Where is Phool located?

Phool is headquartered in Kanpur, India. It is registered at Arazi Number 428,429 Bhaunti, Pratappur, Kalyanpur, Kanpur, Kanpur, Uttar Pradesh, India, 209305.

Who is the current CEO of Phool?

Ankit Agarwal of Phool. They have also founded 1 company.

Which legal entities is Phool associated with?

Phool is associated with KANPUR FLOWERCYCLING PRIVATE LIMITED.

How many employees does Phool have?

As of Mar 31, 2026, the latest employee count at Phool is 253.

Is Phool a funded company?

Phool is a funded company, having raised a total of $12.7M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round.

How much is Phool worth?

The latest valuation of Phool is ₹***** as of Apr 05, 2022.

When was the latest funding round of Phool?

Phool's latest funding was a $***** Series A round on Apr 05, 2022, with participation from 4 investors.

What is the annual revenue of Phool?

Annual revenue of Phool is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does Phool rank among its competitors?

Phool ranks 1st amongst 33 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Nytarra, which secured $73.4K in Jun, 2025.

Who are the top competitors of Phool?

Phool's top competitors include Hoovu, House of Mangalam and Zedblack. Among them, Nytarra secured the most recent funding round in June, 2025.

Phool - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

D2C eco-friendly brand turning temple flower waste into luxury incense and wellness products.It provides biomaterials and sustainability startup that collects temple flowers and upcycles them into charcoal-free incense, incense cones, wellness products, and related circular-economy goods. The brand is positioned around ethical, handcrafted, and environmentally friendly products, while also creating livelihoods for marginalized women through its flowercycling model.

Website: phool.co
Social
Email ID: *****@phool.co
Phone Number: +91 **********
Registered Address: Arazi Number 428,429 Bhaunti, Pratappur, Kalyanpur, Kanpur, Kanpur, Uttar Pradesh, India, 209305

Key Metrics

Founded Year

2017

Location

Kanpur, India

Stage

Series A

Total Funding

$12.7M in 9 rounds

Latest Funding Round

Series A, Apr 05, 2022, $*****

Post Money Valuation

₹***** as on Apr 05, 2022

Investors

Draper Richards Kaplan Foundation & 32 more

Ranked

1^st among 33 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

253 as on Mar 31, 2026

Similar Companies

House of Mangalam & 41 more

View Phool's full profile

Phool is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
KANPUR FLOWERCYCLING PRIVATE LIMITED CIN: U37100UP2017PTC095219 , India, Active	Jul 20, 2017	₹50 - ₹100 Cr (As on Mar 31, 2025)	253 (As on Mar 31, 2026)

Phool has raised a total funding of $12.7M over 9 rounds. Its latest funding round was a Series A round on Apr 05, 2022 for $*****. 4 investors participated in its latest round. Phool has 12 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of Phool:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 05, 2022	2067199	Series A	3763347	8708686	5383173	8976277
Jul 14, 2021	8827203	Series A	3762814	4012001	6960973	Reshma Jairam Shetty & 7 more
May 13, 2021	8825156	Series A	1820132	8965197	Indian Angel Network	The Knowledge Company & 9 more

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View details of Phool's funding rounds and investors

The founders of Phool is Ankit Agarwal. Ankit Agarwal is the CEO of Phool.

Here are the details of Phool's key team members:

Ankit Agarwal: Founder & CEO of Phool and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Phool's Board of Directors

Phool's board has 6 active members. Nikhil Kishorchandra Vora, Ankit Agarwal, Manoj Kumar, Madhav Sikka, Nathalie Katrina Laidler Kylander and Prateek Kumar are part of team.

Here is the list of Phool's board of directors:

Name	Type	Representing	Status	Duration
Ankit Agarwal	Team	-	Current	8y 10m
Prateek Kumar	Team	-	Current	8y 10m
Nikhil Kishorchandra Vora	Investor	-	Current	3y 8m
Manoj Kumar	Investor	-	Current	7y 1m
qvdzmkc	Investor	{jcfhcg	Current	9y 6m
qhdp{eu	Investor	iohggev	Past	4y 4m

View details of Phool's Founder profiles and Board Members

Phool's employee count trend

Phool has 253 employees as of Mar 26. The total employee count is 22.0% more than what it was in Mar 25. Here is Phool's employee count trend over the years:

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Top competitors of Phool include Hoovu, House of Mangalam and Zedblack. Here is the list of Top 10 competitors of Phool, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Phool 2017, Kanpur (India), Series A	D2C eco-friendly brand turning temple flower waste into luxury incense and wellness products	$12.7M	Sixth Sense Ventures, Indian Angel Network ... & 31 others	55/100
2nd	Hoovu 2019, Bengaluru (India), Seed	Internet-first brand offering religious flowers	$1.18M	Techstars, Sauce & 16 others	48/100
3rd	House of Mangalam 2020, Mumbai (India), Unfunded	Manufacturer of camphor-based products for air freshening, home care, skincare, and puja needs	-	-	46/100
4th	Zedblack 2015, Indore (India), Unfunded	Internet first brand of incense sticks	-	-	44/100
5th	Nytarra 2020, Delhi (India), Seed	Online brand offering aroma products for personal care and home decor	$139K	ACLR8, Real Time Accelerator Fund & 12 others	41/100
6th	Nirmalaya 2020, Delhi (India), Seed	Online retailer of fragrances, incense, essential oils, and related accessories	$1.65M	Artha Venture Fund, Huddle Ventures & 26 others	40/100
7th	TDPL 1997, Madurai (India), Unfunded	E commerce platform offering a range of religious products	-	-	32/100
8th	Helpusgreen 2015, Kanpur (India), Funding Raised	Online private label brand for organic products	-	MassChallenge, IIIT Hyderabad & 4 others	32/100
9th	Har Ghar Puja 2024, Noida (India), Unfunded	Provider of puja items and related spiritual content	-	-	30/100
10th	Darshan Incense 1987, Bengaluru (India), Unfunded	Manufacturer of incense sticks, dhoop cones, and related fragrance products	-	-	28/100

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Founders own 31.51%, Funds (largest shareholder) own 54.34%, Enterprises own 3.11% and Angels own 6.88%. The net worth of Phool's founders is INR 55.2Cr as of Apr 05, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	31.51%	55.2Cr	7098457	9493308	5411330	2042954
Ankit Agarwal	9822537	2685427	6805849	3190461	4869047	7802443
Fund	54.34%	95.2Cr	1078859	1455345	4700585	9019495
Sixth Sense Ventures	5978216	3794127	4359722	9022015	4593962	8158102
Indian Institute of Technology Kanpur	0	0	0	0	0	0
Draper Richards Kaplan Foundation	0	0	0	0	0	0
Enterprise	3.11%	5.44Cr	952	685	583	825
Angel	6.88%	12.1Cr	576417	555254	892505	561689
Hansa Hasmukh Shah	0	0	0	0	0	0
Alia Bhatt	38	30	56	82	25	17
Other People	0.66%	1.15Cr	0	0	0	0
ESOP Pool	3.50%	6.13Cr	402	880	994	515
Total	100.00%	175Cr	7562097	8236535	9178869	7529093