Inneractive - About the company
Inneractive is an acquired company based in Petah Tikva (Israel), founded in 2007 by Ziv Elul and Offer Yehudai. It operates as a Mobile app monetization platform. Inneractive has raised $11.8M in funding. The company has 40 active competitors, including 3 funded and 6 that have exited. Its top competitors include companies like MoPub, Yieldmo and MobFox.
Company Details
Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local, and in-app search advertising. Inneractive operates Inneractive360, its own in-house ad-network aimed to provide organic campaigns to brand publishers. The publishers have the options of direct sales, guaranteed delivery of large inventories, programmatic buying, and RTB bidding by demand partners. It offers an RTB platform for both publishers and advertisers. The ad-partners include Inmobi, Millenialmedia, Smadex, and Thinknear to name a few. Interactive is headquartered in Tel Aviv and the company operates in Silicon Valley, New York, and London.
- Website
- inner-active.com
Key Metrics
Founded Year
2007
Location
Petah Tikva, Israel
Stage
Acquired
Total Funding
$11.8M in 3 rounds
Latest Funding Round
Investors
Ranked
6th among 40 active competitors
Employee Count
9 as on Sep 30, 2026
Exit Details
Acquired by RNTS Media (Mar 02, 2016)
Inneractive's acquisition details
Inneractive got acquired by RNTS Media on Mar 02, 2016 at an acquisition amount of $*****.
Click here to take a look at Inneractive's acquisition in detail
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Inneractive's funding and investors
Inneractive has raised a total funding of $11.8M over 3 rounds. Its first funding round was on Aug 22, 2010. Its latest funding round was a Series C round on Jan 29, 2014 for $*****. 2 investors participated in its latest round. Inneractive has 5 institutional investors.
Here is the list of recent funding rounds of Inneractive:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 29, 2014 | 4027340 | Series C | 3844509 | 5622936 | 9295022 | 4616501 |
Aug 07, 2012 | 9118227 | Series B | 3374565 | 1472437 | 7500166 | |
Aug 22, 2010 | 7555358 | Series B | 1072375 | 9455993 | 8773757 |
View details of Inneractive's funding rounds and investors
Inneractive's founders and board of directors
Founder? Claim ProfileThe founders of Inneractive are Ziv Elul and Offer Yehudai.
Here are the details of Inneractive's key team members:
- Ziv Elul: Co-Founder & CEO of Inneractive and founder of 1 other company. They are also an angel investor in 2 startups.
- Offer Yehudai: Co-Founder & President of Inneractive and founder of 1 other company.
View details of Inneractive's Founder profiles and Board Members
Inneractive's employee count trend
Inneractive has 9 employees as of Sep 26. Here is Inneractive's employee count trend over the years:
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Inneractive's Competitors and alternates
Top competitors of Inneractive include MoPub, Yieldmo and MobFox. Here is the list of Top 10 competitors of Inneractive, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | MoPub 2010, San Francisco (United States), Acquired | Marketing tech empowering businesses to acquire, monetize, and measure advertising performance | $18.7M | 55/100 | |
2nd | Yieldmo 2012, New York City (United States), Series D | Online ad exchange platform | $22.1M | 53/100 | |
3rd | Mobile RTB ad exchange | $69.3K | 47/100 | ||
4th | Platform for buying and selling solo ads | - | - | 42/100 | |
5th | Picnic 2017, London (United Kingdom), Series A | Provider of advertising services | $3.89M | 39/100 | |
6th | Inneractive 2007, Petah Tikva (Israel), Acquired | Mobile app monetization platform | $11.8M | 39/100 | |
7th | Yomob 2016, Pasadena (United States), Seed | Mobile video advertising optimization platform empowering developers to monetize efficiently | $3M | 37/100 | |
8th | Moblty 2012, New York City (United States), Acquired | Content deployment platform for kiosk and mobile advertising | $34.3M | 35/100 | |
9th | ![]() SocBy Unfunded | Network of digital advertising exchanges facilitating automated media buying transactions | - | - | 34/100 |
10th | Mobile ad exchange platform with an integrated DMP | - | 32/100 |
Looking for more details on Inneractive's competitors? Click here to see the top ones
Inneractive's Investments and acquisitions
Inneractive has made no investments or acquisitions yet.
Reports related to Inneractive
Here is the latest report on Inneractive's sector:
News related to Inneractive
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Arden Records launches publishing division to support lo-fi artistsMBW•Feb 26, 2025•Elizabeth Arden, Platoon, Apple, Romantic AI and 8 others
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Israel-based Inneractive sold for a second time in five yearsCTech•Mar 22, 2021•Inneractive, Digital Turbine
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Inneractive rolls out Video Advertising Monetisation Platform for publishersMobyaffiliates•Sep 15, 2017•Inneractive
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Inneractive Appoints Desirée Tunstall as Vice President and General Manager for North AmericaPR Newswire•May 17, 2017•Inneractive, YouAppi
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RNTS buys Inneractive for up to $72M as ad tech consolidation continuesTechCrunch+•Mar 03, 2016•RNTS Media, Inneractive
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Mobile App Monetization Startup, Inneractive, Closes $6M Series C To Scale Up Video Ads, Expand In U.S. – TechCrunchTechCrunch+•Jan 29, 2014•Inneractive, Evergreen Venture Partners, Kreos Capital
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Inneractive bags US3.5 million Series B funding - Mobile World LiveMobileWorldLive•Aug 08, 2012•Inneractive, Evergreen Venture Partners
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Mobile ad co Inneractive raises $2.3m - Globes
Globes•Aug 22, 2010•Inneractive, Evergreen Venture Partners
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