When was LesserEvil founded?

LesserEvil was founded in 2004 and raised its 1st funding round 14 years after it was founded.

Where is LesserEvil located?

LesserEvil is headquartered in Danbury, United States.

How many employees does LesserEvil have?

As of Jun 30, 2026, the latest employee count at LesserEvil is 104.

Is LesserEvil a funded company?

LesserEvil is a funded company, having raised a total of $19.1M across 3 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Nov 20, 2018.

How much is LesserEvil worth?

The last known valuation of LesserEvil was $***** as of Feb 14, 2025.

When was the latest funding round of LesserEvil?

LesserEvil's latest funding was a $***** Series B round on Sep 20, 2023, with participation from 4 investors.

Where does LesserEvil rank among its competitors?

LesserEvil ranks 7th amongst 339 active competitors, of which 38 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Brami, which secured $33M in May, 2026.

Who are the top competitors of LesserEvil?

LesserEvil's top competitors include Utz, Unibic and Tosi. Among them, Brami secured the most recent funding round in May, 2026.

LesserEvil - 2026 Company Profile, Funding & Competitors

Company Details

Retailer of organic popcorn, moonions, space balls, and kids' snacks. The company offers a variety of flavors, including cheesy, savory, spicy, and sweet. Products are made with organic ingredients and sustainable practices. The company provides gluten-free options.

Website: www.lesserevil.com/
Social
Email ID: *****@lesserevil.com
Phone Number: +1 **********

Key Metrics

Founded Year

2004

Location

Danbury, United States

Stage

Acquired

Total Funding

$19.1M in 3 rounds

Latest Funding Round

Series B, Sep 20, 2023, $*****

Last Known Valuation

$***** as on Feb 14, 2025

Investors

InvestEco & 4 more

Ranked

7^th among 339 active competitors

Employee Count

104 as on Jun 30, 2026

Investment & Acquisitions

Redd Bar

Similar Companies

Lemonilo & 338 more

Exit Details

Acquired by The Hershey Company (Apr 03, 2025)

View LesserEvil's full profile

LesserEvil is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LESSEREVIL LLC CIN: 001t000000WndrsAAB , United States, Active	Nov 18, 2011	$5M - $25M (As on Nov 19, 2018)	-	-
LESSEREVIL, LLC CIN: 900780794 , United States, Active	Dec 31, 1999	-	333 (As on Dec 31, 2024)	-

LesserEvil got acquired by The Hershey Company on Apr 03, 2025 at an acquisition amount of $*****.

Click here to take a look at LesserEvil's acquisition in detail

LesserEvil has raised a total funding of $19.1M over 3 rounds. Its first funding round was on Nov 20, 2018. Its latest funding round was a Series B round on Sep 20, 2023 for $*****. 4 investors participated in its latest round. LesserEvil has 5 institutional investors.

Here is the list of recent funding rounds of LesserEvil:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 20, 2023	8083777	Series B	4226220	4766543	7392451	4022300
Mar 27, 2023	9241153	Series B	4517674	7185438	9000414	5688669
Nov 20, 2018	9529059	PE	9929964	7018942	InvestEco	5748205

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View details of LesserEvil's funding rounds and investors

LesserEvil's employee count trend

LesserEvil has 104 employees as of Jun 26. Here is LesserEvil's employee count trend over the years:

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Top competitors of LesserEvil include Utz, Unibic and Tosi. Here is the list of Top 10 competitors of LesserEvil, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Utz 1921, Hanover (United States), Public	Provider of snack brand that offers a customizable variety pack of their products	-	Metropoulos, Prospect Capital & 4 others	68/100
2nd	Unibic 2004, Bengaluru (India), Acquired	Brand of multi category snacks	$22.8M	Lighthouse, Peepul Capital & 13 others	62/100
3rd	Tosi 2012, Anaheim (United States), Series B	Nutritious, crunchy snacks with real ingredients for a healthy lifestyle	$25.9M	Cambridge Companies SPG, LayJax Ventures & 3 others	60/100
4th	Campbell Soup Co 1869, Camden (United States), Public	Manufacturer of convenience food products	-	-	60/100
5th	Haldiram 1937, Delhi (India), Series A	Internet first brand of snacks, sweets, beverages and ready-to-eat meals	$3.36M	Haldiram Marketing, Annapurna Trust & 6 others	58/100
6th	Bikaji 1987, Bikaner (India), Public	Manufacturer of traditional snacks including bhujia papad and sweet products	$53.1M	White Oak, Lighthouse & 27 others	58/100
7th	LesserEvil 2004, Danbury (United States), Acquired	Retailer of organic popcorn, moonions, space balls, and kids' snacks	$19.1M	Valor Equity Partners, InvestEco & 3 others	57/100
8th	Brami 2015, Carlsbad (United States), Series B	Internet-first brand offering pasta and more	$39.8M	VMG Partners, Lamolisana & 3 others	55/100
9th	NatureBox 2012, Redwood City (United States), Acquired	Online subscription-based platform offering healthy snacks	$63.9M	General Catalyst, Global Founders Capital ... & 15 others	52/100
10th	KP Snacks 1853, Slough (United Kingdom), Acquired	Brand of snacks	-	-	48/100