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Metamarkets - About the company

Metamarkets is an acquired company based in San Francisco (United States), founded in 2010 by Michael Driscoll. It operates as an Interactive analytics platform providing real-time insights for programmatic advertising. Metamarkets has raised $43.5M in funding from investors like IA Ventures, Village Ventures and Khosla Ventures. The company has 288 active competitors, including 44 funded and 46 that have exited. Its top competitors include companies like data.ai, Singular and Comscore.

Company Details

Interactive analytics platform providing real-time insights for programmatic advertising. It empowers marketers with data navigation and visualization tools for in-depth analysis. The platform offers easy access and ad-hoc analysis, enabling users to understand why events occur in their marketplace. It provides solutions for marketplace monitoring, inventory discovery, and bid monitoring, fostering transparency and driving revenue. The platform helps programmatic marketplaces and buyers transform data into actionable insights. It offers real-time views of transactions and bid activity, improving campaign performance. This is a Software as a Service (SaaS) platform.
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Key Metrics
Founded Year
2010
Location
San Francisco, United States
Stage
Acquired
Total Funding
$43.5M in 6 rounds
Investors
Ranked
Employee Count
1 as on Sep 30, 2026
Similar Companies
Exit Details
Acquired by Snapchat (Nov 03, 2017)

Metamarkets's acquisition details

Metamarkets got acquired by Snapchat on Nov 03, 2017.
Click here to take a look at Metamarkets's acquisition in detail
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Metamarkets's funding and investors

Metamarkets has raised a total funding of $43.5M over 6 rounds. Its first funding round was on Jun 01, 2010. Its latest funding round was a Venture Debt round on Oct 18, 2016 for $*****. 2 investors participated in its latest round. Metamarkets has 15 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Metamarkets:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 18, 2016
2970884
Venture Debt
3109719
1603161
2955961
1826352
Feb 24, 2015
7679353
Series C
6996933
8222119
1851715
Dec 19, 2013
2409738
Series B
4101021
4800774
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Metamarkets' founders and board of directors

Founder? Claim Profile
The founders of Metamarkets is Michael Driscoll.
Here are the details of Metamarkets' key team members:

Metamarkets' employee count trend

Metamarkets has 1 employees as of Sep 26. Here is Metamarkets's employee count trend over the years:
Employee count trend for Metamarkets
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Metamarkets's Competitors and alternates

Top competitors of Metamarkets include data.ai, Singular and Comscore. Here is the list of Top 10 competitors of Metamarkets, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for data.ai
data.ai
2010, San Francisco (United States), Acquired
AI based market data analysis for generating consumer insights
$157M
82/100
2nd
Logo for Singular
Singular
2014, Tel Aviv (Israel), Series B
Marketing analytics and attribution platform
$50M
71/100
3rd
Logo for Comscore
Comscore
1976, Reston (United States), Public
Provider of cross-platform audience and advertising measurement and analytics services
$87M
69/100
4th
Logo for EDO
EDO
2014, Los Angeles (United States), Series B
Platform offering campaign analytics software
$92.4M
66/100
5th
Logo for Flurry
Flurry
2005, San Francisco (United States), Acquired
Mobile app analytics platform empowering app growth through data-driven insights
$63M
64/100
6th
Logo for TapClicks
TapClicks
2011, San Jose (United States), Series A
Provider of marketing operations platform with reporting, analytics, and workflow tools
$23.5M
61/100
7th
Logo for IGAWorks
IGAWorks
2006, Seoul (South Korea), Series C
Demad side advertising platform
$10.9M
61/100
8th
Logo for MediaRadar
MediaRadar
2006, New York City (United States), Series C
Advertising intelligence platform empowering brands, agencies, publishers, and platforms
$6.7M
60/100
9th
Logo for Happydemics
Happydemics
2013, Paris (France), Series B
Feedback collection tool for businesses
$29.4M
57/100
10th
Logo for Sounder
Sounder
2019, New York City (United States), Acquired
AI based audio intelligence platform
$12.2M
55/100
26th
Logo for Metamarkets
Metamarkets
2010, San Francisco (United States), Acquired
Interactive analytics platform providing real-time insights for programmatic advertising
$43.5M
46/100
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Metamarkets's Investments and acquisitions

Metamarkets has made no investments or acquisitions yet.

Reports related to Metamarkets

Here is the latest report on Metamarkets's sector:

News related to Metamarkets

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•
Metamarkets Raises $15MMassinvestor•Apr 26, 2012•Metamarkets, IA Ventures, True Ventures, Khosla Ventures
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