Metamarkets - About the company
Metamarkets is an acquired company based in San Francisco (United States), founded in 2010 by Michael Driscoll. It operates as an Interactive analytics platform providing real-time insights for programmatic advertising. Metamarkets has raised $43.5M in funding from investors like IA Ventures, Village Ventures and Khosla Ventures. The company has 288 active competitors, including 44 funded and 46 that have exited. Its top competitors include companies like data.ai, Singular and Comscore.
Company Details
Interactive analytics platform providing real-time insights for programmatic advertising. It empowers marketers with data navigation and visualization tools for in-depth analysis. The platform offers easy access and ad-hoc analysis, enabling users to understand why events occur in their marketplace. It provides solutions for marketplace monitoring, inventory discovery, and bid monitoring, fostering transparency and driving revenue. The platform helps programmatic marketplaces and buyers transform data into actionable insights. It offers real-time views of transactions and bid activity, improving campaign performance. This is a Software as a Service (SaaS) platform.
- Website
- metamarkets.com
Key Metrics
Founded Year
2010
Location
San Francisco, United States
Stage
Acquired
Total Funding
$43.5M in 6 rounds
Latest Funding Round
Investors
Ranked
26th among 288 active competitors
Employee Count
1 as on Sep 30, 2026
Exit Details
Acquired by Snapchat (Nov 03, 2017)
Legal entities associated with Metamarkets
Metamarkets is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
METAMARKETS GROUP, INC. CIN: 722335215 , United States, Active | Dec 31, 1999 | - | 38 (As on Dec 31, 2016) | - |
Metamarkets's acquisition details
Metamarkets got acquired by Snapchat on Nov 03, 2017.
Click here to take a look at Metamarkets's acquisition in detail
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Metamarkets's funding and investors
Metamarkets has raised a total funding of $43.5M over 6 rounds. Its first funding round was on Jun 01, 2010. Its latest funding round was a Venture Debt round on Oct 18, 2016 for $*****. 2 investors participated in its latest round. Metamarkets has 15 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Metamarkets:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 18, 2016 | 2970884 | Venture Debt | 3109719 | 1603161 | 2955961 | 1826352 |
Feb 24, 2015 | 7679353 | Series C | 6996933 | 8222119 | 1851715 | |
Dec 19, 2013 | 2409738 | Series B | 4101021 | 4800774 |
View details of Metamarkets's funding rounds and investors
Metamarkets' founders and board of directors
Founder? Claim ProfileThe founders of Metamarkets is Michael Driscoll.
Here are the details of Metamarkets' key team members:
- Michael Driscoll: Co-founder of Metamarkets. They are also an angel investor in 1 startup.Contact Info: 1 phone number
View details of Metamarkets's Founder profiles and Board Members
Metamarkets' employee count trend
Metamarkets has 1 employees as of Sep 26. Here is Metamarkets's employee count trend over the years:
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Metamarkets's Competitors and alternates
Top competitors of Metamarkets include data.ai, Singular and Comscore. Here is the list of Top 10 competitors of Metamarkets, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 82/100 | |
2nd | Marketing analytics and attribution platform | $50M | 71/100 | ||
3rd | Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 69/100 | |
4th | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
5th | Flurry 2005, San Francisco (United States), Acquired | Mobile app analytics platform empowering app growth through data-driven insights | $63M | 64/100 | |
6th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 61/100 | |
7th | IGAWorks 2006, Seoul (South Korea), Series C | Demad side advertising platform | $10.9M | 61/100 | |
8th | MediaRadar 2006, New York City (United States), Series C | Advertising intelligence platform empowering brands, agencies, publishers, and platforms | $6.7M | 60/100 | |
9th | Happydemics 2013, Paris (France), Series B | Feedback collection tool for businesses | $29.4M | 57/100 | |
10th | Sounder 2019, New York City (United States), Acquired | AI based audio intelligence platform | $12.2M | 55/100 | |
26th | Metamarkets 2010, San Francisco (United States), Acquired | Interactive analytics platform providing real-time insights for programmatic advertising | $43.5M | 46/100 |
Looking for more details on Metamarkets's competitors? Click here to see the top ones
Metamarkets's Investments and acquisitions
Metamarkets has made no investments or acquisitions yet.
Reports related to Metamarkets
Here is the latest report on Metamarkets's sector:
News related to Metamarkets
•
Snap has acquired Metamarkets for less than $100M to step up its ad tech playTechCrunch+•Nov 03, 2017•Metamarkets, Snapchat
•
Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic AnalyticsPR Newswire•Feb 23, 2017•Metamarkets, Rubicon Project
•
MoPub Founder Jim Payne Joins Board Of Ad Analytics Company MetamarketsTechCrunch+•Mar 31, 2015•Metamarkets
•
Advertising-analytics startup Metamarkets picks up $15M | VentureBeatVentureBeat•Feb 24, 2015•Metamarkets, Village Ventures, Khosla Ventures, DCVC and 4 others
•
Online marketing shop MetaMarkets takes another $5M | VentureBeatVentureBeat•Dec 20, 2013•Metamarkets, IA Ventures, Bessemer Venture Partners, Khosla Ventures
•
Daily Research News Online no. 15386 - Metamarkets Raises $15m for 'Science-as-a-Service'MrWeb•Apr 27, 2012•Metamarkets, IA Ventures, True Ventures, Khosla Ventures
•
MetaMarkets crunches your big numbers, raises $15M | VentureBeatVentureBeat•Apr 26, 2012•Metamarkets, IA Ventures, True Ventures, Khosla Ventures
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Metamarkets Raises $15MMassinvestor•Apr 26, 2012•Metamarkets, IA Ventures, True Ventures, Khosla Ventures
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Metamarkets Closes $15M Funding |FinSMEsFinSMEs•Apr 26, 2012•Metamarkets, IA Ventures, True Ventures, Khosla Ventures
•
Metamarkets Raises $6M to Boost Ad Big Data Analytics - SiliconANGLESiliconAngle•Jun 01, 2011•Metamarkets, IA Ventures, Village Ventures, True Ventures
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