When was Instoried founded?

Instoried was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Instoried located?

Instoried is headquartered in Bengaluru, India. It is registered at 99, 5th Cross, 5th Block, Koramangala, Bangalore, Bangalore, Karnataka, India, 560095.

Which legal entities is Instoried associated with?

Instoried is associated with INSTORIED RESEARCH LABS PRIVATE LIMITED.

How many employees does Instoried have?

As of Jun 30, 2026, the latest employee count at Instoried is 7.

Is Instoried a funded company?

Instoried is a funded company, having raised a total of $20.7M across 13 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Dec 12, 2017.

How much is Instoried worth?

The latest valuation of Instoried is $***** as of Jan 05, 2023.

When was the latest funding round of Instoried?

Instoried's latest funding was a $***** Series A round on Jun 22, 2022, with participation from 17 investors.

What is the annual revenue of Instoried?

Annual revenue of Instoried is less than ₹10 Cr as on Mar 31, 2025

Where does Instoried rank among its competitors?

Instoried ranks 12th amongst 560 active competitors, of which 20 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Contents, which secured $7M in Feb, 2026.

Who are the top competitors of Instoried?

Instoried's top competitors include Contents, Copy AI and Novus. Among them, Contents secured the most recent funding round in February, 2026.

Instoried - 2026 Company Profile, Team, Funding, Competitors & Financials

Instoried is a series A company based in Bengaluru (India), founded in 2017 by Sharmin Ali and Rosena Ali. It operates as an AI powered content creation platform. Instoried has raised $20.7M in funding from investors like Mumbai Angels, dJAX Technologies and IIIT Hyderabad, with a current valuation of $*****. The company has 560 active competitors, including 20 funded and 9 that have exited. Its top competitors include companies like Contents, Copy AI and Novus.

Company Details

AI powered content creation platform. It enhances content creation by predicting emotional engagement and providing instant feedback. The platform augmented writing tool utilizes machine learning algorithms to optimize written content, aiming to enhance customer interest and engagement. It enables businesses and individuals to craft compelling content that resonates with the audience.

Website: instoried.com
Social
Registered Address: 99, 5th Cross, 5th Block, Koramangala, Bangalore, Bangalore, Karnataka, India, 560095

Key Metrics

Founded Year

2017

Location

Bengaluru, India

Stage

Series A

Total Funding

$20.7M in 13 rounds

Latest Funding Round

Series A, Jun 22, 2022, $*****

Post Money Valuation

$***** as on Jan 05, 2023

Investors

Mumbai Angels & 64 more

Ranked

12^th among 560 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

7 as on Jun 30, 2026

Similar Companies

Contents & 526 more

View Instoried's full profile

Instoried is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
INSTORIED RESEARCH LABS PRIVATE LIMITED CIN: U72900KA2017PTC107963 , India, Active	Nov 17, 2017	0 - ₹10 Cr (As on Mar 31, 2025)	1 (As on Dec 31, 2023)

Instoried has raised a total funding of $20.7M over 13 rounds. Its first funding round was on Dec 12, 2017. Its latest funding round was a Series A round on Jun 22, 2022 for $*****. 17 investors participated in its latest round. Instoried has 62 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Instoried:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 22, 2022	4667389	Series A	5986387	9842920	8385976	8664478
Apr 07, 2022	7572050	Series A	8310095	3087383	5821053	4448174
Sep 10, 2021	2078633	Series A	5383247	3980208	Sheel Oil & Fats	100Unicorns & 10 more

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View details of Instoried's funding rounds and investors

The founders of Instoried are Sharmin Ali and Rosena Ali.

Here are the details of Instoried's key team members:

Sharmin Ali: Former Founder & CEO of Instoried. They serve on the board of 1 company.
Contact Info: 1 phone number
Rosena Ali: Director of Instoried. They are also an angel investor in 1 startup.

Instoried's Board of Directors

Instoried's board has 3 active members. Srinivas Reddy, Sharmin Ali and Sutanshu Raj are part of team.

Here is the list of Instoried's board of directors:

Name	Type	Representing	Status	Duration
Sharmin Ali	Team	-	Current	8y 8m
ieozqxj	Team	-	Past	5y 9m
Srinivas Reddy	Investor	-	Current	5y 2m

View details of Instoried's Founder profiles and Board Members

Instoried's employee count trend

Instoried has 7 employees as of Jun 26. Here is Instoried's employee count trend over the years:

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Top competitors of Instoried include Contents, Copy AI and Novus. Here is the list of Top 10 competitors of Instoried, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Contents 2017, Milano (Italy), Acquired	Developer of an AI-based content-writing platform	$31M	Alkemia Capital, Qatar Development Bank & 11 others	67/100
2nd	Copy AI 2020, Memphis (United States), Series A	AI based platform offering content creation solutions	$13.9M	Craft Ventures, Wing Venture Capital & 8 others	47/100
3rd	Novus 2020, Boston (United States), Seed	Developer of AI platform providing agentic AI teams and workflow automation	$4.75M	Vestel Ventures, MIT Sandbox Innovation Fund Program ... & 7 others	45/100
4th	Anyword 2013, United States, Series B	Developer of an AI platform for content performance and optimization	$30.1M	Innovation Endeavors, Marker & 12 others	44/100
5th	iA 1994, Chuo City (Japan), Public	App-based content creation solutions provider	-	-	43/100
6th	MyWordAi 2023, Uyo (Nigeria), Unfunded	AI based content generator and writing assistant platform	-	-	41/100
7th	Writecream 2021, Delhi (India), Unfunded	AI based platform offering software for copywriting	-	-	41/100
8th	Novelist 2018, Milan (Italy), Unfunded	Self-publishing application for authors	-	-	41/100
9th	Blaze 2023, San Francisco (United States), Unfunded	AI based content tool for small marketing teams and solo marketers	-	-	40/100
10th	Stealthwriter 2023, Dubai (United Arab Emirates), Unfunded	AI content rewriting tool to bypass AI content detection tools	-	-	38/100
12th	Instoried 2017, Bengaluru (India), Series A	AI powered content creation platform	$20.7M	9Syndicate, LetsVenture & 63 others	37/100

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Founders (largest shareholder) own 40.44%, Funds own 25.23%, Enterprises own 7.36% and Angels own 16.63%. The net worth of Instoried's founders is INR 57Cr as of Jan 05, 2023.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	40.44%	57Cr	6861488	8192543	2908645	5312306
Sharmin Ali	1368853	9481396	2528395	1362653	4332081	2491340
Fund	25.23%	35.5Cr	5708594	5416911	8758489	6468441
100Unicorns	700872	167296	246342	373343	513311	222966
Sash Capital	0	0	0	0	0	0
Agility	0	0	0	0	0	0
KiaOra Ventures	0	0	0	0	0	0
Slingshot	0	0	0	0	0	0
Enterprise	7.36%	10.4Cr	8785040	6977599	5497076	4888914
Angel	16.63%	23.4Cr	9876239	5134010	8874945	4169516
Other People	3.43%	4.83Cr	133	941	136	632
ESOP Pool	6.92%	9.75Cr	499057	441130	630441	488298
Total	100.00%	141Cr	1438298	2885440	3643190	1490831