When was Latana founded?

Latana was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Latana located?

Latana is headquartered in Berlin, Germany.

Who is the current CEO of Latana?

Nico Jaspers of Latana. They have also founded 1 company.

Which legal entities is Latana associated with?

Latana is associated with Dalia Research GmbH.

How many employees does Latana have?

As of Apr 30, 2026, the latest employee count at Latana is 40.

Is Latana a funded company?

Latana is a funded company, having raised a total of $42.8M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2017.

When was the latest funding round of Latana?

Latana's latest funding was a $***** Conventional Debt round on Sep 08, 2022, with participation from 1 investor. Its primary sector is MarketingTech. In Germany, the MarketingTech sector has seen $14.5M in funding in 2026 to date.

Where does Latana rank among its competitors?

Latana ranks 21st amongst 906 active competitors, of which 90 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Marketing Evolution, which secured $13.9M in Nov, 2025.

Who are the top competitors of Latana?

Latana's top competitors include InMarket, data.ai and Dynata. Among them, Marketing Evolution secured the most recent funding round in November, 2025.

Latana - 2026 Company Profile, Team, Funding, Competitors & Financials

Latana is a series B company based in Berlin (Germany), founded in 2013 by Nico Jaspers. It operates as a Brand tracking and management software solution. Latana has raised $42.8M in funding from Balderton Capital and Oxx. The company has 906 active competitors, including 90 funded and 56 that have exited. Its top competitors include companies like InMarket, data.ai and Dynata.

Company Details

Brand tracking and management software solution. The software allows users to measure campaigns, track brand awareness, and compare competitor performance. It provides access to precise data, audiences and competitor analysis. AirHelp, HometoGo, reBuy, and Blinkist are the major clients.

Website: www.latana.com/
Social
Email ID: *****@latana.com

Key Metrics

Founded Year

2013

Location

Berlin, Germany

Stage

Series B

Total Funding

$42.8M in 4 rounds

Latest Funding Round

Conventional Debt, Sep 08, 2022, $*****

Investors

Balderton Capital & 6 more

Ranked

21^st among 906 active competitors

Employee Count

40 as on Apr 30, 2026

Similar Companies

Klue & 619 more

View Latana's full profile

Latana is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Dalia Research GmbH CIN: HRB153474 , Germany, Active	Oct 17, 2013	-	65 (As on Dec 31, 2021)

Latana has raised a total funding of $42.8M over 4 rounds. Its first funding round was on 2017. Its latest funding round was a Conventional Debt round on Sep 08, 2022 for $*****. 1 investor participated in its latest round. Latana has 7 institutional investors.

Here is the list of recent funding rounds of Latana:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 08, 2022	5536245	Conventional Debt	1851924	1913873	1751946	6898246
Sep 08, 2022	4474835	Series B	4856750	4229233	3570544	Balderton Capital
2017	7373	Grant (prize money)	6169	9151	1324	Freie Universitat Berlin

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View details of Latana's funding rounds and investors

The founders of Latana is Nico Jaspers. Nico Jaspers is the CEO of Latana.

Here are the details of Latana's key team members:

Nico Jaspers: Founder & CEO of Latana.
Contact Info: 1 email address

Latana's Board of Directors

Latana's board has 1 active member. Nico Jaspers is part of team.

Here is the list of Latana's board of directors:

Name	Type	Representing	Status	Duration
Nico Jaspers	Team	-	Current	12y 7m
bcdtqgr	Team	-	Past	1y 9m

View details of Latana's Founder profiles and Board Members

Latana's employee count trend

Latana has 40 employees as of Apr 26. Here is Latana's employee count trend over the years:

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Top competitors of Latana include InMarket, data.ai and Dynata. Here is the list of Top 10 competitors of Latana, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	69/100
2nd	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Sequoia Capital, Greycroft & 16 others	67/100
3rd	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	OpenView, CPP Investments & 1 others	64/100
4th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Zetta Venture Partners & 2 others	61/100
5th	Klue 2015, Vancouver (Canada), Series B	Cloud based market intelligence platform for enterprises	$81M	OMERS, Tiger Global Management & 23 others	58/100
6th	Market Logic 2005, Chicago (United States), Series C	Provider of AI-powered market and competitive intelligence platform for businesses	$50.3M	Bmp Ventures, Sycamore Partners & 3 others	57/100
7th	Analytic Edge 2015, Singapore (Singapore), Acquired	AI based platform offering solutions for marketing and customer intelligence	-	-	55/100
8th	MarketShare 2005, Los Angeles (United States), Acquired	Predictive Analytics software	$124M	Elevation Partners, FTV Capital & 4 others	55/100
9th	Contify 2009, Burlington (United States), Unfunded	AI-powered platform delivering market and competitive intelligence insights	-	-	54/100
10th	Keen 2010, Durham (United States), Series B	Provider of a platform for marketing mix modeling and planning	$17.7M	Ballast Point Ventures, Spring Mountain Capital ... & 1 others	54/100
21st	Latana 2013, Berlin (Germany), Series B	Brand tracking and management software solution	$42.8M	Wellington Partners Venture Capital, Balderton Capital ... & 5 others	49/100