When was Metabrite founded?

Metabrite was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Metabrite located?

Metabrite is headquartered in Seattle, United States.

Who is the current CEO of Metabrite?

Court Lorenzini of Metabrite. They are also angel investors in 4 startups, including DocuSign.

How many employees does Metabrite have?

As of Jul 01, 2024, the latest employee count at Metabrite is 11 - 50.

Is Metabrite a funded company?

Metabrite is a funded company, having raised a total of $24.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 31, 2013.

When was the latest funding round of Metabrite?

Metabrite's latest funding was a $***** Series A round on Oct 02, 2017, with participation from 0 investor. Its primary sector is Data as a Service. In United States, the Data as a Service sector has seen $143M in funding in 2026 to date.

Where does Metabrite rank among its competitors?

Metabrite ranks 12th amongst 31 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Huq, which secured $5.24M in Jul, 2023.

Who are the top competitors of Metabrite?

Metabrite's top competitors include Circana, GWI and CivicScience. Among them, Huq secured the most recent funding round in July, 2023.

Metabrite - 2026 Company Profile, Team, Funding & Competitors

Company Details

Metabrite (Prev. Cookbrite) is a consumer behavior insights company for the CPG industry. Founded by ex-DocuSign founder Court Lorenzini. Started off as Cookbrite - an app for meal planning, shopping lists and recipes. The company then expanded to tracking purchase, consumption and restock behavior of consumers across CPG. Pulls data from pictures of paper shopping receipts. Customers include manufacturers, end consumers as well as app developers.

Website: metabrite.com
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Key Metrics

Founded Year

2011

Location

Seattle, United States

Stage

Deadpooled

Total Funding

$24.8M in 5 rounds

Latest Funding Round

Series A, Oct 02, 2017, $*****

Investors

Acorn Ventures & 5 more

Ranked

12^th among 31 active competitors

Employee Count

11 - 50 as on Jul 01, 2024

Similar Companies

Circana & 44 more

View Metabrite's full profile

Metabrite has raised a total funding of $24.8M over 5 rounds. Its first funding round was on Oct 31, 2013. Metabrite has 6 institutional investors.

Here is the list of recent funding rounds of Metabrite:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 02, 2017	5252754	Series A	5894586	8485653	4465752	3046796
Jun 26, 2017	6054165	Series A	2857144	9560767	7637779	6627323
Feb 07, 2017	6830484	Series A	6866980	6160338	Acorn Ventures	3548710

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View details of Metabrite's funding rounds and investors

The founders of Metabrite is Court Lorenzini.

Here are the details of Metabrite's key team members:

Court Lorenzini: Founder & CEO of Metabrite and founder of 1 other company. They are also an angel investor in 4 startups.

View details of Metabrite's Founder profiles and Board Members

Metabrite's employee count trend

Metabrite has 11 - 50 employees as of Jul 24. Here is Metabrite's employee count trend over the years:

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Top competitors of Metabrite include Circana, GWI and CivicScience. Here is the list of Top 10 competitors of Metabrite, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Circana 1979, Chicago (United States), Funding Raised	Customer analytics solutions for brands and retailers	-	Hellman & Friedman, Vestar Capital Partners ... & 2 others	59/100
2nd	GWI 2009, London (United Kingdom), Series B	Cloud based platform offering software for generating consumer insights	$220M	Stripes, Permira & 4 others	56/100
3rd	CivicScience 2007, Pittsburgh (United States), Seed	Public opinion polling and data analysis	$21.4M	The NPD Group, Cox Media Group & 8 others	54/100
4th	Youplus 2014, New York City (United States), Seed	Customer behavioral insights provider	$150K	500 Global, Smart Start Fund & 5 others	53/100
5th	Fraym 2015, Arlington (United States), Series B	Online AI and Satellite-based image processing platforms for multiple industries	$22.4M	Capital Innovators, Shell Foundation & 2 others	49/100
6th	Environics Analytics 2009, Toronto (Canada), Funding Raised	Canadian consumer's data and insights	-	Eventi Capital Partners	48/100
7th	Second Measure 2015, San Mateo (United States), Acquired	Transaction data analytics for investment research and understanding consumer trends	$25.4M	Goldman Sachs, Y Combinator & 10 others	48/100
8th	Hitwise 1997, New York City (United States), Acquired	Online platform for data collection & consumer behavior analytics	$14.2M	Insight Partners, Allen & Buckeridge & 1 others	43/100
9th	MetrixLab 1999, Rotterdam (Netherlands), Acquired	Consumer insights and Marketing analytics Provider	-	W Capital Partners, Endeit Capital & 3 others	42/100
10th	Huq 2014, London (United Kingdom), Series A	Consumer behaviour intelligence solutions	$8.57M	24 Haymarket, ACF Investors & 33 others	41/100
12th	Metabrite 2011, Seattle (United States), Deadpooled	Consumer behavioral insights for CPG	$24.8M	Tappan Hill Ventures, Acorn Ventures & 4 others	39/100