When was Larky founded?

Larky was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Larky located?

Larky is headquartered in Ann Arbor, United States.

How many employees does Larky have?

As of May 31, 2026, the latest employee count at Larky is 21.

Is Larky a funded company?

Larky is a funded company, having raised a total of $6.9M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 06, 2012.

When was the latest funding round of Larky?

Larky's latest funding was a $***** Seed round on Nov 19, 2023, with participation from 1 investor. Its primary sector is Loyalty Software. In United States, the Loyalty Software sector has seen $10.5M in funding in 2026 to date.

Where does Larky rank among its competitors?

Larky ranks 11th amongst 227 active competitors, of which 58 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Kard, which secured $15M in Oct, 2025.

Who are the top competitors of Larky?

Larky's top competitors include Extend, Quotient and Affinity Solutions. Among them, Kard secured the most recent funding round in October, 2025.

Larky - 2026 Company Profile, Team, Funding & Competitors

Company Details

Platform offering coalition loyalty software. It offers card linked loyalty and engagement software offering card linked discounts at local merchants. It helps in driving interchange revenue, wallet share, user acquisition, and retention. It negotiates discounts at local and national merchants in financial institutions backyards and then sends location based mobile alerts to their users when they are physically near a merchant discount. Alerts can be used by the FIs to do marketing for car loans, mortgages, and other financial products.

Website: nudge.larky.com
Social
Email ID: *****@larky.com

Key Metrics

Founded Year

2012

Location

Ann Arbor, United States

Stage

Seed

Total Funding

$6.9M in 6 rounds

Latest Funding Round

Seed, Nov 19, 2023, $*****

Investors

Reseda Group & 7 more

Ranked

11^th among 227 active competitors

Employee Count

21 as on May 31, 2026

Similar Companies

Extend & 311 more

View Larky's full profile

Larky is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LARKY, INC. CIN: 454066939 , United States, Active		$1 - $1M (As on Feb 25, 2014)	10 (As on Dec 31, 2024)	-

Larky has raised a total funding of $6.9M over 6 rounds. Its first funding round was on Apr 06, 2012. Its latest funding round was a Seed round on Nov 19, 2023 for $*****. 1 investor participated in its latest round. Larky has 8 institutional investors.

Here is the list of recent funding rounds of Larky:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 19, 2023	8515349	Seed	2696553	6312643	3348250	7041510
Mar 10, 2023	5374201	Seed	4889194	7076271	8917084	4753583
Nov 02, 2021	4683761	Seed	3969882	1977432	Reseda Group	7387568

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View details of Larky's funding rounds and investors

The founders of Larky are Andrew Bank and Gregg Hammerman.

Here are the details of Larky's key team members:

Andrew Bank: Co-Founder of Larky and founder of 1 other company.
Gregg Hammerman: Co-Founder of Larky and founder of 1 other company.

View details of Larky's Founder profiles and Board Members

Larky's employee count trend

Larky has 21 employees as of May 26. Here is Larky's employee count trend over the years:

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Top competitors of Larky include Extend, Quotient and Affinity Solutions. Here is the list of Top 10 competitors of Larky, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Extend 2017, New York City (United States), Series B	Provider of virtual credit cards and spend management platform for businesses	$88.8M	Point72 Ventures, B Capital & 13 others	69/100
2nd	Quotient 1998, Cincinnati (United States), Acquired	Platform offering ad campaign management software	$250M	Marshall Wace, Triangle Peak Partners & 6 others	68/100
3rd	Affinity Solutions 2005, New York City (United States), Series B	Provider of consumer purchase insights and card-linked engagement solutions	$68.5M	Structural Capital	63/100
4th	ActiveViam 2005, New York City (United States), Acquired	Cloud based data analytics and decision support software for financial services industry	-	Guidepost Growth Equity, Europa	62/100
5th	Cardlytics 2008, Atlanta (United States), Public	Provider of card-linked marketing platform and retail media network solutions	$178M	Kinetic Ventures, TTV Capital & 14 others	59/100
6th	Datamaran 2014, London (United Kingdom), Series C	Provider of an AI platform for environmental, social, and governance insights	$53.6M	Morgan Stanley, West Hill Capital & 5 others	58/100
7th	FMG Suite 2011, San Diego (United States), Acquired	Omnichannel marketing platform for the financial industry	-	Saratoga Investment, K1 Investment Management	57/100
8th	RavenPack International 2003, New York City (United States), Series B	Provider of news analytics, datasets, and technology for data-driven companies	$35M	GP Bullhound, Molten Ventures & 3 others	56/100
9th	Kard 2015, New York City (United States), Series A	Network of commerce media providing transaction-based, personalized offers and performance marketing	$38M	Tiger Global Management, Underscore VC & 7 others	55/100
10th	Reward 2001, London (United Kingdom), Acquired	Provider of customer engagement and commerce media platform for businesses	-	Verisk, Lorisa Trust & 7 others	55/100
11th	Larky 2012, Ann Arbor (United States), Seed	Platform offering coalition loyalty software	$6.9M	Invest Detroit, ID Ventures & 6 others	53/100