Istyle - About the company
Istyle is a public company based in Tokyo (Japan), founded in 1999. It operates as a Group company operating e-commerce websites. Istyle has raised an undisclosed amount in funding. The company has 676 active competitors, including 9 funded and 11 that have exited. Its top competitors include companies like BEAUTY GARAGE, SALOWIN and Fast Beauty.
Company Details
istyle is a group company operating review and retail site of beauty products. It operates two cosmetics focused web portals, cosme.com and cosme.net. These sites sell cosmetics and offer customer reviews of products. Company’s core business is the website’s user database. Information on cross-selling, chronological purchases and the usage-history of users are stored in the database, and this information is then sold as marketing data to product vendors, who are themselves unable to trace their own consumers’ purchase history of competing vendors’ products. Selling this marketing data is now a main source of income for Istyle.
- Website
- www.istyle.co.jp/
- Social
Key Metrics
Founded Year
1999
Location
Tokyo, Japan
Stage
Public
Latest Funding Round
Ranked
1st among 676 active competitors
Employee Count
51 - 200 as on Mar 01, 2026
Similar Companies
Exit Details
Public
Istyle's IPO details
Istyle got listed on Mar 08, 2012.
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Istyle's funding and investors
Istyle has raised funding over 1 round. Its latest funding round was a Series B round on Jan 2011 for $*****. 1 investor participated in its latest round. Istyle has 4 institutional investors.
Here is the list of recent funding rounds of Istyle:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 2011 | 8039626 | Series B | 8503596 | 8500914 | 3343771 | 5372266 |
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Istyle's founders and board of directors
Founder? Claim ProfileIstyle's employee count trend
Istyle has 51 - 200 employees as of Mar 26. Here is Istyle's employee count trend over the years:
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Istyle's Competitors and alternates
Top competitors of Istyle include BEAUTY GARAGE, SALOWIN and Fast Beauty. Here is the list of Top 10 competitors of Istyle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Group company operating e-commerce websites | - | 56/100 | ||
2nd |  BEAUTY GARAGE 2003, Osaka (Japan), Public | Provider of beauty salon consulting, marketing, and staff recruitment services | - | - | 41/100 |
3rd | Provider of salon services | $20.4M | 32/100 | ||
4th |  Fast Beauty 2014, Minato City (Japan), Series B | Provider of salon services | $19.4M | 32/100 | |
5th |  GO TODAY SHAiRE SALON 2016, Shibuya (Japan), Series A | Provider of salon services | $11.9M | 30/100 | |
6th | Chain of Japanese nail & beauty salons | - | 29/100 | ||
7th | QV Net Holdings 1995, Shibuya (Japan), Public | Chain of beauty services store | - | 28/100 | |
8th | Salon Village 2013, Chuo (Japan), Seed | Provider of salon, beauty, and other personal wellness services | $878K | 24/100 | |
9th | Provider of planning and sales of salon-exclusive products for hair salons, beauty salons, and aesthetic salons | - | - | 23/100 | |
10th | Provider of beauty services | - | - | 23/100 |
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Istyle's Investments and acquisitions
Istyle has made 7 investments in companies including Sociolla and STANDING OVATION. Istyle has also acquired 2 companies including MakeupAlley and HERMO.Here is the list of investments & acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
May 17, 2018 | Investments | 2014 | Jakarta (Indonesia) | |
Aug 29, 2017 | Investments | 2013 | Chiba (Japan) | |
Jun 05, 2017 | Acquisition | 1999 | New York City (United States) |
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Reports related to Istyle
Here is the latest report on Istyle's geography:
News related to Istyle
Filter this listMedia has covered Istyle for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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istyle Opens First Overseas Flagship @cosme Store in Hong KongGlobal CosmeticNews•Feb 16, 2026•Istyle
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istyle Co., Ltd. istyle won the Excellence Award at the 4th Japan Service Awardsre-how.net•Dec 06, 2022•Istyle
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Amazon to invest in Japanese beauty retailer IstyleInside Retail•Aug 16, 2022•Amazon, Istyle, iSTYLE, Mitsui
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@cosme Announces the @cosme THE BEST COSMETICS AWARDS 2020 Mid Year New ProductsBusiness Wire•Jun 10, 2020•Istyle
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istyle Inc., Asia’s Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2019Business Wire India•Dec 03, 2019•Istyle
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@cosme Announces "THE BEST COSMETICS AWARDS 2019 Mid-Year New Products";"FACE POWDER" from COSME DECORTÉ Wins Grand Prize!Business Wire India•Jun 18, 2019•Istyle
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