When was LaPag founded?

LaPag was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is LaPag located?

LaPag is headquartered in Sao Paulo, Brazil.

Who is the current CEO of LaPag?

Carolina Costa of LaPag. They have also founded 1 company.

How many employees does LaPag have?

As of Apr 30, 2026, the latest employee count at LaPag is 4.

Is LaPag a funded company?

LaPag is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jun 12, 2018.

When was the latest funding round of LaPag?

LaPag's latest funding was a $***** Seed round on Jun 12, 2018, with participation from 2 investors.

Where does LaPag rank among its competitors?

LaPag ranks 269th amongst 641 active competitors, of which 37 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Booksy, which secured $800K in Sep, 2025.

Who are the top competitors of LaPag?

LaPag's top competitors include Booker, Booksy and Zenoti. Among them, Booksy secured the most recent funding round in September, 2025.

LaPag - 2026 Company Profile, Team, Funding & Competitors

LaPag is a seed company based in Sao Paulo (Brazil), founded in 2017 by Carolina Costa and Marcelo Prado. It operates as a Provider of salon management software. LaPag has raised $76.3K in funding from Canary. The company has 641 active competitors, including 37 funded and 19 that have exited. Its top competitors include companies like Booker, Booksy and Zenoti.

Company Details

Provider of salon management software. Its features include stock management, customers management, agenda management, financial management, sales management, receipts tracking, launch terminal, appointment scheduling, and more.

Key Metrics

Founded Year

2017

Location

Sao Paulo, Brazil

Stage

Seed

Total Funding

$76.3K in 1 round

Latest Funding Round

Seed, Jun 12, 2018, $*****

Investors

Canary & 1 more

Ranked

269^th among 641 active competitors

Employee Count

4 as on Apr 30, 2026

Similar Companies

Booker & 888 more

View LaPag's full profile

LaPag has raised a total funding of $76.3K over 1 round. Its latest funding round was a Seed round on Jun 12, 2018 for $*****. 2 investors participated in its latest round. LaPag has 1 institutional investor and 1 angel investor.

Here is the list of recent funding rounds of LaPag:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 12, 2018	9998187	Seed	9123839	8548966	9918830	3329560

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View details of LaPag's funding rounds and investors

The founders of LaPag are Carolina Costa and Marcelo Prado. Carolina Costa is the CEO of LaPag.

Here are the details of LaPag's key team members:

Carolina Costa: Co-Founder & CEO of LaPag.
Marcelo Prado: Co-Founder & CTO of LaPag.

View details of LaPag's Founder profiles and Board Members

LaPag's employee count trend

LaPag has 4 employees as of Apr 26. Here is LaPag's employee count trend over the years:

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Top competitors of LaPag include Booker, Booksy and Zenoti. Here is the list of Top 10 competitors of LaPag, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Booker 2007, New York City (United States), Acquired	Cloud-based Business Management Software for salon and spa businesses	$93.5M	Revolution, Medina Capital & 12 others	76/100
2nd	Booksy 2012, San Francisco (United States), Series C	Operator of an online platform for booking beauty and wellness appointments	$169M	Piton Capital, Inovia Capital & 37 others	75/100
3rd	Zenoti 2010, Bellevue (United States), Series D	Provider of management software for salons, spas, medical spas, and fitness	$331M	Steadview, Norwest & 5 others	74/100
4th	Squire 2015, New York City (United States), Series D	Provider of SaaS-driven salon management software	$140M	Tiger Global Management, CRV & 32 others	68/100
5th	Mangomint 2017, Los Angeles (United States), Series B	Provider of SaaS-based business management software for salons and spas	$48M	OpenView, Altos Ventures Management & 4 others	66/100
6th	Boulevard 2016, Los Angeles (United States), Series D	SaaS-driven beauty salon & spa management software	$188M	Index Ventures, JMI Management & 11 others	66/100
7th	GlossGenius 2015, New York City (United States), Series C	Provider of SaaS-based software solution for salons	$72.2M	Bessemer Venture Partners, Techstars & 15 others	64/100
8th	Phorest 2003, Dublin (Ireland), Series B	Provider of SaaS-based software solutions for beauty salon management	$49.4M	Susquehanna Growth Equity, Bloom Equity & 4 others	61/100
9th	DaySmart 1999, Ann Arbor (United States), Acquired	Provider of business management software for salons	-	-	55/100
10th	Be U Salons 2016, Delhi (India), Seed	Provider of app-based platform to book salon appointments	$419K	Jaipur Capital, Brand Capital & 7 others	53/100
269th	LaPag 2017, Sao Paulo (Brazil), Seed	Provider of salon management software	$76.3K	Canary & 1 others	24/100