When was GWI founded?

GWI was founded in 2009 and raised its 1st funding round 9 years after it was founded.

Where is GWI located?

GWI is headquartered in London, United Kingdom.

How many employees does GWI have?

As of Aug 31, 2026, the latest employee count at GWI is 739.

Is GWI a funded company?

GWI is a funded company, having raised a total of $220M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jul 25, 2018.

How much is GWI worth?

The latest valuation of GWI is $***** as of Feb 01, 2022.

When was the latest funding round of GWI?

GWI's latest funding was a $***** Series B round on Feb 01, 2022, with participation from 1 investor. Its primary sector is Data as a Service. In United Kingdom, the Data as a Service sector has seen $317M in funding in 2026 to date.

Where does GWI rank among its competitors?

GWI ranks 36th amongst 1233 active competitors, of which 182 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Tavily, which secured $20M in Aug, 2025.

Who are the top competitors of GWI?

GWI's top competitors include User Testing, Qualtrics and Ai Palette. Among them, Tavily secured the most recent funding round in August, 2025.

GWI - 2026 Company Profile, Team, Funding, Competitors & Financials

GWI is a series B company based in London (United Kingdom), founded in 2009 by Emily Jepson. It operates as a Cloud based platform offering software for generating consumer insights. GWI has raised $220M in funding from Permira and Stripes, with a current valuation of $*****. The company has 1233 active competitors, including 182 funded and 77 that have exited. Its top competitors include companies like User Testing, Qualtrics and Ai Palette.

Company Details

Cloud based platform offering software for generating consumer insights. It provides a market research platform that offers audience insights tools to assists in the process of analytics that will help users to understand what consumers want and how to target them. It also provides features digital insight data from countries all around the world that assists users to generate ideas and measure impact.

Website: www.gwi.com/
Social
Email ID: *****@gwi.com
Phone Number: +44 **********

Key Metrics

Founded Year

2009

Location

London, United Kingdom

Stage

Series B

Total Funding

$220M in 2 rounds

Latest Funding Round

Series B, Feb 01, 2022, $*****

Post Money Valuation

$***** as on Feb 01, 2022

Investors

Permira & 5 more

Ranked

36^th among 1233 active competitors

Employee Count

739 as on Aug 31, 2026

Similar Companies

Ai Palette & 1028 more

View GWI's full profile

GWI is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TRENDSTREAM LIMITED CIN: 6761659 , Germany, Active	Nov 30, 2008	-	171 (As on Mar 31, 2021)
GLOBALWEBINDEX HOLDINGS LIMITED CIN: 10290233 , United Kingdom, Active	Jul 20, 2016	£10M - £50M (As on Dec 31, 2018)	215 (As on Dec 31, 2019)

GWI has raised a total funding of $220M over 2 rounds. Its first funding round was on Jul 25, 2018. Its latest funding round was a Series B round on Feb 01, 2022 for $*****. 1 investor participated in its latest round. GWI has 6 institutional investors.

Here is the list of recent funding rounds of GWI:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 01, 2022	8928454	Series B	5652501	5291024	7744279	6610690
Jul 25, 2018	3472420	Series A	1460573	1109496	Stripes	Flatiron Health & 3 more

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View details of GWI's funding rounds and investors

The founders of GWI is Emily Jepson.

Here are the details of GWI's key team members:

Emily Jepson: Co-Founder & CFO of GWI.
Contact Info: 1 email address

GWI's Board of Directors

GWI's board has 10 active members. John Gabbert, Ronak Akhil Shah, Alex Melamud, James Franks, Thomas Phillip Guinand, Thomas Charles Smith, Carolyn Noel Everson, James Franks, Ronak Shah and John Gabbert are independent board members.

Here is the list of GWI's board of directors:

Name	Type	Representing	Status	Duration
John Gabbert	Independent board member	-	Current	1y 10m
pxwfbiu	Independent board member	-	Current	2y 8m
etuwrtp	Independent board member	-	Current	9y 7m
zkdqant	Independent board member	-	Current	7y 5m
pmjzwfw	Independent board member	-	Current	3y 9m
hu{{xza	Independent board member	-	Current	3y 4m
tqcaieo	Independent board member	-	Current	4y 3m
{ubzkey	Independent board member	-	Current	4y 5m
okextcz	Independent board member	-	Current	6y 2m
utwbaba	Independent board member	-	Current	5y 7m

View details of GWI's Founder profiles and Board Members

GWI's employee count trend

GWI has 739 employees as of Aug 26. Here is GWI's employee count trend over the years:

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Top competitors of GWI include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of GWI, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 11 others	78/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	69/100
5th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	69/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
7th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
8th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
9th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
10th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100
36th	GWI 2009, London (United Kingdom), Series B	Cloud based platform offering software for generating consumer insights	$220M	Permira, Flatiron Health & 4 others	56/100