Licious - About the company
Licious is a series G company based in Bengaluru (India), founded in 2015 by Varun Sadana, Abhay Hanjura, Vivek Gupta, Joe Manavalan, Sumanth Donthi and Vivek Gupta. It operates as an Online retailer of fresh and high-quality meat products. Licious has raised $490M in funding from investors like Mayfield, Avendus and Temasek, with a current valuation of ₹12,100Cr. The company has 9 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like TenderCuts, FreshToHome and Good To Go.
Sectors and market segments that Licious operate in
Licious serves in the Food and Agriculture Tech, Food and Agriculture, Consumer Goods market segments.The primary business model of Licious are:Company Details
Online retailer of fresh and high-quality meat products. The company provides a platform for customers to order meat through their mobile devices. Customers can sign in using their mobile number and an OTP verification process.
- Website
- www.licious.in/
- Email ID
- *****@licious.com
- Phone Number
- +91 **********
- Registered Address
- Maruti Infotech Center No. 11/1, 12/1, Tower A, Ground Floor, Amarjyothi Layout, Intermediate Ring Road, Domlur, Bangalore, Bangalore North, Karnataka, India, 560071
Key Metrics
Founded Year
2015
Location
Bengaluru, India
Stage
Series G
Total Funding
$490M in 12 rounds
Latest Funding Round
Post Money Valuation
₹12,100Cr as on Sep 21, 2023
Ranked
1st among 9 active competitors
Annual Revenue
₹845Cr as on Mar 31, 2025
Employee Count
2,177 as on Aug 31, 2025
Investment & Acquisitions
Similar Companies
Legal entities associated with Licious
Licious is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VIABL SMART VENTURES LLP CIN: AAZ-8911 , India, Active | Dec 15, 2021 | - | - | |
DELIGHTFUL GOURMET PRIVATE LIMITED CIN: U74900KA2015PTC080321 , India, Active | May 13, 2015 | $99.9M (As on Mar 31, 2025) | 2177 (As on Aug 01, 2025) |
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Licious's funding and investors
Licious has raised a total funding of $490M over 12 rounds. Its first funding round was on Jun 10, 2015. Its latest funding round was a Series G round on Sep 21, 2023 for $914K. 1 investor participated in its latest round. Licious has 37 institutional investors and 30 angel investors.
Here is the list of recent funding rounds of Licious:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 21, 2023 | $914K | Series G | $1.47B | - | - | |
Mar 14, 2022 | $150M | Series G | $1.46B | - | ||
Feb 23, 2022 | $1.23M | Series G | $1.23B | - |
View details of Licious's funding rounds and investors
Licious' founders and board of directors
Founder? Claim ProfileThe founders of Licious are Varun Sadana, Abhay Hanjura, Vivek Gupta, Joe Manavalan, Sumanth Donthi and Vivek Gupta. Saif Shaikh is the CEO of Licious.
Here are the details of Licious' key team members:
- Varun Sadana: Former Co-Founder of Licious and founder of 1 other company. They are also an angel investor in 5 startups and serve on the board of 1 company.Contact Info: 1 email address
- Abhay Hanjura: Co-Founder of Licious and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Vivek Gupta: Co-Founder of Licious and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 phone number
- Joe Manavalan: Former Co-Founder of Licious.
- Sumanth Donthi: Chief of Staff to Co-Founder of Licious. Contact Info: 1 email address and 1 phone number
Licious' Board of Directors
Licious's board has 3 active members. Dhruv Kapoor, Abhay Hanjura and Vivek Gupta are part of team.Here is the list of Licious' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 10m | |
Team | - | Current | 10y 10m | |
Investor | - | Current | 4y 8m | |
Investor | Temasek | Current | 4y 7m | |
Investor | - | Current | 7y 5m | |
Investor | Fireside Ventures | Current | 9y 2m | |
Investor | Sistema Asia Capital | Past | 0y 7m | |
Investor | - | Past | 4y 7m |
View details of Licious's Founder profiles and Board Members
Licious' employee count trend
Licious has 2,177 employees as of Aug 25. The total employee count is 25.0% more than what it was in Aug 24. Here is Licious's employee count trend over the years:
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Licious's Competitors and alternates
Top competitors of Licious include TenderCuts, FreshToHome and Good To Go. Here is the list of Top 10 competitors of Licious, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online retailer of fresh and high-quality meat products | $490M | 82/100 | ||
2nd | TenderCuts 2016, Chennai (India), Acquired | Order fresh chicken, mutton, and fish online with speedy delivery | $38.1M | 74/100 | |
3rd | FreshToHome 2015, Bengaluru (India), Series D | Online retailer of fresh fish, poultry, mutton, and ready-to-cook items | $320M | 73/100 | |
4th | Good To Go 2015, Delhi (India), Seed | Provider of online fresh meat and seafood delivery | $2.48M | 45/100 | |
5th | Online meat shop offering chicken, meats, and seafood | - | - | 31/100 | |
6th | India Fish 2021, Delhi (India), Unfunded | Online retailer of fresh and frozen fish and seafood products | - | - | 25/100 |
7th | ![]() Maamsastation Bengaluru (India), Unfunded | Retailer of meat products providing recipes for culinary guidance | - | - | 24/100 |
8th | Artisan Deli 2018, Panaji (India), Unfunded | Internet first brand of cold cut meat | - | - | 23/100 |
9th | Retailer of various non-vegetarian food products through an e-commerce app | - | - | 16/100 |
Looking for more details on Licious's competitors? Click here to see the top ones
Licious's Investments and acquisitions
Licious has made 1 investment in Pawfectly made and acquired My Chicken and More.Reports related to Licious
Here is the latest report on Licious's sector:
News related to Licious
Media has covered Licious for a total of 15 events in the last 1 year, 7 of them have been about company updates and 2 about people movement.
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Licious crosses ₹100 crore monthly revenue mark for the first timeBusiness Standard•Dec 15, 2025•Licious, ITC, Godrej
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Tanvi Gangwar joins Licious as Associate Director – PR & CommunicationsExchange4Media•Nov 17, 2025•Licious
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Burn to Earn: boAt, Licious, Urban Company lead the D2C shift towards profitable growthMoneycontrol•Nov 13, 2025•boAt, Licious, Epigamia, Urban Company
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Licious eyes 80 stores by year-end, offline biz nears 1/3 of online revenueIndiatimes•Oct 14, 2025•Licious
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Licious expands 30-minute meat delivery to 60% of its customer baseBusiness Standard•Sep 28, 2025•Licious
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