When was Insert Coin founded?

Insert Coin was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is Insert Coin located?

Insert Coin is headquartered in Gothenburg, Sweden.

How many employees does Insert Coin have?

As of Aug 31, 2026, the latest employee count at Insert Coin is 12.

Is Insert Coin a funded company?

Insert Coin is a funded company, having raised a total of $5.15M across 2 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Dec 01, 2016.

When was the latest funding round of Insert Coin?

Insert Coin's latest funding was a $***** Series A round on Jun 06, 2022, with participation from 1 investor.

Where does Insert Coin rank among its competitors?

Insert Coin ranks 9th amongst 100 active competitors, of which 16 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was XtremePush, which secured $13.9M in Oct, 2025.

Who are the top competitors of Insert Coin?

Insert Coin's top competitors include Mistplay, XtremePush and Gametize. Among them, XtremePush secured the most recent funding round in October, 2025.

Insert Coin - 2026 Company Profile, Team, Funding & Competitors

Company Details

Insert Coin is a gamified customer onboarding and engagement platform. It provides a gamification platform to improve customer convesion, onboarding, engage, and retention. Stena, Fishbrain, Twiik, Winningtemp, Diet Doctor, and Chalmers University of Technology are some of its clients.

Website: insertcoin.se
Social
Email ID: *****@insertcoin.se
Phone Number: +46 **********

Key Metrics

Founded Year

2012

Location

Gothenburg, Sweden

Stage

Series A

Total Funding

$5.15M in 2 rounds

Latest Funding Round

Series A, Jun 06, 2022, $*****

Investors

Fros Ventures & 2 more

Ranked

9^th among 100 active competitors

Employee Count

12 as on Aug 31, 2026

Similar Companies

XtremePush & 35 more

View Insert Coin's full profile

Insert Coin has raised a total funding of $5.15M over 2 rounds. Its first funding round was on Dec 01, 2016. Its latest funding round was a Series A round on Jun 06, 2022 for $*****. 1 investor participated in its latest round. Insert Coin has 3 institutional investors.

Here is the list of recent funding rounds of Insert Coin:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 06, 2022	6179553	Series A	9723685	8249417	6213552	7514449
Dec 01, 2016	6048928	Angel	8429276	3948333	2423780	8793968

Access funding benchmarks and valuations. Sign up today!

View details of Insert Coin's funding rounds and investors

The founders of Insert Coin is Staffan Gerlöw.

Here are the details of Insert Coin's key team members:

Staffan Gerlöw: Co-Founder of Insert Coin and founder of 1 other company.

View details of Insert Coin's Founder profiles and Board Members

Insert Coin's employee count trend

Insert Coin has 12 employees as of Aug 26. Here is Insert Coin's employee count trend over the years:

Uncover Insert Coin's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Insert Coin include Mistplay, XtremePush and Gametize. Here is the list of Top 10 competitors of Insert Coin, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mistplay 2015, Montreal (Canada), Acquired	Mobile gaming platform to discover mobile games	-	-	62/100
2nd	XtremePush 2013, Dublin (Ireland), Series C	Omnichannel Customer Engagement Platform	$33M	Grafton Capital, AshGrove Capital	57/100
3rd	Gametize 2009, Singapore (Singapore), Seed	Gamified learning management software	$100K	Crystal Horse Investments, Eight Mercatus ... & 7 others	45/100
4th	HelloWorld 1999, Detroit (United States), Acquired	Developer of digital gamification software for consumer engagement and loyalty	-	Balance Point Capital	45/100
5th	Bunchball 2005, Redwood City (United States), Acquired	Inspiring engagement, loyalty, and performance through tailored solutions and strategic expertise	$17.5M	Triangle Peak Partners, Correlation Ventures ... & 2 others	44/100
6th	Gameball 2019, Cairo (Egypt), Seed	Provider of marketing solutions for businesses	$3.5M	500 Global, Arzan Venture Capital & 5 others	39/100
7th	3radical 2012, Bristol (United Kingdom), Acquired	Consumer and employee engagement solution	$9.03M	British Business Bank & 7 others	38/100
8th	Badgeville 2010, Redwood City (United States), Acqui-Hired	Enterprise Gamification solutions for clients and employees	$39.8M	Norwest, Trinity Ventures & 7 others	38/100
9th	Insert Coin 2012, Gothenburg (Sweden), Series A	Cloud-based gamification platform for customer onboarding and engagement	$5.15M	Friends Capital, Plug and Play APAC & 1 others	38/100
10th	CustomerGlu 2016, Palo Alto (United States), Seed	Gamification based customer engagement platform	$620K	Better Capital, Groundupp Ventures & 8 others	37/100