Magnite - About the company
Magnite is a public company based in Los Angeles (United States), founded in 2011 by Rich Lin. It operates as a Platform offering SSP software. Magnite has raised $45.7M in funding. The company has 155 active competitors, including 11 funded and 36 that have exited. Its top competitors include companies like OpenX, PubMatic and Rembrand.
Company Details
Platform offering SSP software. The platform enables publishers to monetize content across screens and formats including CTV, video, audio, and more. The platform offers a dashboard to monitor ad campaigns. It provides reports that offers insights into bidding and buyer patterns.
- Website
- magnite.com
- Social
Key Metrics
Founded Year
2011
Location
Los Angeles, United States
Stage
Public
Total Funding
$45.7M in 3 rounds
Latest Funding Round
Investors
Ranked
2nd among 155 active competitors
Annual Revenue
$500M - $1B as on Dec 31, 2025
Employee Count
1,004 as on Aug 31, 2026
Exit Details
Public
Legal entities associated with Magnite
Magnite is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MAGNITE ADVERTISING SOLUTIONS INDIA PRIVATE LIMITED CIN: U74999MH2022FTC387188 , India, Active | Jul 20, 2022 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | - | |
MAGNITE, INC. CIN: 20-8881738 , United States, Active | Apr 19, 2007 | $500M - $1B (As on Dec 31, 2025) | 911 (As on Dec 31, 2023) | - |
TREMOR VIDEO, INC. CIN: 205480343 , United States, Active | Dec 31, 1999 | - | 126 (As on Dec 31, 2019) | - |
Magnite's IPO details
Magnite got listed on Jun 29, 2013.
Click here to take a look at Magnite's IPO in detail
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Magnite's funding and investors
Magnite has raised a total funding of $45.7M over 3 rounds. Magnite has 4 institutional investors.
Here is the list of recent funding rounds of Magnite:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 15, 2021 | 4777533 | Post IPO | 5916997 | 3149893 | 3067918 | 3111346 |
Sep 12, 2011 | 6971129 | Series D | 4200682 | 6754554 | 1419990 |
Access funding benchmarks and valuations. Sign up today!View details of Magnite's funding rounds and investors
Magnite's founders and board of directors
Founder? Claim ProfileThe founders of Magnite is Rich Lin.
Here are the details of Magnite's key team members:
- Rich Lin: Co-Founder & CFO of Magnite.
- Michael Barrett: CEO of Magnite. Contact Info: 2 email addresses
View details of Magnite's Founder profiles and Board Members
Magnite's employee count trend
Magnite has 1,004 employees as of Aug 26. Here is Magnite's employee count trend over the years:
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Magnite's Competitors and alternates
Top competitors of Magnite include OpenX, PubMatic and Rembrand. Here is the list of Top 10 competitors of Magnite, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  OpenX 2007, Pasadena (United States), Series E | Provider of programmatic advertising technology and supply side exchange platforms | $85M | 74/100 | |
2nd |  Magnite 2011, Los Angeles (United States), Public | Platform offering SSP software | $45.7M | 72/100 | |
3rd | PubMatic 2006, Redwood City (United States), Public | Provider of a platform for digital advertising supply chain management | $31M | 70/100 | |
4th |  Rembrand 2022, Palo Alto (United States), Series B | Provider of AI-powered advertising solutions for in-content and social media | $68.5M | 68/100 | |
5th | Cross-device publisher side platform | $73M | 63/100 | ||
6th | Equativ - Fulfilling the promise of adtech | - | 62/100 | ||
7th |  tvScientific 2020, Pasadena (United States), Acquired | Buying and attribution platform for television advertising | $57.9M | 61/100 | |
8th |  Sovrn 2006, Boulder (United States), Acquired | Platform offering SSP solution | $99.9M | 57/100 | |
9th | YuMe 2004, Redwood City (United States), Acquired | Offers supply side and demand side platform | $84.7M | 51/100 | |
10th | Sonobi 2011, New York City (United States), Series B | Premium programmatic advertising technology company | $10.4M | 51/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Magnite's competitors? Click here to see the top ones
Magnite's Investments and acquisitions
Magnite has not made any investments yet. Magnite has made 6 acquisitions.Here is the list of latest three $acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Sep 09, 2025 | Acquisition | 2024 | Santa Monica (United States) | |
Jul 01, 2021 | Acquisition | 2015 | New York City (United States) | |
Feb 05, 2021 | Acquisition | 2007 | Broomfield (United States) |
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Reports related to Magnite
Here is the latest report on Magnite's sector:
News related to Magnite
Filter this listMedia has covered Magnite for a total of 32 events in the last 1 year, 18 of them have been about company updates and 10 about partnerships.
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Magnite and ITN Expand Partnership for Agentic AI in Local Linear TVGlobeNewswire•Sep 10, 2026•Magnite, Itn tv, HP
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Magnite Non-GAAP EPS of $0.26 in-line, revenue of $192.82M beats by $12.12M (NASDAQ:MGNI)Seeking Alpha•Aug 05, 2026•Magnite
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What Does a Magnite Insider's Sale of Over 19,000 Company Shares Mean for Investors?The Motley Fool•Jun 22, 2026•Magnite
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Magnite and Viasat Aviation Partner to Bring Programmatic Advertising to In-Flight ScreensGlobeNewswire•Jun 17, 2026•ViaSat, Magnite
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Blue Grotto Capital LLC Raises Stock Holdings in Magnite, Inc. $MGNIThelincolnianonline•Jun 16, 2026•Blue Grotto Capital, Magnite
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