When was Equativ founded?

Equativ was founded in 2001 and raised its 1st funding round 22 years after it was founded.

Where is Equativ located?

Equativ is headquartered in Paris, France.

How many employees does Equativ have?

As of Jun 30, 2026, the latest employee count at Equativ is 717.

Is Equativ a funded company?

Equativ is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Feb 27, 2023.

When was the latest funding round of Equativ?

Equativ's latest funding was a $***** Seed round on Apr 2024, with participation from 1 investor. Its primary sector is AdTech. In France, the AdTech sector has seen $21.5M in funding in 2026 to date.

Where does Equativ rank among its competitors?

Equativ ranks 7th amongst 135 active competitors, of which 11 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Rembrand, which secured $37.5M in Nov, 2025.

Who are the top competitors of Equativ?

Equativ's top competitors include OpenX, Magnite and PubMatic. Among them, Rembrand secured the most recent funding round in November, 2025.

Equativ - 2026 Company Profile, Team, Funding & Competitors

Company Details

Smart, DynAdmic, and LiquidM are now one unified company. We work as one company under the Equativ brand.

Website: www.equativ.com/
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Key Metrics

Founded Year

2001

Location

Paris, France

Stage

Acquired

Latest Funding Round

Seed, Apr 2024, $*****

Investors

Bridgepoint Group & 3 more

Ranked

7^th among 135 active competitors

Employee Count

717 as on Jun 30, 2026

Investment & Acquisitions

Kamino Retail & 2 more

Similar Companies

OpenX & 162 more

Exit Details

Acquired by Capital Croissance (Jan 28, 2021)

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Equativ got acquired by Capital Croissance on Jan 28, 2021.

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Equativ has raised funding over 2 rounds. Its first funding round was on Feb 27, 2023. Its latest funding round was a Seed round on Apr 2024 for $*****. 1 investor participated in its latest round. Equativ has 4 institutional investors.

Here is the list of recent funding rounds of Equativ:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 2024	9416862	Seed	3449218	3812296	7994098	2021177
Feb 27, 2023	4433030	PE	8507914	4851840	Bridgepoint Group	8875105

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Equativ's employee count trend

Equativ has 717 employees as of Jun 26. Here is Equativ's employee count trend over the years:

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Top competitors of Equativ include OpenX, Magnite and PubMatic. Here is the list of Top 10 competitors of Equativ, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	OpenX 2007, Pasadena (United States), Series E	Provider of a supply-side platform for programmatic advertising and media	$85M	Sapphire Ventures, Accel & 29 others	73/100
2nd	Magnite 2011, Los Angeles (United States), Public	Platform offering SSP software	$45.7M	Sapphire Ventures, Advantas Capital Ventures ... & 2 others	72/100
3rd	PubMatic 2006, Redwood City (United States), Public	Provider of a platform for digital advertising supply chain management	$31M	Helion Venture Partners, Nexus Venture Partners ... & 6 others	70/100
4th	Sovrn 2006, Boulder (United States), Acquired	Platform offering SSP solution	$99.9M	Foundry, Boulder Ventures & 15 others	69/100
5th	Rembrand 2022, Palo Alto (United States), Series B	Provider of AI-powered advertising solutions for in-content and social media	$68.5M	Greycroft, Superset & 8 others	68/100
6th	Brightcom 1999, Herzliya (Israel), Series D	Cross-device publisher side platform	$73M	ICICI Bank, Oak Investment Partners & 2 others	63/100
7th	Equativ 2001, Paris (France), Acquired	Equativ - Fulfilling the promise of adtech	-	Bridgepoint Group, Bridgepoint Capital & 2 others	57/100
8th	YuMe 2004, Redwood City (United States), Acquired	Offers supply side and demand side platform	$84.7M	Accel, Khosla Ventures & 11 others	51/100
9th	Unruly 2006, London (United Kingdom), Acquired	Programmatic video supply-side platform	$25M	Endeit Capital, Amadeus Capital & 3 others	49/100
10th	Adtelligent 2008, New York City (United States), Funding Raised	Supply side advertising technology company	-	Startupmoldova	48/100

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Equativ has made 1 investment in Nowtilus and acquired Kamino Retail and Sharethrough.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 26, 2024	Acquisition	Kamino Retail	2023	Chauconin Neufmontiers (France)
Jun 13, 2024	Acquisition	Sharethrough	2008	Montreal (Canada)
Jul 07, 2022	Investments	Nowtilus	2002	Halle (Germany)