MakeupAlley - About the company
MakeupAlley is an acquired company based in New York City (United States), founded in 1999. It operates as an Online community-based discovery platform for multi-category beauty products. The company has 593 active competitors, including 24 funded and 20 that have exited. Its top competitors include companies like Glossier, Sugar Cosmetics and Sol de Janeiro.
Company Details
Online community-based discovery platform for multi-category beauty products. It provides a platform where users can rate and share the review of the products. It also provides descriptions of beauty products from various brands. In addition, it also offers information on various skincare care products, different products based on skin types, foundations based on weather, and more.
- Website
- makeupalley.com
- Social
- Email ID
- *****@makeupalley.com
Key Metrics
Founded Year
1999
Location
New York City, United States
Stage
Acquired
Ranked
84th among 593 active competitors
Employee Count
44 as on Jul 31, 2026
Similar Companies
Exit Details
Acquired by Istyle (Jun 05, 2017)
MakeupAlley's acquisition details
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MakeupAlley's funding and investors
MakeupAlley has not raised any funding rounds yet.
MakeupAlley's founders and board of directors
Founder? Claim ProfileMakeupAlley's employee count trend
MakeupAlley has 44 employees as of Jul 26. Here is MakeupAlley's employee count trend over the years:
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MakeupAlley's Competitors and alternates
Top competitors of MakeupAlley include Glossier, Sugar Cosmetics and Sol de Janeiro. Here is the list of Top 10 competitors of MakeupAlley, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
2nd | Sugar Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $96.3M | 63/100 | |
3rd |  Sol de Janeiro 2015, New York City (United States), Acquired | Brand of body care products | $14.6M | - | 61/100 |
4th | Julep 2007, Seattle (United States), Acquired | Fuss-free beauty brand offering easy-to-use makeup and skincare products | $65.7M | 58/100 | |
5th | Curology 2014, San Diego (United States), Series B | Provider of customized prescription skincare and hair treatments | $19.2M | 56/100 | |
6th | Drunk Elephant 2012, Houston (United States), Acquired | Manufacturer of skincare, haircare, and body care products | $8.33M | 55/100 | |
7th |  California Naturals 2023, Los Angeles (United States), Series B | Online brand offering natural hair and body care products | $40M | 53/100 | |
8th | Augustinus Bader 2017, New York City (United States), Series B | Internet first brand offering multi-category beauty products | $25M | 52/100 | |
9th | LimeLight by Alcone 2004, New York City (United States), Acquired | Brand of beauty and personal care products | $27.3M | 51/100 | |
10th | W 2023, Sacramento (United States), Series A | Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing effective and natural personal care products | $14M | 51/100 | |
84th |  MakeupAlley 1999, New York City (United States), Acquired | Online community-based discovery platform for multi-category beauty products | - | - | 25/100 |
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MakeupAlley's Investments and acquisitions
MakeupAlley has made no investments or acquisitions yet.
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