When was Button founded?

Button was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Button located?

Button is headquartered in New York City, United States. It is registered at New York, New York.

How many employees does Button have?

As of Sep 30, 2026, the latest employee count at Button is 133.

Is Button a funded company?

Button is a funded company, having raised a total of $67.3M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2014.

When was the latest funding round of Button?

Button's latest funding was a $***** Series C round on Jun 16, 2025, with participation from 1 investor.

Where does Button rank among its competitors?

Button ranks 3rd amongst 134 active competitors, of which 11 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Button, which secured an undisclosed amount in Jun, 2025.

Who are the top competitors of Button?

Button's top competitors include Branch, ironSource and Jet Media Network. Among them, Button secured the most recent funding round in June, 2025.

Button - 2026 Company Profile, Team, Funding & Competitors

Button is an acquired company based in New York City (United States), founded in 2014 by Mike Dudas, Siddhartha Dabral, Chris Maddern and Stephen Milbank. It operates as a Provider of a platform optimizing mobile taps for increased revenue. Button has raised $67.3M in funding from investors like Redpoint Ventures, Atlas Venture and Norwest. The company has 134 active competitors, including 11 funded and 9 that have exited. Its top competitors include companies like Branch, ironSource and Jet Media Network.

Company Details

Provider of a platform optimizing mobile taps for increased revenue. The platform uses artificial intelligence to route users to destinations with higher conversion rates. It offers smart routing, in-app priority, and attribution using first-party data. The platform integrates with mobile measurement partners to improve performance for retailers, publishers, advertisers, and creators.

Website: www.usebutton.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Acquired

Total Funding

$67.3M in 7 rounds

Latest Funding Round

Series C, Jun 16, 2025, $*****

Investors

Redpoint Ventures & 23 more

Ranked

3^rd among 134 active competitors

Employee Count

133 as on Sep 30, 2026

Similar Companies

Branch & 127 more

Exit Details

Acquired by ObeCo (Feb 11, 2018)

View Button's full profile

Button is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BUTTON, INC. CIN: 800958000 , United States, Active	Oct 29, 2013	-	56 (As on Dec 31, 2024)	-

Button got acquired by ObeCo on Feb 11, 2018.

Click here to take a look at Button's acquisition in detail

Button has raised a total funding of $67.3M over 7 rounds. Its first funding round was on 2014. Its latest funding round was a Series C round on Jun 16, 2025 for $*****. 1 investor participated in its latest round. Button has 20 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Button:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 16, 2025	6670014	Series C	5254072	9709620	6010903	7708411
Jul 01, 2019	4675523	Series C	2537319	5750657	7746323	Redpoint Ventures & 3 more
Jan 25, 2017	8684776	Series B	1097563	1191082	Norwest	Redpoint Ventures & 2 more

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View details of Button's funding rounds and investors

The founders of Button are Mike Dudas, Siddhartha Dabral, Chris Maddern and Stephen Milbank. Michael Jaconi is the CEO of Button.

Here are the details of Button's key team members:

Mike Dudas: Co-Founder & CRO of Button and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Siddhartha Dabral: Co-Founder, Software Engineering of Button and founder of 4 other companies, including Blomma, Floor and Floor.
Contact Info: 1 email address
Chris Maddern: Co-Founder of Button and founder of 3 other companies, Floor, PostTap and AppLaunch.
Stephen Milbank: Co-Founder & CFO of Button and founder of 1 other company.

Button's Board of Directors

Button's board has 1 active member. Devalkumar Bharatbhai Patel is independent board member.

Here is the list of Button's board of directors:

Name	Type	Representing	Status	Duration
Devalkumar Bharatbhai Patel	Independent board member	-	Current	4y 9m

View details of Button's Founder profiles and Board Members

Button's employee count trend

Button has 133 employees as of Sep 26. Here is Button's employee count trend over the years:

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Top competitors of Button include Branch, ironSource and Jet Media Network. Here is the list of Top 10 competitors of Button, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	66/100
2nd	ironSource 2010, Tel Aviv (Israel), Acquired	Online application monetization platform for developers	$530M	Morgan Stanley, J P Morgan & 8 others	57/100
3rd	Button 2014, New York City (United States), Acquired	Provider of a platform optimizing mobile taps for increased revenue	$67.3M	Icon Ventures, Atlas Venture & 22 others	53/100
4th	Jet Media Network 2020, London (United Kingdom), Seed	Provider of advertisement monetization and network	$2.5M	LAMF, 10X Capital & 4 others	46/100
5th	OpeninApp 2021, Delhi (India), Seed	Link shortener platform for content creators and influencers	$1.6M	Goodwater Capital, Whiteboard Capital & 7 others	46/100
6th	Tapdaq 2013, London (United Kingdom), Acquired	App marketing for app developers	$7.9M	Balderton Capital, Kindred Capital & 4 others	41/100
7th	Naviga 2018, Bloomington (United States), Seed	Content engagement and advertising platform	$1.47M	Verdane, Vista Equity Partners & 1 others	40/100
8th	URX 2012, San Francisco (United States), Acqui-Hired	Deep linking for mobile apps	$15.1M	First Round Capital, Accel & 12 others	39/100
9th	AdCel 2013, Beverly Hills (United States), Acquired	AI based programmatic ad mediation software	$6M	Run Capital, Gammite	38/100
10th	Appstack 2025, San Francisco (United States), Seed	Provider of mobile application attribution and user journey optimization tools	$250K	Entrepreneurs First	37/100