Frequence - About the company
Frequence is an acquired company based in Mountain View (United States), founded in 2011 by Tom Cheli. It operates as a Provider of a platform for advertising sales and campaign management. The company has 980 active competitors, including 91 funded and 83 that have exited. Its top competitors include companies like Smartly.io, StackAdapt and Quotient.
Company Details
Provider of a platform for advertising sales and campaign management. The platform offers tools for proposal creation, workflow automation, and performance reporting. It provides features for streamlining operations and increasing automation. The platform is designed to adapt to existing workflows.
- Website
- frequence.com
- Social
- Phone Number
- +1 **********
- Registered Address
- Mountain View, California
Key Metrics
Founded Year
2011
Location
Mountain View, United States
Stage
Acquired
Ranked
120th among 980 active competitors
Employee Count
145 as on Jun 30, 2026
Similar Companies
Exit Details
Acquired by MadHive (Jun 11, 2024)
Legal entities associated with Frequence
Frequence is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FREQUENCE SOFTWARE LLP CIN: AAN-1681 , India, Active | Aug 21, 2018 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | - | |
FREQUENCE, INC. CIN: 275084925 , United States, Active | Dec 26, 999 | - | 193 (As on Dec 31, 2024) | - |
FREQUENCE, INC. CIN: 747613 , United States, Active | Apr 21, 2023 | - | - | - |
Frequence's acquisition details
Frequence got acquired by MadHive on Jun 11, 2024.
Click here to take a look at Frequence's acquisition in detail
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Frequence's funding and investors
Frequence has not raised any funding rounds yet.
Frequence's founders and board of directors
Founder? Claim ProfileThe founders of Frequence is Tom Cheli.
Here are the details of Frequence's key team members:
- Tom Cheli: Co-founder, VP Product of Frequence. Contact Info: 1 email address
View details of Frequence's Founder profiles and Board Members
Frequence's employee count trend
Frequence has 145 employees as of Jun 26. Here is Frequence's employee count trend over the years:
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Frequence's Competitors and alternates
Top competitors of Frequence include Smartly.io, StackAdapt and Quotient. Here is the list of Top 10 competitors of Frequence, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Smartly.io 2013, Helsinki (Finland), Acquired | Provider of an AI advertising platform for cross-channel campaign management | $22.8M | 70/100 | |
2nd | StackAdapt 2014, Toronto (Canada), Series B | Provider of an AI-powered platform for digital advertising campaign management | $537M | 70/100 | |
3rd |  Quotient 1998, Cincinnati (United States), Acquired | Platform offering ad campaign management software | $250M | 66/100 | |
4th | Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 65/100 | ||
5th | Choozle 2012, Denver (United States), Series C | Provider of a self-service platform for programmatic advertising campaign management | $29.9M | 65/100 | |
6th |  Pixis 2018, Burlingame (United States), Series C | Provider of an AI-powered platform for advertising campaign optimization and creative generation | $209M | 65/100 | |
7th | Provider of MadTech and CloudTech platforms for digital advertising solutions | - | 63/100 | ||
8th | Provides performance marketing solutions for publishers and advertisers | $18M | 62/100 | ||
9th | Provider of AI-powered creative production platform combining design tools and services | $9.8M | 60/100 | ||
10th | Mediaocean 2006, New York City (United States), Acquired | Advertising Technology Enabler | - | 58/100 | |
120th | Frequence 2011, Mountain View (United States), Acquired | Provider of a platform for advertising sales and campaign management | - | - | 35/100 |
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Frequence's Investments and acquisitions
Frequence has made no investments or acquisitions yet.
Reports related to Frequence
Here is the latest report on Frequence's sector:
News related to Frequence
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Madhive’s Frequence debuts ad tools for targeting sports, live streamingStreamTV Insider•Jul 29, 2024•Frequence, MadHive
•
Madhive Completes Acquisition of Omnichannel Workflow Software FrequenceBusiness Wire•Jul 18, 2024•MadHive, Frequence
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Frequence's New Owned & Operated Automation Increases Sales for PublishersBenzinga•Apr 16, 2024•Frequence
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Frequence Partners with Lineup to Integrate Media Sales, Operations and BillingGlobeNewswire•Nov 10, 2022•Frequence, Lineup Systems
•
Frequence Empowers TV Advertising Companies to Sell More Linear InventoryMarTech Series•Jan 28, 2022•Frequence
•
Frequence Announces Appointment of Kate Tucker as New Head of PeopleMarTech Series•Aug 05, 2021•Frequence, Emtrain
•
Frequence Announces Appointment of Anna Enerio as Head of MarketingMarTech Series•May 05, 2021•Frequence, SRI
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