When was Button founded?

Button was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Button located?

Button is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Button?

Michael Jaconi of Button. They have also founded 1 company.

How many employees does Button have?

As of Mar 31, 2026, the latest employee count at Button is 123.

Is Button a funded company?

Button is a funded company, having raised a total of $67.3M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2014.

When was the latest funding round of Button?

Button's latest funding was a $***** Series C round on Jun 16, 2025, with participation from 1 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $1.14B in funding in 2026 to date.

Where does Button rank among its competitors?

Button ranks 2nd amongst 75 active competitors, of which 9 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Button, which secured an undisclosed amount in Jun, 2025.

Who are the top competitors of Button?

Button's top competitors include Branch, ironSource and OpeninApp. Among them, Button secured the most recent funding round in June, 2025.

Button - 2026 Company Profile, Team, Funding & Competitors

Button is an acquired company based in New York City (United States), founded in 2014 by Mike Dudas, Chris Maddern, Siddhartha Dabral, Michael Jaconi and Stephen Milbank. It operates as a Provider of a platform optimizing mobile taps for increased revenue. Button has raised $67.3M in funding from investors like Redpoint Ventures, Atlas Venture and Norwest. The company has 75 active competitors, including 9 funded and 9 that have exited. Its top competitors include companies like Branch, ironSource and OpeninApp.

Company Details

Provider of a platform optimizing mobile taps for increased revenue. The platform uses artificial intelligence to route users to destinations with higher conversion rates. It offers smart routing, in-app priority, and attribution using first-party data. The platform integrates with mobile measurement partners to improve performance for retailers, publishers, advertisers, and creators.

Website: www.usebutton.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Acquired

Total Funding

$67.3M in 7 rounds

Latest Funding Round

Series C, Jun 16, 2025, $*****

Investors

Redpoint Ventures & 23 more

Ranked

2^nd among 75 active competitors

Employee Count

123 as on Mar 31, 2026

Similar Companies

Branch & 72 more

Exit Details

Acquired by ObeCo (Feb 11, 2018)

View Button's full profile

Button is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BUTTON, INC. CIN: 800958000 , United States, Active	Oct 29, 2013	-	56 (As on Dec 31, 2024)	-

Button got acquired by ObeCo on Feb 11, 2018.

Click here to take a look at Button's acquisition in detail

Button has raised a total funding of $67.3M over 7 rounds. Its first funding round was on 2014. Its latest funding round was a Series C round on Jun 16, 2025 for $*****. 1 investor participated in its latest round. Button has 20 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Button:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 16, 2025	1900576	Series C	5038727	8244897	1786333	1425963
Jul 01, 2019	8121719	Series C	6266122	8271212	6281950	Redpoint Ventures & 3 more
Jan 25, 2017	5534774	Series B	1131384	7040160	Norwest	Redpoint Ventures & 2 more

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View details of Button's funding rounds and investors

The founders of Button are Mike Dudas, Chris Maddern, Siddhartha Dabral, Michael Jaconi and Stephen Milbank. Michael Jaconi is the CEO of Button.

Here are the details of Button's key team members:

Mike Dudas: Co-Founder & CRO of Button and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Chris Maddern: Co-Founder of Button and founder of 3 other companies, Floor, PostTap and AppLaunch.
Siddhartha Dabral: Co-Founder, Software Engineering of Button and founder of 3 other companies, Floor, Floor and PostTap.
Michael Jaconi: Co-Founder and CEO of Button.
Stephen Milbank: Co-Founder & CFO of Button and founder of 1 other company.

Button's Board of Directors

Button's board has 1 active member. Devalkumar Bharatbhai Patel is independent board member.

Here is the list of Button's board of directors:

Name	Type	Representing	Status	Duration
Devalkumar Bharatbhai Patel	Independent board member	-	Current	4y 5m

View details of Button's Founder profiles and Board Members

Button's employee count trend

Button has 123 employees as of Mar 26. Here is Button's employee count trend over the years:

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Top competitors of Button include Branch, ironSource and OpeninApp. Here is the list of Top 10 competitors of Button, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	71/100
2nd	Button 2014, New York City (United States), Acquired	Provider of a platform optimizing mobile taps for increased revenue	$67.3M	Icon Ventures, Greycroft & 22 others	61/100
3rd	ironSource 2010, Tel Aviv (Israel), Acquired	Online application monetization platform for developers	$530M	Morgan Stanley, CVC & 7 others	56/100
4th	OpeninApp 2021, Delhi (India), Seed	Link shortener platform for content creators and influencers	$1.6M	Goodwater Capital, Whiteboard Capital & 6 others	52/100
5th	Tapdaq 2013, London (United Kingdom), Acquired	App marketing for app developers	$7.9M	Balderton Capital, BGF & 4 others	41/100
6th	Naviga 2018, Bloomington (United States), Seed	Content engagement and advertising platform	$1.47M	Vista Equity Partners, Verdane & 1 others	40/100
7th	Jet Media Network 2020, London (United Kingdom), Seed	Provider of advertisement monetization and network	$2.5M	LAMF, 10X Capital & 4 others	39/100
8th	Quixey 2009, Mountain View (United States), Deadpooled	Mobile app search and deep linking solutions for businesses	$135M	Alibaba Group, Innovation Endeavors & 12 others	39/100
9th	URX 2012, San Francisco (United States), Acqui-Hired	Deep linking for mobile apps	$15.1M	Accel, First Round Capital & 12 others	39/100
10th	Heyzap 2008, San Francisco (United States), Acquired	Mobile app monetization and advertising mediation	$8M	Founder Collective, Union Square Ventures ... & 3 others	38/100