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Instamedia - About the company

Instamedia is a series A company based in Shimla (India), founded in 2006 by Ankit Maheshwari and Nandini Rathi. It operates as a New Media Network that produces lifestyle and leisure related content. Instamedia has raised $4.26M in funding from Times Internet, with a current valuation of ₹*****. The company has 143 active competitors, including 3 funded and 7 that have exited. Its top competitors include companies like Hypebeast, Playboy and Man of Many.

Company Details

Instamedia is an online content network which produces content in niche verticals. Instamedia also has an online SaaS based content platform, Instapress. It implements workflows to streamline collaboration between various content contributors, with objective measurement tools to track effectiveness. The network runs internet sites in verticals like lifestyle, luxury, green living, health, autos and technology.
Social
X
Registered Address
B-158, Ground Floor East Vinod Nagar, East Delhi, New Delhi, Delhi, India, 110092
Key Metrics
Founded Year
2006
Location
Shimla, India
Stage
Series A
Total Funding
$4.26M in 2 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Aug 19, 2010
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2020
Employee Count
51 as on Mar 31, 2026
Similar Companies
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Instamedia's funding and investors

Instamedia has raised a total funding of $4.26M over 2 rounds. Its first funding round was on Feb 01, 2010. Its latest funding round was a Series A round on Aug 19, 2010 for $*****. 1 investor participated in its latest round. Instamedia has 1 institutional investor and 2 angel investors.

Here is the list of recent funding rounds of Instamedia:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Aug 19, 2010
8099616
Series A
3679936
4389656
4305948
8190450
Feb 01, 2010
6354482
Angel
6270818
1783757
1937372
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Instamedia's founders and board of directors

Founder? Claim Profile
The founders of Instamedia are Ankit Maheshwari and Nandini Rathi.
Here are the details of Instamedia's key team members:

Instamedia's Board of Directors

Instamedia's board has 2 active members. Anil Kumar Maheshwari and Rekha Maheshwari are part of team.
Here is the list of Instamedia's board of directors:
Name
Type
Representing
Status
Duration
dsidyec
Team
-
Past
5y 5m
zwcdwht
Team
-
Past
7y 5m
rbvjfuj
Team
-
Past
9y 6m
vqdymvi
Team
-
Past
3y 6m
bebmkdk
Team
-
Past
4y 7m
bwzmkws
Team
-
Past
5y 7m
daevsnn
Independent board member
-
Past
9y 3m
{ctwxxj
Independent board member
-
Past
6y 4m

Instamedia's employee count trend

Instamedia has 51 employees as of Mar 26. Here is Instamedia's employee count trend over the years:
Employee count trend for Instamedia
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Instamedia's Competitors and alternates

Top competitors of Instamedia include Hypebeast, Playboy and Man of Many. Here is the list of Top 10 competitors of Instamedia, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Hypebeast
Hypebeast
2005, Hong Kong (China), Public
Multi-lingual digital media platform covering men's fashion & lifestyle
-
56/100
2nd
Logo for Playboy
Playboy
1994, Beverly Hills (United States), Funding Raised
Lifestyle & fashion magazine for men
-
51/100
3rd
Logo for Man of Many
Man of Many
2012, Darlinghurst (Australia), Unfunded
Men's fashion & lifestyle blog
-
-
51/100
4th
Logo for MensXP
MensXP
2007, Gurugram (India), Acquired
Online destination providing lifestyle content for men, covering fashion and wellness
$212K
43/100
5th
Logo for JOE.ie
JOE.ie
2010, Dublin (Ireland), Unfunded
Lifestyle website focused at Irish men
-
-
38/100
6th
Logo for InsideHook
InsideHook
2012, New York City (United States), Series A
Curated lifestyle guide for men, covering style, culture, and deals
$2.5M
36/100
7th
Logo for AskMen
AskMen
1999, Montreal (Canada), Acquired
Men's lifestyle news and information portal
-
35/100
8th
Logo for Instamedia
Instamedia
2006, Shimla (India), Series A
New Media Network that produces lifestyle and leisure related content
$4.26M
34/100
9th
Logo for UrbanDaddy
UrbanDaddy
2005, New York City (United States), Funding Raised
Curating lifestyle content, experiences, shopping, and events across multiple platforms
-
31/100
10th
Logo for Art of Style Club
Art of Style Club
2015, Singapore (Singapore), Unfunded
Lifestyle portal targeted towards men
-
-
30/100
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Financials of Instamedia

CITIZEN MEDIA PRIVATE LIMITED, the legal entity associated with Instamedia, generated less than ₹10 Cr in revenue for the financial year ending on Mar 31, 2020. The revenue of CITIZEN MEDIA PRIVATE LIMITED has a compounded annual growth rate (CAGR) of 628% in the last 1 year.

Financial Statement Summary

Metrics
FY 2019-20
FY 2018-19
FY 2017-18
FY 2016-17
FY 2015-16
Income Statement
Revenue
1755
5303
3219
3036
6704
Total Sales
2138
8722
3835
9266
8609
Total Expenses
8974
7201
3599
5051
5121
Operating Expenses
5110
6239
7945
1101
9255
Employee Expenses
7368
7034
2704
9302
1768
Operating Income (EBIT)
2406
5728
4667
4831
7547
Interest Expenses
5832
1969
6567
3823
9409
Expenses from other activities
7393
9367
8074
1486
3234
EBITDA
2188
5589
6036
7683
8951
Taxes
2106
2799
6135
3262
6961
Net Profit
8865
6211
3699
4922
4696
Balance Sheet
Assets
9389
9421
1870
3398
3472
Accounts Receivables
5825
7444
5422
6261
3589
Inventory
5213
8756
7864
6349
5143
Liabilities
8661
8904
7472
3094
4265
Total Debt
4476
6403
7062
1977
1440
Accounts Payable
3099
6454
5090
9488
3387
Equities
2148
7359
3604
9526
5865

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

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of this entity
$10.99$2.53(excl. taxes)
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What documents will you get?
  • Financial Summary & Charts
  • Detailed Income Statement, Balance Sheet, Cashflow Statement
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Instamedia's Latest cap tables and shareholding

Founders (largest shareholder) own 69.45%, Funds own 20.30%, Angels own 9.61% and Other People own 0.63%. The net worth of Instamedia's founders is INR 31.9Cr as of Aug 19, 2010. The cap table displayed below is for CITIZEN MEDIA PRIVATE LIMITED which is the legal entity associated with Instamedia.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
69.45%
31.9Cr
9565533
8916541
2734382
1283530
Fund
20.30%
9.32Cr
2668075
8738205
9697492
3220229
5709986
8778103
3734562
3565102
9637363
9717668
Angel
9.61%
4.41Cr
1560117
1925867
8301300
6580458
5938154
7011563
1649081
8590750
9447974
6256446
Other People
0.63%
29L
0
0
0
0
Total
99.99%
45.9Cr
1698297
6084824
9508167
8666447
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
$9.99$4.23(excl. taxes)
Download Sample Files
What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Instamedia's Investments and acquisitions

Instamedia has made no investments or acquisitions yet.

Reports related to Instamedia

Here is the latest report on Instamedia's sector:

FAQs about Instamedia

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