Where is MetrixLab located?

MetrixLab is headquartered in Rotterdam, Netherlands. It is registered at Chatham, New Jersey.

Who is the current CEO of MetrixLab?

Jan Willem Gerritsen and Frederic-Charles Petit s of MetrixLab.

How many employees does MetrixLab have?

As of Sep 30, 2026, the latest employee count at MetrixLab is 626.

Where does MetrixLab rank among its competitors?

MetrixLab ranks 98th amongst 1573 active competitors, of which 222 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Marketing Evolution, which secured $13.9M in Nov, 2025.

Who are the top competitors of MetrixLab?

MetrixLab's top competitors include data.ai, Foursquare and InMarket. Among them, Marketing Evolution secured the most recent funding round in November, 2025.

MetrixLab - 2026 Company Profile, Team, Funding & Competitors

MetrixLab is an acquired company based in Rotterdam (Netherlands), founded in 1999 by Han de Groot, Maikel Willems and Jan Willem Gerritsen. It operates as a Consumer insights and Marketing analytics Provider. The company has 1573 active competitors, including 222 funded and 132 that have exited. Its top competitors include companies like data.ai, Foursquare and InMarket.

Company Details

Provides data and analytics for studying consumer behavior for better customer engagement and customer value. Collects data through surveys, social media, mobile, public sources and GPS. Offers Global audience platform for feedback from consumer panels, browser agnostic survey platform, specialized mobile survey platform and geography based data gathering. Also provides for social media analytics and an API that can be integrated to the existing CRM.

Website: metrixlab.com
Social
Registered Address: Chatham, New Jersey

Key Metrics

Founded Year

1999

Location

Rotterdam, Netherlands

Stage

Acquired

Investors

Endeit Capital & 4 more

Ranked

98^th among 1573 active competitors

Employee Count

626 as on Sep 30, 2026

Investment & Acquisitions

Oxyme & 3 more

Similar Companies

data.ai & 661 more

Exit Details

Acquired by Toluna (May 15, 2023)

View MetrixLab's full profile

MetrixLab is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
METRIXLAB CIN: 454421565 , United States, Active	Dec 31, 1999	-	289 (As on Dec 31, 2024)	-

MetrixLab got acquired by Toluna on May 15, 2023.

Click here to take a look at MetrixLab's acquisition in detail

MetrixLab has not raised any funding rounds yet. MetrixLab has 5 institutional investors.

View details of MetrixLab's funding rounds and investors

The founders of MetrixLab are Han de Groot, Maikel Willems and Jan Willem Gerritsen. Frederic-Charles Petit is the CEO of MetrixLab.

Here are the details of MetrixLab's key team members:

Han de Groot: Former Co-Founder of MetrixLab and founder of 1 other company.
Maikel Willems: Former Co-Founder of MetrixLab.
Jan Willem Gerritsen: Co-founder and CEO of MetrixLab.
Frederic-Charles Petit: Founder & CEO of MetrixLab and founder of 1 other company.

View details of MetrixLab's Founder profiles and Board Members

MetrixLab's employee count trend

MetrixLab has 626 employees as of Sep 26. Here is MetrixLab's employee count trend over the years:

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Top competitors of MetrixLab include data.ai, Foursquare and InMarket. Here is the list of Top 10 competitors of MetrixLab, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	82/100
2nd	Foursquare 2009, New York City (United States), Acquired	Provider of geospatial data and location intelligence software development tools	$448M	Union Square Ventures, Andreessen Horowitz ... & 23 others	71/100
3rd	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	69/100
4th	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	68/100
5th	Hypersonix 2018, San Francisco (United States), Series B	Provider AI-powered analytics platform for consumer commerce	$50M	B Capital, Intel Capital & 8 others	66/100
6th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 19 others	64/100
7th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	64/100
8th	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	TA Associates, OpenView & 2 others	64/100
9th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Energy Impact Partners & 2 others	63/100
10th	Voyantis 2020, San Francisco (United States), Series A	Artificial intelligence based platform for predictive analytics	$60M	Target Global, Operator Partners & 14 others	63/100
98th	MetrixLab 1999, Rotterdam (Netherlands), Acquired	Consumer insights and Marketing analytics Provider	-	Endeit Capital, Solid Capital Partners & 3 others	45/100

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MetrixLab has not made any investments yet. MetrixLab has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 11, 2014	Acquisition	Oxyme	2007	Amsterdam (Netherlands)
Jul 09, 2012	Acquisition	MarketTools	1997	San Francisco (United States)
Dec 14, 2011	Acquisition	MarketTools	1997	San Francisco (United States)