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Instoried - About the company

Instoried is a series A company based in Bengaluru (India), founded in 2017 by Sharmin Ali and Rosena Ali. It operates as an AI powered content creation platform. Instoried has raised $20.7M in funding from investors like Mumbai Angels, dJAX Technologies and IIIT Hyderabad, with a current valuation of $*****. The company has 3310 active competitors, including 230 funded and 93 that have exited. Its top competitors include companies like Tezign, AnyClip and Vimeo.

Company Details

AI powered content creation platform. It enhances content creation by predicting emotional engagement and providing instant feedback. The platform augmented writing tool utilizes machine learning algorithms to optimize written content, aiming to enhance customer interest and engagement. It enables businesses and individuals to craft compelling content that resonates with the audience.
Social
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Registered Address
99, 5th Cross, 5th Block, Koramangala, Bangalore, Bangalore, Karnataka, India, 560095
Key Metrics
Founded Year
2017
Location
Bengaluru, India
Stage
Series A
Total Funding
$20.7M in 14 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jan 05, 2023
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
7 as on Sep 30, 2026
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Instoried's funding and investors

Instoried has raised a total funding of $20.7M over 14 rounds. Its first funding round was on Dec 12, 2017. Its latest funding round was a Series A round on Jun 22, 2022 for $*****. 17 investors participated in its latest round. Instoried has 63 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Instoried:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 22, 2022
8434174
Series A
3027366
4950928
5479619
7818303
Apr 07, 2022
1741573
Series A
7918941
7214596
6381109
8848200
Sep 10, 2021
2608422
Series A
1138713
7392138
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Instoried's founders and board of directors

Founder? Claim Profile
The founders of Instoried are Sharmin Ali and Rosena Ali.
Here are the details of Instoried's key team members:

Instoried's Board of Directors

Instoried's board has 3 active members. Srinivas Reddy Mallareddygari, Sharmin Ali and Sutanshu Saksena Raj are part of team.
Here is the list of Instoried's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
8y 10m
gj{haph
Team
-
Past
8y 8m
Investor
-
Current
5y 3m

Instoried's employee count trend

Instoried has 7 employees as of Sep 26. Here is Instoried's employee count trend over the years:
Employee count trend for Instoried
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Instoried's Competitors and alternates

Top competitors of Instoried include Tezign, AnyClip and Vimeo. Here is the list of Top 10 competitors of Instoried, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Tezign
Tezign
2014, Shanghai (China), Series D
Provider of digital infrastructure for brand content creation, management, and distribution
$56.1M
71/100
2nd
Logo for AnyClip
AnyClip
2012, Jerusalem (Israel), Acquired
Provider of AI-powered video solutions for content management and monetization
$68M
71/100
3rd
Logo for Vimeo
Vimeo
2004, New York City (United States), Acquired
Provider of video hosting, creation, management, and streaming platform services
$450M
70/100
4th
Logo for OpusClip
OpusClip
2022, San Francisco (United States), Series A
Provider of AI video editing tools for short-form content creation
$50M
68/100
5th
Logo for Jellysmack
Jellysmack
2016, New York City (United States), Series C
Video content creation platform for businesses
$40M
68/100
6th
Logo for Rembrand
Rembrand
2022, Palo Alto (United States), Series B
Provider of AI-powered advertising solutions for in-content and social media
$68.5M
68/100
7th
Logo for Contents
Contents
2017, Milano (Italy), Acquired
Developer of an AI-based content-writing platform
$31M
67/100
8th
Logo for Vidyard
Vidyard
2011, Kitchener (Canada), Series C
Provider of video tools for sales and marketing virtual teams
$90.7M
67/100
9th
Logo for Ceros
Ceros
2012, New York City (United States), Acquired
Provides a content creation platform
$143M
66/100
10th
Logo for Inner AI
Inner AI
2021, Santa Monica (United States), Seed
AI platform providing a workspace for organizing thoughts, enhancing creativity, and accelerating task completion through its various features and tools.
$8.4M
63/100
60th
Logo for Instoried
Instoried
2017, Bengaluru (India), Series A
AI powered content creation platform
$20.7M
45/100
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Instoried's Latest cap tables and shareholding

Founders (largest shareholder) own 40.44%, Funds own 25.23%, Enterprises own 7.36% and Angels own 16.63%. The net worth of Instoried's founders is INR 57Cr as of Jan 05, 2023. The cap table displayed below is for INSTORIED RESEARCH LABS PRIVATE LIMITED which is the legal entity associated with Instoried.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
40.44%
57Cr
7533095
9623635
9170280
6488310
7596905
3438563
5312428
1974212
2909624
8305532
Fund
25.23%
35.5Cr
8314562
2022629
7904769
1189767
555864
549367
663720
821866
636771
998561
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Enterprise
7.36%
10.4Cr
4350108
7838351
8088278
9044337
Angel
16.63%
23.4Cr
9722321
3027680
1917094
6920359
Other People
3.43%
4.83Cr
159
141
555
131
ESOP Pool
6.92%
9.75Cr
401755
151395
383287
238847
Total
100.00%
141Cr
5188804
6885495
3299339
8288024
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
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  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Instoried's Investments and acquisitions

Instoried has made no investments or acquisitions yet.

Reports related to Instoried

Here is the latest report on Instoried's sector:

News related to Instoried

lockFilter this list
Media has covered Instoried for 1 event in last 1 year.
•
Instoried launches the ChatGPT for videos: Cathie.aiAnalytics Insight•Jul 04, 2023•Instoried
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