When was InsideHook founded?

InsideHook was founded in 2012.

Where is InsideHook located?

InsideHook is headquartered in New York City, United States.

How many employees does InsideHook have?

As of Jul 31, 2026, the latest employee count at InsideHook is 43.

Is InsideHook a funded company?

InsideHook is a funded company, having raised a total of $2.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of InsideHook?

InsideHook's latest funding was a $***** Series A round on Feb 15, 2013, with participation from 0 investor. Its primary sector is Internet First Media. In United States, the Internet First Media sector has seen $70.6M in funding in 2026 to date.

Where does InsideHook rank among its competitors?

InsideHook ranks 6th amongst 132 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Hypebeast, which secured $180M in Apr, 2022.

Who are the top competitors of InsideHook?

InsideHook's top competitors include Hypebeast, Man of Many and Playboy. Among them, Hypebeast secured the most recent funding round in April, 2022.

InsideHook - 2026 Company Profile, Team, Funding & Competitors

Company Details

Curated lifestyle guide for men, covering style, culture, and deals. It is a digital media company offering a curated selection of news, reviews, and insights across various lifestyle categories. The platform focuses on delivering expert insights, hands-on reviews, and in-depth reporting to help its audience make informed decisions about their time and money. The content spans style, drinks, food, travel, gear, watches, autos, grooming, wellness, fitness, longevity, mental health, running, sex & dating, culture, music, film, TV, books, internet, design, and sports. It also features a "Deals" section, highlighting curated product deals and recommendations. The company utilizes email newsletters to reach subscribers with content like daily updates, product recommendations, travel inspiration, drink trends, wellness tips, and fashion advice. The business model is content-driven, supported by advertising and affiliate marketing. It is a B2C business.

Website: www.insidehook.com/
Social
Email ID: *****@insidehook.com
Part Of

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Series A

Total Funding

$2.5M in 2 rounds

Latest Funding Round

Series A, Feb 15, 2013, $*****

Investors

Dragon Global & 1 more

Ranked

6^th among 132 active competitors

Employee Count

43 as on Jul 31, 2026

Similar Companies

Hypebeast & 144 more

View InsideHook's full profile

InsideHook has raised a total funding of $2.5M over 2 rounds. InsideHook has 2 institutional investors.

Here is the list of recent funding rounds of InsideHook:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 15, 2013	7079911	Series A	6801055	4071546	2460639	6773774

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View details of InsideHook's funding rounds and investors

The founders of InsideHook is Andy Russell.

Here are the details of InsideHook's key team members:

Andy Russell: Co-Founder of InsideHook and founder of 2 other companies, Empact and Fevo.
Contact Info: 1 email address

View details of InsideHook's Founder profiles and Board Members

InsideHook's employee count trend

InsideHook has 43 employees as of Jul 26. Here is InsideHook's employee count trend over the years:

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Top competitors of InsideHook include Hypebeast, Man of Many and Playboy. Here is the list of Top 10 competitors of InsideHook, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hypebeast 2005, Hong Kong (China), Public	Multi-lingual digital media platform covering men's fashion & lifestyle	-	IndexAtlas, Blocore	56/100
2nd	Man of Many 2012, Darlinghurst (Australia), Unfunded	Men's fashion & lifestyle blog	-	-	48/100
3rd	Playboy 1994, Beverly Hills (United States), Funding Raised	Lifestyle & fashion magazine for men	-	Postindustria, Rizvi Traverse & 1 others	46/100
4th	MensXP 2007, Gurugram (India), Acquired	Online destination providing lifestyle content for men, covering fashion and wellness	$212K	Yuvraj International, Times Internet & 4 others	43/100
5th	JOE.ie 2010, Dublin (Ireland), Unfunded	Lifestyle website focused at Irish men	-	-	38/100
6th	InsideHook 2012, New York City (United States), Series A	Curated lifestyle guide for men, covering style, culture, and deals	$2.5M	Dragon Global, Red Sea Ventures	37/100
7th	Instamedia 2006, Shimla (India), Series A	New Media Network that produces lifestyle and leisure related content	$4.26M	Times Internet & 2 others	36/100
8th	AskMen 1999, Montreal (Canada), Acquired	Men's lifestyle news and information portal	-	SOT Ventures	35/100
9th	UrbanDaddy 2005, New York City (United States), Funding Raised	Curating lifestyle content, experiences, shopping, and events across multiple platforms	-	33 Investments	31/100
10th	Art of Style Club 2015, Singapore (Singapore), Unfunded	Lifestyle portal targeted towards men	-	-	30/100