63/100
2nd
Logo for Nirmalaya
Nirmalaya
2020, Delhi (India), Seed
Online retailer of fragrances, incense, essential oils, and related accessories
$1.65M
50/100
3rd
Logo for House of Mangalam
House of Mangalam
2020, Mumbai (India), Unfunded
Manufacturer of camphor-based products for air freshening, home care, skincare, and puja needs
-
-
46/100
4th
Logo for Hoovu
Hoovu
2019, Bengaluru (India), Seed
Internet-first brand offering religious flowers
$1.18M
45/100
5th
Logo for Zedblack
Zedblack
2015, Indore (India), Unfunded
Internet first brand of incense sticks
-
-
44/100
6th
Logo for Nytarra
Nytarra
2020, Delhi (India), Seed
Online brand offering aroma products for personal care and home decor
$139K
41/100
7th
Logo for Helpusgreen
Helpusgreen
2015, Kanpur (India), Funding Raised
Online private label brand for organic products
-
40/100
8th
Logo for Sadhna.co
Sadhna.co
2022, Ghaziabad (India), Unfunded
E commerce platform selling traditional puja and wellness products
-
-
34/100
9th
Logo for Har Ghar Puja
Har Ghar Puja
2024, Noida (India), Unfunded
Provider of puja items and related spiritual content
-
-
30/100
10th
Logo for Amogha
Amogha
2009, Mysuru (India), Unfunded
Retailer of incense sticks, cones, diffusers, and related aromatherapy products
-
-
27/100
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Helpusgreen's Latest cap tables and shareholding

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shareholding pattern of this entity
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  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Helpusgreen's Investments and acquisitions

Helpusgreen has made no investments or acquisitions yet.

Reports related to Helpusgreen

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News related to Helpusgreen

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