When was Insightera founded?

Insightera was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is Insightera located?

Insightera is headquartered in Petah Tikva, Israel.

How many employees does Insightera have?

As of May 31, 2026, the latest employee count at Insightera is 3.

Is Insightera a funded company?

Insightera is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 25, 2012.

When was the latest funding round of Insightera?

Insightera's latest funding was a $***** Series A round on Jun 27, 2013, with participation from 3 investors. Its primary sector is MarketingTech. In Israel, the MarketingTech sector has seen $164M in funding in 2026 to date.

Where does Insightera rank among its competitors?

Insightera ranks 55th amongst 383 active competitors, of which 48 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Nostra Ai, which secured $8.9M in Sep, 2024.

Who are the top competitors of Insightera?

Insightera's top competitors include Recurly, Privy and Connecto. Among them, Nostra Ai secured the most recent funding round in September, 2024.

Insightera - 2026 Company Profile, Team, Funding & Competitors

Q: Is Insightera an acquired company?

Insightera got acquired by Marketo on Dec 12, 2013.

Insightera is an acquired company based in Petah Tikva (Israel), founded in 2009 by Mickey Alon. It operates as a Cloud-based website customization software. Insightera has raised $8M in funding from Lightspeed Venture Partners and Opus Capital. The company has 383 active competitors, including 48 funded and 50 that have exited. Its top competitors include companies like Recurly, Privy and Connecto.

Company Details

Insightera is a real-time B2B personalization marketing software provider. Insightera platform identifies visitors and customizes their online and mobile experiences with personalized content. Its platform dynamically changes a website based on customer information from the web. The platform uses IP addresses and visitor history to gather data and uses it to help marketers customize the customer experience. It uses predictive analytics to recommend relevant pieces of content to the customers. Acquired by Marketo in 2013 for $20M.

Website: insightera.com
Social

Key Metrics

Founded Year

2009

Location

Petah Tikva, Israel

Stage

Acquired

Total Funding

$8M in 2 rounds

Latest Funding Round

Series A, Jun 27, 2013, $*****

Investors

Lightspeed Venture Partners & 2 more

Ranked

55^th among 383 active competitors

Employee Count

3 as on May 31, 2026

Similar Companies

Recurly & 539 more

Exit Details

Acquired by Marketo (Dec 12, 2013)

View Insightera's full profile

Insightera got acquired by Marketo on Dec 12, 2013 at an acquisition amount of $*****.

Click here to take a look at Insightera's acquisition in detail

Insightera has raised a total funding of $8M over 2 rounds. Its first funding round was on Sep 25, 2012. Its latest funding round was a Series A round on Jun 27, 2013 for $*****. 3 investors participated in its latest round. Insightera has 3 institutional investors.

Here is the list of recent funding rounds of Insightera:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 27, 2013	8948467	Series A	2226878	2756721	6040214	8102916
Sep 25, 2012	9208880	Series A	4447384	8231893	6169624	Glilot Capital Partners

Access funding benchmarks and valuations. Sign up today!

View details of Insightera's funding rounds and investors

The founders of Insightera is Mickey Alon.

Here are the details of Insightera's key team members:

Mickey Alon: Co-Founder & CEO of Insightera.

View details of Insightera's Founder profiles and Board Members

Insightera's employee count trend

Insightera has 3 employees as of May 26. Here is Insightera's employee count trend over the years:

Uncover Insightera's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Insightera include Recurly, Privy and Connecto. Here is the list of Top 10 competitors of Insightera, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	Polaris Partners, Accel-KKR & 11 others	73/100
2nd	Privy 2011, Boston (United States), Acquired	Provider of email and SMS marketing platform with expert strategy	$8.28M	500 Global, Atlas Venture & 18 others	60/100
3rd	Connecto 2013, Noida (India), Acquired	Cloud tools for marketers for customer engagement and lead capturing & management	$21M	-	59/100
4th	Segmentify 2015, Istanbul (Turkey), Acquired	Cloud-based product personalization tool for omnichannel retailers	$8M	StartersHub, Koc Holding & 10 others	58/100
5th	Skio 2021, New York City (United States), Acquired	Provider of subscription management platform for Shopify-based direct-to-consumer brands	$8M	Adjacent, Y Combinator & 7 others	57/100
6th	Perq 2001, Indianapolis (United States), Public	Customer engagement platform for e-tailers	$14.3M	Poplar Ventures, Elevate Ventures & 8 others	57/100
7th	Sailthru 2008, New York City (United States), Acquired	Marketing automation and personalization platform	$67.5M	RRE Ventures, Benchmark & 11 others	54/100
8th	Nostra Ai 2020, Venice (United States), Series A	Provider of infrastructure platform unifying site speed, bot protection, and identity	$20M	NOMO Ventures, High Alpha & 7 others	54/100
9th	Productboard 2014, Oakland (United States), Series D	Developer of a platform for product management and customer feedback	$262M	Tiger Global Management, Dragoneer Investment Group ... & 12 others	53/100
10th	Omneky 2018, San Francisco (United States), Seed	Provider of AI-powered platform for ad creation, management, and optimization	$10M	Next Orbit Ventures, Hyphen Capital & 7 others	53/100
55th	Insightera 2009, Petah Tikva (Israel), Acquired	Cloud-based website customization software	$8M	Lightspeed Venture Partners, Glilot Capital Partners ... & 1 others	38/100