When was Leal founded?

Leal was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Where is Leal located?

Leal is headquartered in Bogota, Colombia.

Who is the current CEO of Leal?

Camilo Martinez of Leal. They have also founded 1 company.

How many employees does Leal have?

As of Sep 30, 2026, the latest employee count at Leal is 317.

Is Leal a funded company?

Leal is a funded company, having raised a total of $20.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 07, 2019.

When was the latest funding round of Leal?

Leal's latest funding was a $***** Series B round on Jan 30, 2024, with participation from 4 investors.

Where does Leal rank among its competitors?

Leal ranks 5th amongst 117 active competitors, of which 22 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Pogo, which secured an undisclosed amount in Jun, 2026.

Who are the top competitors of Leal?

Leal's top competitors include Ibotta, Yotpo and Pogo. Among them, Pogo secured the most recent funding round in June, 2026.

Leal - 2026 Company Profile, Team, Funding & Competitors

Leal is a series B company based in Bogota (Colombia), founded in 2016 by Fidelius Marlfel, Camilo Martinez and Florence French. It operates as a Provider of software for customer data management and loyalty programs. Leal has raised $20.5M in funding from investors like Rakuten, IDC Ventures and Leap Global Partners. The company has 117 active competitors, including 22 funded and 7 that have exited. Its top competitors include companies like Ibotta, Yotpo and Pogo.

Company Details

Provider of software for customer data management and loyalty programs. This platform centralizes consumer information from point of sale systems to facilitate automated marketing campaigns. It utilizes artificial intelligence to analyze purchase behavior and personalize interactions across multiple communication channels. The system tracks metrics such as purchase frequency and average transaction value to assist businesses in managing customer lifecycles. Additionally, the software includes tools for measuring consumer feedback and sentiment through surveys.

Website: www.leal.co/
Social
Email ID: *****@leal.com.co

Key Metrics

Founded Year

2016

Location

Bogota, Colombia

Stage

Series B

Total Funding

$20.5M in 3 rounds

Latest Funding Round

Series B, Jan 30, 2024, $*****

Investors

Rakuten & 9 more

Ranked

5^th among 117 active competitors

Employee Count

317 as on Sep 30, 2026

Similar Companies

Ibotta & 118 more

View Leal's full profile

Leal has raised a total funding of $20.5M over 3 rounds. Its first funding round was on Jun 07, 2019. Its latest funding round was a Series B round on Jan 30, 2024 for $*****. 4 investors participated in its latest round. Leal has 10 institutional investors.

Here is the list of recent funding rounds of Leal:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 30, 2024	9047465	Series B	4750843	2744494	4302576	8829511
Mar 31, 2022	8616760	Series A	9835614	2813102	8718504	6287657
Jun 07, 2019	4847862	Seed	2867348	9323724	6938567	FCP Innovation

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View details of Leal's funding rounds and investors

The founders of Leal are Fidelius Marlfel, Camilo Martinez and Florence French. Camilo Martinez is the CEO of Leal.

Here are the details of Leal's key team members:

Fidelius Marlfel: Co-Founder/ Marketing of Leal.
Camilo Martinez: Co Founder & CEO of Leal.
Florence French: Co-Founder of Leal.

View details of Leal's Founder profiles and Board Members

Leal's employee count trend

Leal has 317 employees as of Sep 26. Here is Leal's employee count trend over the years:

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Top competitors of Leal include Ibotta, Yotpo and Pogo. Here is the list of Top 10 competitors of Leal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ibotta 2012, Denver (United States), Public	Provider of a performance marketing platform for digital consumer promotions	$97.6M	Notable Capital, Koch Disruptive Technologies ... & 8 others	79/100
2nd	Yotpo 2011, New York City (United States), Series F	Cloud-based marketing platform for e-tailers	$436M	Bessemer Venture Partners, Access Industries ... & 33 others	75/100
3rd	Pogo 2020, New York City (United States), Series A	App-based platform offering rewards for multi-category products	$32M	Buckley Ventures, Flucas Ventures & 49 others	67/100
4th	Loyaltylion 2012, London (United Kingdom), Series A	Provider of loyalty solutions for e-commerce businesses	$12.9M	Downing, Kennet Partners & 7 others	53/100
5th	Leal 2016, Bogota (Colombia), Series B	Provider of software for customer data management and loyalty programs	$20.5M	IDC Ventures, Rakuten & 8 others	52/100
6th	Nector 2021, Mumbai (India), Seed	SaaS based loyalty management software solutions for customer engagement	$482K	LetsVenture, Angel List & 18 others	52/100
7th	Zinrelo 2010, Pune (India), Series A	Loyalty management and referral platform provider	$4.95M	Inspovation Ventures, Compound & 4 others	52/100
8th	Superlogic 2017, Miami (United States), Series A	Provider of loyalty management solutions for e-commerce businesses	$35M	Power Ledger, American Express & 13 others	49/100
9th	ZAPtag 2012, Manila (Philippines), Acquired	Cashback based coalition loyalty program	$1.4M	Kickstart Ventures, Wavemaker Partners & 2 others	49/100
10th	IC Group 1989, Winnipeg (Canada), Unfunded	Loyalty and rewarding solutions for e-commerce retailers	-	-	48/100