When was Phool founded?

Phool was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Phool located?

Phool is headquartered in Kanpur, India. It is registered at Arazi Number 428,429 Bhaunti, Pratappur, Kalyanpur, Kanpur, Kanpur, Uttar Pradesh, India, 209305.

Who is the current CEO of Phool?

Ankit Agarwal of Phool. They have also founded 1 company.

Which legal entities is Phool associated with?

Phool is associated with KANPUR FLOWERCYCLING PRIVATE LIMITED.

How many employees does Phool have?

As of Mar 31, 2026, the latest employee count at Phool is 253.

Is Phool a funded company?

Phool is a funded company, having raised a total of $12.7M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 30, 2017.

How much is Phool worth?

The latest valuation of Phool is $***** as of Apr 05, 2022.

When was the latest funding round of Phool?

Phool's latest funding was a $***** Series A round on Apr 05, 2022, with participation from 4 investors.

What is the annual revenue of Phool?

Annual revenue of Phool is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does Phool rank among its competitors?

Phool ranks 1st amongst 61 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Nytarra, which secured $73.4K in Jun, 2025.

Who are the top competitors of Phool?

Phool's top competitors include Nirmalaya, Hoovu and House of Mangalam. Among them, Nytarra secured the most recent funding round in June, 2025.

Phool - 2026 Company Profile, Team, Funding, Competitors & Financials

Phool is a series A company based in Kanpur (India), founded in 2017 by Ankit Agarwal and Prateek Kumar. It operates as a Manufacturer of charcoal free incense sticks cones and home fragrances. Phool has raised $12.7M in funding from investors like Draper Richards Kaplan Foundation, Indian Angel Network and IIT Kanpur, with a current valuation of $*****. The company has 61 active competitors, including 4 funded and 1 that has exited. Its top competitors include companies like Nirmalaya, Hoovu and House of Mangalam.

Company Details

Manufacturer of charcoal free incense sticks cones and home fragrances. Products include incense sticks, incense cones, havan cups, essential oils, reed diffusers, and car fresheners. These items are produced using floral materials and natural oils. The inventory includes various scent combinations and gift sets for home and vehicle use.

Website: phool.co
Social
Email ID: *****@phool.co
Phone Number: +91 **********
Registered Address: Arazi Number 428,429 Bhaunti, Pratappur, Kalyanpur, Kanpur, Kanpur, Uttar Pradesh, India, 209305

Key Metrics

Founded Year

2017

Location

Kanpur, India

Stage

Series A

Total Funding

$12.7M in 8 rounds

Latest Funding Round

Series A, Apr 05, 2022, $*****

Post Money Valuation

$***** as on Apr 05, 2022

Investors

Draper Richards Kaplan Foundation & 33 more

Ranked

1^st among 61 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

253 as on Mar 31, 2026

Similar Companies

Nirmalaya & 45 more

View Phool's full profile

Phool is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
KANPUR FLOWERCYCLING PRIVATE LIMITED CIN: U37100UP2017PTC095219 , India, Active	Jul 20, 2017	₹50 - ₹100 Cr (As on Mar 31, 2025)	240 (As on May 01, 2026)

Phool has raised a total funding of $12.7M over 8 rounds. Its first funding round was on Sep 30, 2017. Its latest funding round was a Series A round on Apr 05, 2022 for $*****. 4 investors participated in its latest round. Phool has 13 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of Phool:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 05, 2022	4361920	Series A	7377509	7805214	2774867	4747733
Jul 14, 2021	1032711	Series A	7675594	6956879	8612609	Reshma Jairam Shetty & 7 more
May 13, 2021	2335665	Series A	9856804	8418044	IAN Group	The Knowledge Company & 9 more

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View details of Phool's funding rounds and investors

The founders of Phool are Ankit Agarwal and Prateek Kumar. Ankit Agarwal is the CEO of Phool.

