Phool - About the company
Phool is a series A company based in Kanpur (India), founded in 2017 by Ankit Agarwal and Prateek Kumar. It operates as a Manufacturer of charcoal free incense sticks cones and home fragrances. Phool has raised $12.7M in funding from investors like Draper Richards Kaplan Foundation, Indian Angel Network and Indian Institute of Technology Kanpur, with a current valuation of ₹*****. The company has 55 active competitors, including 4 funded and 1 that has exited. Its top competitors include companies like Hoovu, House of Mangalam and Zedblack.
Company Details
Manufacturer of charcoal free incense sticks cones and home fragrances. Products include incense sticks, incense cones, havan cups, essential oils, reed diffusers, and car fresheners. These items are produced using floral materials and natural oils. The inventory includes various scent combinations and gift sets for home and vehicle use.
- Website
- phool.co
- Social
- Email ID
- *****@phool.co
- Phone Number
- +91 **********
- Registered Address
- Arazi Number 428,429 Bhaunti, Pratappur, Kalyanpur, Kanpur, Kanpur, Uttar Pradesh, India, 209305
Key Metrics
Founded Year
2017
Location
Kanpur, India
Stage
Series A
Total Funding
$12.7M in 8 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Apr 05, 2022
Investors
Ranked
1st among 55 active competitors
Annual Revenue
₹50 - ₹100 Cr as on Mar 31, 2025
Employee Count
253 as on Mar 31, 2026
Similar Companies
Legal entities associated with Phool
Phool is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
KANPUR FLOWERCYCLING PRIVATE LIMITED CIN: U37100UP2017PTC095219 , India, Active | Jul 20, 2017 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 253 (As on Mar 31, 2026) |
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Phool's funding and investors
Phool has raised a total funding of $12.7M over 8 rounds. Its first funding round was on Sep 30, 2017. Its latest funding round was a Series A round on Apr 05, 2022 for $*****. 4 investors participated in its latest round. Phool has 12 institutional investors and 21 angel investors.
Here is the list of recent funding rounds of Phool:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 05, 2022 | 4744488 | Series A | 2716910 | 2297586 | 7178536 | 5710457 |
Jul 14, 2021 | 9268414 | Series A | 6633437 | 9205514 | 7634643 | |
May 13, 2021 | 3053764 | Series A | 7549503 | 4792513 |
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Phool's founders and board of directors
Founder? Claim ProfileHere are the details of Phool's key team members:
- Ankit Agarwal: Co-Founder & CEO of Phool and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Prateek Kumar: Co-Founder & Head Of Operations of Phool. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
Phool's Board of Directors
Phool's board has 6 active members. Nikhil Kishorchandra Vora, Ankit Agarwal, Manoj Kumar, Madhav Sikka, Nathalie Katrina Laidler Kylander and Prateek Kumar are part of team.Here is the list of Phool's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 8y 11m | |
Team | - | Current | 8y 11m | |
Investor | - | Current | 3y 10m | |
Investor | - | Current | 7y 5m | |
gsgyamo | Investor | fkyvpoz | Current | 7y 6m |
hznpsho | Investor | wzzovyv | Past | 1y 4m |
View details of Phool's Founder profiles and Board Members
Phool's employee count trend
Phool has 253 employees as of Mar 26. The total employee count is 22.0% more than what it was in Mar 25. Here is Phool's employee count trend over the years:
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Phool's Competitors and alternates
Top competitors of Phool include Hoovu, House of Mangalam and Zedblack. Here is the list of Top 10 competitors of Phool, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Manufacturer of charcoal free incense sticks cones and home fragrances | $12.7M | 55/100 | ||
2nd | Internet-first brand offering religious flowers | $1.18M | 48/100 | ||
3rd | House of Mangalam 2020, Mumbai (India), Unfunded | Manufacturer of camphor-based products for air freshening, home care, skincare, and puja needs | - | - | 46/100 |
4th | Internet first brand of incense sticks | - | - | 44/100 | |
5th |  Aromahpure 2014, Sonipat (India), Unfunded | Provider of organic fragrances | - | - | 43/100 |
6th | Online brand offering aroma products for personal care and home decor | $139K | 41/100 | ||
7th | Online retailer of fragrances, incense, essential oils, and related accessories | $1.65M | 40/100 | ||
8th | The Maeva Store 2011, Bengaluru (India), Unfunded | Online private label brand of luxury candles and fragrances | - | - | 38/100 |
9th | Helpusgreen 2015, Kanpur (India), Funding Raised | Online private label brand for organic products | - | 38/100 | |
10th | E commerce platform selling traditional puja and wellness products | - | - | 34/100 |
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Phool's Latest cap tables and shareholding
Founders own 31.51%, Funds (largest shareholder) own 54.34%, Enterprises own 3.11% and Angels own 6.88%. The net worth of Phool's founders is INR 55.2Cr as of Apr 05, 2022.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 31.51% | 55.2Cr | 1582566 | 8308876 | 5461875 | 6248012 |
7741258 | 5635895 | 1363990 | 2232656 | 9041622 | 2604166 | |
549 | 681 | 253 | 115 | 443 | 546 | |
Fund | 54.34% | 95.2Cr | 7700102 | 5236720 | 2617055 | 7965402 |
2639919 | 5522039 | 2099633 | 4694005 | 8420078 | 5582562 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 3.11% | 5.44Cr | 539 | 483 | 606 | 325 |
Angel | 6.88% | 12.1Cr | 768069 | 283830 | 962754 | 795724 |
11 | 86 | 58 | 58 | 56 | 23 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Other People | 0.66% | 1.15Cr | 0 | 0 | 0 | 0 |
ESOP Pool | 3.50% | 6.13Cr | 193 | 699 | 643 | 693 |
Total | 100.00% | 175Cr | 9699609 | 7645945 | 4392741 | 1657376 |
To unlock detailed Cap Table of Phool Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Phool's Shareholding
Phool's Investments and acquisitions
Phool has made no investments or acquisitions yet.
Reports related to Phool
Here is the latest report on Phool's geography:
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