When was Loyaltylion founded?

Loyaltylion was founded in 2012.

Where is Loyaltylion located?

Loyaltylion is headquartered in London, United Kingdom.

Which legal entities is Loyaltylion associated with?

Loyaltylion is associated with LoyaltyLion Ltd.

How many employees does Loyaltylion have?

As of Jul 31, 2026, the latest employee count at Loyaltylion is 63.

Is Loyaltylion a funded company?

Loyaltylion is a funded company, having raised a total of $12.9M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of Loyaltylion?

Loyaltylion's latest funding was a $***** Series A round on Mar 16, 2021, with participation from 1 investor. Its primary sector is E-Commerce Enablers. In United Kingdom, the E-Commerce Enablers sector has seen $106M in funding in 2026 to date.

Where does Loyaltylion rank among its competitors?

Loyaltylion ranks 36th amongst 1311 active competitors, of which 225 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Loyaltylion?

Loyaltylion's top competitors include Klaviyo, Yotpo and Rokt Technologies. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Loyaltylion - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of loyalty solutions for e-commerce businesses. Its features include loyalty mails, loyalty tiers, in-cart rewards, referrals, loyalty analytics, and more.

Website: loyaltylion.com
Social

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Series A

Total Funding

$12.9M in 4 rounds

Latest Funding Round

Series A, Mar 16, 2021, $*****

Investors

Kennet Partners & 8 more

Ranked

36^th among 1311 active competitors

Employee Count

63 as on Jul 31, 2026

Similar Companies

Klaviyo & 1701 more

View Loyaltylion's full profile

Loyaltylion is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LoyaltyLion Ltd CIN: 8264116 , Germany, Active	Oct 22, 2012	-	47 (As on Mar 31, 2021)

Loyaltylion has raised a total funding of $12.9M over 4 rounds. Its latest funding round was a Series A round on Mar 16, 2021 for $*****. 1 investor participated in its latest round. Loyaltylion has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Loyaltylion:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 16, 2021	4580469	Series A	9559833	2326468	8257147	1667911
Oct 2017	2687020	Series A	2985354	8646637	6973737	EC1 Capital
Apr 23, 2014	3487984	Seed	2500077	6556577	1114006	Walking Ventures & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Loyaltylion's funding rounds and investors

The founders of Loyaltylion are Dave Clark and Charlie Casey.

Here are the details of Loyaltylion's key team members:

Dave Clark: Co-founder of Loyaltylion. They are also an angel investor in 1 startup.
Charlie Casey: Co-founder of Loyaltylion.

View details of Loyaltylion's Founder profiles and Board Members

Loyaltylion's employee count trend

Loyaltylion has 63 employees as of Jul 26. Here is Loyaltylion's employee count trend over the years:

Uncover Loyaltylion's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Loyaltylion include Klaviyo, Yotpo and Rokt Technologies. Here is the list of Top 10 competitors of Loyaltylion, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Yotpo 2011, New York City (United States), Series F	Cloud-based marketing platform for e-tailers	$436M	Bessemer Venture Partners, Access Industries ... & 33 others	75/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
5th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
7th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
8th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
9th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
10th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.91M	Cornerstone Ventures, Catalyst Trusteeship ... & 35 others	68/100
36th	Loyaltylion 2012, London (United Kingdom), Series A	Provider of loyalty solutions for e-commerce businesses	$12.9M	Downing, Kennet Partners & 7 others	53/100