When was Mellowdrama founded?

Mellowdrama was founded in 2010.

Where is Mellowdrama located?

Mellowdrama is headquartered in Delhi, India.

Is Mellowdrama a funded company?

Mellowdrama is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Mellowdrama rank among its competitors?

Mellowdrama ranks 651st amongst 1644 active competitors, of which 56 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MyDesignation, which secured $4.41M in Feb, 2026.

Who are the top competitors of Mellowdrama?

Mellowdrama's top competitors include Bewakoof, NEWME and FS Life. Among them, MyDesignation secured the most recent funding round in February, 2026.

Mellowdrama - 2026 Company Profile, Team & Competitors

Company Details

Internet-first brand offering multi-category fashion apparel. The product catalog includes dresses, jackets, bottoms, tops, sweatshirts, shirts, jumpsuits, etc. The company also offers apparel based on celebrity and influencers designs.

Website: mellowdrama.co.in
Social
Email ID: *****@mellowdrama.co.in
Phone Number: +91 **********

Key Metrics

Founded Year

2010

Location

Delhi, India

Stage

Funding Raised

Ranked

651^st among 1644 active competitors

Similar Companies

Reformation & 3027 more

View Mellowdrama's full profile

Mellowdrama is a funded company.

The founders of Mellowdrama is Aaina Mahajan.

Here are the details of Mellowdrama's key team members:

Aaina Mahajan: Founder of Mellowdrama.

View details of Mellowdrama's Founder profiles and Board Members

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Top competitors of Mellowdrama include Bewakoof, NEWME and FS Life. Here is the list of Top 10 competitors of Mellowdrama, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bewakoof 2011, Mumbai (India), Acquired	Online retailer of fashion apparel and accessories for men and women	$39.5M	Aarti Industries, Investcorp & 58 others	77/100
2nd	NEWME 2022, Bengaluru (India), Series B	Internet First brand of current-trend women's apparel, accessories, and coordinated outfit sets	$35.6M	Fireside Ventures, Accel & 23 others	72/100
3rd	FS Life 2015, Gurugram (India), Series B	Provider of multi-category fashion products	$15.3M	Fireside Ventures, Trifecta Capital & 49 others	67/100
4th	Nobero 2014, Hyderabad (India), Acquired	Retailer of fashion apparel and athleisure clothing for men and women	$300K	-	64/100
5th	Styched 2019, Bengaluru (India), Seed	Internet-first brand offering multi-category fashion products for men and women	$925K	Orbit Ventures, Agile Angel & 73 others	61/100
6th	Go Colors 2010, Chennai (India), Public	Internet first brand of multi category casual wear for women	$27.9M	ICICI Venture, Peak XV Partners & 4 others	61/100
7th	Theater 2021, Chandigarh (India), Seed	Internet first brand offering multi-category fashion products for men and women	$1.5M	Prath Ventures, Stride Ventures	58/100
8th	MyDesignation 2017, Thiruvananthapuram (India), Series A	Online retailer of fashion apparels including shirts, tees, hoodies, and pants	$5.66M	RPSG Capital Ventures, Multiply Ventures & 4 others	58/100
9th	French Connection 1972, London (United Kingdom), Acquired	Internet first brand offering apparel wear for women and men	-	Frasers Group, Sports Direct & 2 others	57/100
10th	OUTZIDR 2024, Bengaluru (India), Seed	Online brand offering western wear for women	$6.67M	Alteria Capital, Stellaris & 12 others	56/100
651st	Mellowdrama 2010, Delhi (India), Funding Raised	Internet-first brand offering multi-category fashion apparel	-	-	23/100