When was mFilterIt founded?

mFilterIt was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is mFilterIt located?

mFilterIt is headquartered in Gurugram, India. It is registered at 1503, Devika Tower 6 Nehru Place, New Delhi, New Delhi, Delhi, India, 110019.

Who is the current CEO of mFilterIt?

Amit Relan of mFilterIt. They have also founded 1 company.

Which legal entities is mFilterIt associated with?

mFilterIt is associated with SIX DEE NETAD SOLUTIONS PRIVATE LIMITED.

How many employees does mFilterIt have?

As of Mar 31, 2026, mFilterIt has 202 employees, reflecting a 4% year-over-year decline in headcount.

Is mFilterIt a funded company?

mFilterIt is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jan 19, 2016.

When was the latest funding round of mFilterIt?

mFilterIt's latest funding was a $***** Seed round on Jan 19, 2016, with participation from 1 investor. Its primary sector is Cybersecurity. In India, the Cybersecurity sector has seen $136M in funding in 2026 to date.

What is the annual revenue of mFilterIt?

Annual revenue of mFilterIt is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does mFilterIt rank among its competitors?

mFilterIt ranks 15th amongst 183 active competitors, of which 23 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Vaudit, which secured $7.3M in Jul, 2025.

Who are the top competitors of mFilterIt?

mFilterIt's top competitors include DoubleVerify, CHEQ and Integral Ad Science. Among them, Vaudit secured the most recent funding round in July, 2025.

mFilterIt - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of digital advertising traffic validation and brand safety software. This technology monitors advertising campaigns to identify invalid traffic and bot activity across web and mobile applications. It provides tools for tracking ad placements to ensure content alignment with safety guidelines. The platform includes features for monitoring affiliate and influencer marketing performance to verify audience authenticity. Additionally, it offers digital commerce intelligence for tracking product availability and pricing trends on retail platforms. The software suite assists in managing creative content compliance and protecting digital assets from unauthorized use or security risks.

Website: www.mfilterit.com
Social
Email ID: *****@mfilterit.com
Phone Number: +91 **********
Registered Address: 1503, Devika Tower 6 Nehru Place, New Delhi, New Delhi, Delhi, India, 110019

Key Metrics

Founded Year

2015

Location

Gurugram, India

Stage

Seed

Latest Funding Round

Seed, Jan 19, 2016, $*****

Investors

6D Technologies & 3 more

Ranked

15^th among 183 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

202 as on Mar 31, 2026

Similar Companies

CHEQ & 196 more

View mFilterIt's full profile

mFilterIt is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SIX DEE NETAD SOLUTIONS PRIVATE LIMITED CIN: U74999DL2015PTC284920 , India, Active	Sep 07, 2015	₹50 - ₹100 Cr (As on Mar 31, 2025)	202 (As on Mar 31, 2026)

mFilterIt has raised funding over 1 round. Its latest funding round was a Seed round on Jan 19, 2016 for $*****. 1 investor participated in its latest round. mFilterIt has 1 institutional investor and 3 angel investors.

Here is the list of recent funding rounds of mFilterIt:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 19, 2016	3621817	Seed	7933310	5430303	3878317	8529525

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View details of mFilterIt's funding rounds and investors

The founders of mFilterIt are Amit Relan, Jatin Kapoor and Dhiraj Gupta. Amit Relan is the CEO of mFilterIt.

Here are the details of mFilterIt's key team members:

Amit Relan: Co-Founder & CEO of mFilterIt and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Jatin Kapoor: Founder & Shareholder of mFilterIt.
Dhiraj Gupta: CoFounder / CTO mFilterIt of mFilterIt. They serve on the board of 1 company.

mFilterIt's Board of Directors

mFilterIt's board has 7 active members. Amit Relan, Manish Arora and Dhiraj Gupta are part of team and Manish Chandra, Ashish Pratap Doshi, Ampreet Singh and Abhilash Sadanandan are independent board members.

Here is the list of mFilterIt's board of directors:

Name	Type	Representing	Status	Duration
svdcuvd	Team	-	Past	2y 3m
yqyiaj{	Team	-	Past	1y 6m
gsatlsw	Team	-	Past	7y 2m
Manish Chandra	Independent board member	-	Current	19y 0m
hlfnliz	Independent board member	-	Current	2y 4m
lbjggih	Independent board member	-	Past	8y 6m
ignld{p	Independent board member	-	Past	7y 4m

View details of mFilterIt's Founder profiles and Board Members

mFilterIt's employee count trend

mFilterIt has 202 employees as of Mar 26. The total employee count is 4.0% lower than what it was in Mar 25. Here is mFilterIt's employee count trend over the years:

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Top competitors of mFilterIt include DoubleVerify, CHEQ and Integral Ad Science. Here is the list of Top 10 competitors of mFilterIt, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	DoubleVerify 2008, New York City (United States), Acquired	Provider of media effectiveness platform utilising measurement data and dynamic optimisation	$396M	Tiger Global Management, JMI Management & 12 others	75/100
2nd	CHEQ 2016, Tel Aviv (Israel), Series C	Provider of go-to-market security, compliance, and fraud prevention solutions	$183M	Battery Ventures, Tiger Global Management ... & 5 others	69/100
3rd	Integral Ad Science 2009, New York City (United States), Acquired	AI powered ad fraud detection software	$80.8M	August Capital, Atlas Venture & 11 others	67/100
4th	Zefr 2009, Los Angeles (United States), Series B	Provider of AI-powered content classification and brand suitability solutions	$36.2M	MK Capital, IVP & 10 others	63/100
5th	Castle 2015, San Francisco (United States), Series A	Provider of infrastructure to detect and prevent bots, abuse, and fraud	$13.7M	First Round Capital, Index Ventures & 16 others	58/100
6th	Pixalate 2011, Santa Monica (United States), Series B	Provider of ad fraud protection and compliance analytics platform	$22.7M	Google Ventures, Palantir & 10 others	55/100
7th	SpiderAF 2011, Minato City (Japan), Series B	Provider of platform protecting marketing from fraud and security risks	$7.9M	Darwin Ventures, Mitsubishi UFJ Capital & 7 others	55/100
8th	Traffic Guard 2016, Perth (Australia), Series A	Platform offering ad fraud detection software	$6.5M	-	50/100
9th	Vaudit 2024, San Francisco (United States), Seed	Provider of AI-powered digital advertising audit and charge removal platform	$8.55M	Mucker, Plug and Play Tech Center & 3 others	47/100
10th	Confiant 2013, New York City (United States), Series A	Ad security and quality platform protecting against malicious online attacks	$4.1M	Rubicon Venture Capital, Seed4Soft & 2 others	45/100
15th	mFilterIt 2015, Gurugram (India), Seed	Provider of digital advertising traffic validation and brand safety software	-	6D Technologies & 3 others	45/100