When was Insense founded?

Insense was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Insense located?

Insense is headquartered in Delhi, India. It is registered at B-11, First Floor, Pamposh Enclave Greater Kailash 1, New Delhi, Delhi, India, 110048.

Which legal entities is Insense associated with?

Insense is associated with INSENSE PRIVATE LIMITED.

How many employees does Insense have?

As of Aug 31, 2026, the latest employee count at Insense is 5.

Is Insense a funded company?

Insense is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Dec 03, 2016.

How much is Insense worth?

The latest valuation of Insense is $***** as of Dec 03, 2016.

When was the latest funding round of Insense?

Insense's latest funding was a $***** Seed round on Dec 03, 2016, with participation from 32 investors.

What is the annual revenue of Insense?

Annual revenue of Insense is less than ₹10 Cr as on Mar 31, 2024

Where does Insense rank among its competitors?

Insense ranks 108th amongst 239 active competitors, of which 58 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Kard, which secured $15M in Oct, 2025.

Who are the top competitors of Insense?

Insense's top competitors include Quotient, Extend and Affinity Solutions. Among them, Kard secured the most recent funding round in October, 2025.

Insense - 2026 Company Profile, Team, Funding, Competitors & Financials

Insense is a seed company based in Delhi (India), founded in 2015 by Paras Malhotra, Priyanka Palgotra, Nitesh Agarwal and Sudesh Malhotra. It operates as a Card linked marketing platform. Insense has raised $367K in funding, with a current valuation of $*****. The company has 239 active competitors, including 58 funded and 34 that have exited. Its top competitors include companies like Quotient, Extend and Affinity Solutions.

Company Details

Card linked marketing platform. The platform offers a targeted advertising network that distributes card linked merchant funded cashback offers to potential customers based on the shopping habits. Merchants can create marketing campaigns through the platform. It also offers voucher management software.

Website: insenseanalytics.com
Phone Number: +91 **********
Registered Address: B-11, First Floor, Pamposh Enclave Greater Kailash 1, New Delhi, Delhi, India, 110048

Key Metrics

Founded Year

2015

Location

Delhi, India

Stage

Seed

Total Funding

$367K in 1 round

Latest Funding Round

Seed, Dec 03, 2016, $*****

Post Money Valuation

$***** as on Dec 03, 2016

Investors

Arjun Batra & 32 more

Ranked

108^th among 239 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2024

Employee Count

5 as on Aug 31, 2026

Similar Companies

Quotient & 323 more

View Insense's full profile

Insense is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
INSENSE PRIVATE LIMITED CIN: U72200DL2015PTC280966 , India, Active	Jun 01, 2015	0 - ₹10 Cr (As on Mar 31, 2024)	-

Insense has raised a total funding of $367K over 1 round. Its latest funding round was a Seed round on Dec 03, 2016 for $*****. 32 investors participated in its latest round. Insense has 5 institutional investors and 28 angel investors.

Here is the list of recent funding rounds of Insense:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 03, 2016	6869190	Seed	2834819	9046417	8941553	4131239

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View details of Insense's funding rounds and investors

The founders of Insense are Paras Malhotra, Priyanka Palgotra, Nitesh Agarwal and Sudesh Malhotra.

Here are the details of Insense's key team members:

Paras Malhotra: Co-Founder & CEO of Insense. They serve on the board of 1 company.
Contact Info: 1 phone number
Priyanka Palgotra: Co-Founder & CMO of Insense. They serve on the board of 1 company.
Contact Info: 1 phone number
Nitesh Agarwal: Co-Founder & COO of Insense and founder of 1 other company.
Sudesh Malhotra: Co-Founder of Insense.

Insense's Board of Directors

Insense's board has 2 active members. Paras Malhotra and Priyanka Palgotra are part of team.

Here is the list of Insense's board of directors:

Name	Type	Representing	Status	Duration
Paras Malhotra	Team	-	Current	9y 9m
Priyanka Palgotra	Team	-	Current	11y 3m

View details of Insense's Founder profiles and Board Members

Insense's employee count trend

Insense has 5 employees as of Aug 26. Here is Insense's employee count trend over the years:

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Top competitors of Insense include Quotient, Extend and Affinity Solutions. Here is the list of Top 10 competitors of Insense, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
2nd	Extend 2017, New York City (United States), Series B	Provider of virtual credit cards and spend management platform for businesses	$88.8M	Point72 Ventures, B Capital & 13 others	64/100
3rd	Affinity Solutions 2005, New York City (United States), Series B	Provider of consumer purchase insights and card-linked engagement solutions	$68.5M	Structural Capital	63/100
4th	ActiveViam 2005, New York City (United States), Acquired	Cloud based data analytics and decision support software for financial services industry	-	Guidepost Growth Equity, Europa	62/100
5th	Kard 2015, New York City (United States), Acquired	Network providing transaction data to facilitate personalized consumer reward programs	$38M	Underscore VC, Tiger Global Management & 7 others	59/100
6th	Cardlytics 2008, Atlanta (United States), Public	Provider of card-linked marketing platform and retail media network solutions	$178M	Kinetic Ventures, Canaan & 14 others	59/100
7th	Datamaran 2014, London (United Kingdom), Series C	Provider of an AI platform for environmental, social, and governance insights	$53.6M	Morgan Stanley, West Hill Capital & 5 others	58/100
8th	Cartera 2005, Lexington (United States), Acquired	Cloud based platform offering card linked customer loyalty	$51.2M	Venture Capital Fund of New England, Dace Ventures ... & 4 others	58/100
9th	RavenPack International 2003, New York City (United States), Series B	Provider of news analytics, datasets, and technology for data-driven companies	$35M	GP Bullhound, Molten Ventures & 3 others	57/100
10th	FMG Suite 2011, San Diego (United States), Acquired	Omnichannel marketing platform for the financial industry	-	Saratoga Investment, K1 Investment Management	57/100
108th	Insense 2015, Delhi (India), Seed	Card linked marketing platform	$367K	LetsVenture, SucSEED & 31 others	30/100

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Founders (largest shareholder) own 65.38%, Funds own 1.68%, Enterprises own 0.27% and Angels own 11.04%. The net worth of Insense's founders is INR 12.4Cr as of Dec 03, 2016.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	65.38%	12.4Cr	2514238	4920717	7916968	2530929
Paras Malhotra	7912813	7433964	1618105	1643675	9121799	7958695
Priyanka Palgotra	7849482	6963971	2210574	6272767	9610853	4463520
Fund	1.68%	31.7L	3	6	4	5
Enterprise	0.27%	5.03L	0	0	0	0
Angel	11.04%	2.09Cr	2499878	1439121	5562302	7661990
Abhishek Agarwal	2	2	4	7	8	4
Sumant Nathani	0	0	0	0	0	0
Other People	11.54%	2.18Cr	8874180	4698229	9984550	3153655
ESOP Pool	10.10%	1.91Cr	9816645	4842293	1502624	9127798
Total	100.00%	18.9Cr	5668034	6518249	7469297	1406608