When was Hoovu founded?

Hoovu was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Hoovu located?

Hoovu is headquartered in Bengaluru, India. It is registered at 1391, 9th Main, 3rd Cross Judicial layout, Yelahanka, Bangalore, Bangalore, Karnataka, India, 560065.

Which legal entities is Hoovu associated with?

Hoovu is associated with YESHODA ROSE BAZAAR RETAIL PRIVATE LIMITED and 1 other.

How many employees does Hoovu have?

As of Aug 31, 2026, the latest employee count at Hoovu is 25.

Is Hoovu a funded company?

Hoovu is a funded company, having raised a total of $1.18M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 26, 2020.

How much is Hoovu worth?

The latest valuation of Hoovu is $***** as of Jul 13, 2023.

When was the latest funding round of Hoovu?

Hoovu's latest funding was a $***** Seed round on Jul 13, 2023, with participation from 1 investor.

What is the annual revenue of Hoovu?

Annual revenue of Hoovu is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Hoovu rank among its competitors?

Hoovu ranks 3rd amongst 36 active competitors, of which 4 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Nytarra, which secured $73.4K in Jun, 2025.

Who are the top competitors of Hoovu?

Hoovu's top competitors include Phool, House of Mangalam and Zedblack. Among them, Nytarra secured the most recent funding round in June, 2025.

Hoovu - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet-first brand offering religious flowers. The product offerings include flowers such as roses, marigolds & jasmines in categories of worship & home decor boxes. It also provides incense sticks, dhoop cones, and sticks.

Website: hoovufresh.com
Social
Part Of
Registered Address: 1391, 9th Main, 3rd Cross Judicial layout, Yelahanka, Bangalore, Bangalore, Karnataka, India, 560065

Key Metrics

Founded Year

2019

Location

Bengaluru, India

Stage

Seed

Total Funding

$1.18M in 5 rounds

Latest Funding Round

Seed, Jul 13, 2023, $*****

Post Money Valuation

$***** as on Jul 13, 2023

Investors

Techstars & 17 more

Ranked

3^rd among 36 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

25 as on Aug 31, 2026

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View Hoovu's full profile

Hoovu is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
YESHODA ROSE BAZAAR RETAIL PRIVATE LIMITED CIN: U52100KA2020PTC133188 , India, Active	Mar 03, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	88 (As on Aug 01, 2025)
KAYTEEN TRADING (OPC) PRIVATE LIMITED CIN: U46909KA2021OPC146609 , India, Active	Apr 16, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	-

Hoovu has raised a total funding of $1.18M over 5 rounds. Its first funding round was on Jan 26, 2020. Its latest funding round was a Seed round on Jul 13, 2023 for $*****. 1 investor participated in its latest round. Hoovu has 6 institutional investors and 12 angel investors.

Here is the list of recent funding rounds of Hoovu:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 13, 2023	1375268	Seed	7739615	7723670	5343081	5249049
Nov 17, 2022	7229042	Seed	8409014	8612252	2624217	Sangeet Agrawal & 4 more
Jun 02, 2022	8355593	Seed	1053787	1030393	Techstars	Renaissance Holdings & 8 more

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View details of Hoovu's funding rounds and investors

Hoovu's Board of Directors

Hoovu's board has 2 active members. Yeshoda Karuturi and Rhea Karuturi are part of team.

Here is the list of Hoovu's board of directors:

Name	Type	Representing	Status	Duration
Yeshoda Karuturi	Team	-	Current	6y 5m
Rhea Karuturi	Team	-	Current	6y 5m

Hoovu's employee count trend

Hoovu has 25 employees as of Aug 26. Here is Hoovu's employee count trend over the years:

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Top competitors of Hoovu include Phool, House of Mangalam and Zedblack. Here is the list of Top 10 competitors of Hoovu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Phool 2017, Kanpur (India), Series A	Manufacturer of charcoal free incense sticks cones and home fragrances	$12.7M	Indian Angel Network, Draper Richards Kaplan Foundation ... & 32 others	55/100
2nd	House of Mangalam 2020, Mumbai (India), Unfunded	Manufacturer of camphor-based products for air freshening, home care, skincare, and puja needs	-	-	46/100
3rd	Hoovu 2019, Bengaluru (India), Seed	Internet-first brand offering religious flowers	$1.18M	Sauce, Techstars & 16 others	45/100
4th	Zedblack 2015, Indore (India), Unfunded	Internet first brand of incense sticks	-	-	44/100
5th	Nytarra 2020, Delhi (India), Seed	Online brand offering aroma products for personal care and home decor	$139K	Tetration Ventures, Real Time Accelerator Fund ... & 12 others	41/100
6th	Nirmalaya 2020, Delhi (India), Seed	Online retailer of fragrances, incense, essential oils, and related accessories	$1.65M	Artha Venture Fund, Xpanse Service & 26 others	40/100
7th	Helpusgreen 2015, Kanpur (India), Funding Raised	Online private label brand for organic products	-	MassChallenge, Draper Richards Kaplan Foundation ... & 4 others	38/100
8th	Sadhna.co 2022, Ghaziabad (India), Unfunded	E commerce platform selling traditional puja and wellness products	-	-	34/100
9th	TDPL 1997, Madurai (India), Unfunded	E commerce platform offering a range of religious products	-	-	32/100
10th	Har Ghar Puja 2024, Noida (India), Unfunded	Provider of puja items and related spiritual content	-	-	30/100

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Founders (largest shareholder) own 73.64%, Funds own 14.81%, Enterprises own 2.79% and Angels own 8.39%. The net worth of Hoovu's founders is INR 38.5Cr as of Jul 13, 2023.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	73.64%	38.5Cr	5028837	9658626	7096193	6334433
Fund	14.81%	7.73Cr	9301637	4151969	9703646	7966199
Techstars	9460240	3408415	6336907	4780323	4942764	2204143
Sauce	482958	710119	325737	493889	406559	506761
Enterprise	2.79%	1.46Cr	84	40	15	89
Angel	8.39%	4.39Cr	1042083	2308449	3946261	4789517
Anil Tumu	4266	6632	2502	1628	3663	5035
Sangeet Agrawal	0	0	0	0	0	0
Other Investors	0.37%	19.2L	0	0	0	0
Total	100.00%	52.3Cr	3367505	2453715	3266861	7969307