Here are the details of Phool's key team members:

Ankit Agarwal: Co-Founder & CEO of Phool and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Prateek Kumar: Co-Founder & Head Of Operations of Phool. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Phool's Board of Directors

Phool's board has 6 active members. Nikhil Kishorchandra Vora, Ankit Agarwal, Prateek Kumar, Manoj Kumar, Madhav Sikka and Nathalie Katrina Laidler Kylander are part of team.

Here is the list of Phool's board of directors:

Name	Type	Representing	Status	Duration
Ankit Agarwal	Team	-	Current	9y 2m
Prateek Kumar	Team	-	Current	9y 2m
Nikhil Kishorchandra Vora	Investor	-	Current	4y 0m
Manoj Kumar	Investor	-	Current	7y 7m
hqkxdce	Investor	iejnqpg	Current	7y 2m
yykyiib	Investor	obdduyi	Past	1y 5m

View details of Phool's Founder profiles and Board Members

Phool's employee count trend

Phool has 253 employees as of Mar 26. The total employee count is 22.0% more than what it was in Mar 25. Here is Phool's employee count trend over the years:

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Top competitors of Phool include Nirmalaya, Hoovu and House of Mangalam. Here is the list of Top 10 competitors of Phool, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Phool 2017, Kanpur (India), Series A	Manufacturer of charcoal free incense sticks cones and home fragrances	$12.7M	Sixth Sense Ventures, Indian Angel Network ... & 32 others	63/100
2nd	Nirmalaya 2020, Delhi (India), Seed	Online retailer of fragrances, incense, essential oils, and related accessories	$1.65M	Artha Venture Fund, Xpanse Service & 26 others	50/100
3rd	Hoovu 2019, Bengaluru (India), Seed	Internet-first brand offering religious flowers	$1.18M	Techstars, Sauce & 16 others	48/100
4th	House of Mangalam 2020, Mumbai (India), Unfunded	Manufacturer of camphor-based products for air freshening, home care, skincare, and puja needs	-	-	46/100
5th	Zedblack 2015, Indore (India), Unfunded	Internet first brand of incense sticks	-	-	44/100
6th	Aromahpure 2014, Sonipat (India), Unfunded	Provider of organic fragrances	-	-	43/100
7th	Nytarra 2020, Delhi (India), Seed	Online brand offering aroma products for personal care and home decor	$139K	Tetration Ventures, Real Time Accelerator Fund ... & 12 others	41/100
8th	Helpusgreen 2015, Kanpur (India), Funding Raised	Online private label brand for organic products	-	MassChallenge, Draper Richards Kaplan Foundation ... & 4 others	38/100
9th	Sadhna.co 2022, Ghaziabad (India), Unfunded	E commerce platform selling traditional puja and wellness products	-	-	34/100
10th	Floryn Decor 2020, Delhi (India), Unfunded	Manufacturer of scented candles and aromatherapy products	-	-	34/100

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Founders own 31.51%, Funds (largest shareholder) own 54.34%, Enterprises own 3.11% and Angels own 6.88%. The net worth of Phool's founders is INR 55.2Cr as of Apr 05, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	31.51%	55.2Cr	7074689	2522678	8731884	7469428
Ankit Agarwal	8680632	9112635	9101954	7311450	8148209	5694610
Prateek Kumar	379	326	891	325	331	221
Fund	54.34%	95.2Cr	9929607	1408236	1557202	4981495
Sixth Sense Ventures	9014676	3129465	3703403	9512024	4041192	3519659
IIT Kanpur	0	0	0	0	0	0
Draper Richards Kaplan Foundation	0	0	0	0	0	0
Enterprise	3.11%	5.44Cr	443	690	207	256
Angel	6.88%	12.1Cr	160660	394556	521358	122683
Alia Bhatt	59	68	68	56	44	55
Hansa Hasmukh Shah	0	0	0	0	0	0
Other People	0.66%	1.15Cr	0	0	0	0
ESOP Pool	3.50%	6.13Cr	653	410	658	391
Total	100.00%	175Cr	9722463	7085285	1253249	1115982