When was MINISO founded?

MINISO was founded in 2013 and raised its 1st funding round 5 years after it was founded.

Where is MINISO located?

MINISO is headquartered in Guangzhou, China.

Who is the current CEO of MINISO?

Ye Guofu of MINISO. They are also an angel investors in 1 startup.

How many employees does MINISO have?

As of Jun 30, 2026, the latest employee count at MINISO is 1048.

Is MINISO a funded company?

MINISO is a funded company, having raised a total of $146M in its 1st and only funding round, a Series D round on Oct 01, 2018.

When was the latest funding round of MINISO?

MINISO's latest funding was a $146M Series D round on Oct 01, 2018, with participation from 2 investors.

What is the annual revenue of MINISO?

Annual revenue of MINISO is more than $1B as on Jun 30, 2025

Is MINISO a Retail Chains company?

The primary sector of MINISO is Retail Chains.

Where does MINISO rank among its competitors?

MINISO ranks 8th amongst 92 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Reliance Retail, which secured $250M in Sep, 2023.

Who are the top competitors of MINISO?

MINISO's top competitors include M&S, Next and Reliance Retail. Among them, Reliance Retail secured the most recent funding round in September, 2023.

MINISO - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that MINISO operate in

MINISO serves in the Retail market segments.The primary business model of MINISO is:

Retail > Retail Chains > ***** **** > ***** ******

Company Details

Chains providing general merchandise, including licensed character-themed products and household items. It offers a variety of items, including home goods, accessories, and products featuring collaborations with intellectual properties. The business operates multiple retail outlets. It also provides an online shopping platform.

Website: miniso.com
Social
Email ID: *****@miniso.com
Phone Number: +86 **********

Key Metrics

Founded Year

2013

Location

Guangzhou, China

Stage

Public

Total Funding

$146M in 1 round

Latest Funding Round

Series D, Oct 01, 2018, $146M

Investors

Tencent & 2 more

Ranked

8^th among 92 active competitors

Annual Revenue

$1B+ as on Jun 30, 2025

Employee Count

1,048 as on Jun 30, 2026

Investment & Acquisitions

Hangzhou Haozhi Technology & 1 more

Similar Companies

Five Below & 54 more

Exit Details

Public

View MINISO's full profile

MINISO is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MINISO CO.LTD CIN: 9896 , China, Active	Dec 31, 2012	$1B+ (As on Jun 30, 2025)	-	-
Miniso Life Style Private Limited CIN: U51909HR2017FTC069586 , India, Active	Jun 22, 2017	₹100 - ₹500 Cr (As on Mar 31, 2025)	82 (As on Aug 01, 2025)

MINISO got listed on Oct 15, 2020.

Click here to take a look at MINISO's IPO in detail

MINISO has raised a total funding of $146M over 1 round. Its latest funding round was a Series D round on Oct 01, 2018 for $146M. 2 investors participated in its latest round. MINISO has 3 institutional investors.

Here is the list of recent funding rounds of MINISO:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 01, 2018	$146M	Series D	-	-	Tencent, Hillhouse	-

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View details of MINISO's funding rounds and investors

The founders of MINISO is Ye Guofu.

Here are the details of MINISO's key team members:

Ye Guofu: Founder & CEO of MINISO and founder of 2 other companies, Miniso and MINISO. They are also an angel investor in 1 startup.

View details of MINISO's Founder profiles and Board Members

MINISO's employee count trend

MINISO has 1,048 employees as of Jun 26. Here is MINISO's employee count trend over the years:

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Top competitors of MINISO include M&S, Next and Reliance Retail. Here is the list of Top 10 competitors of MINISO, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	M&S 1884, London (United Kingdom), Public	Retail chain of clothing, home & luxury food products	-	Europa	73/100
2nd	Next 1982, Leicester (United Kingdom), Public	Online retailer of apparel, accessories, homeware, beauty, and furniture	-	Western Technology Investment, Bridgepoint Group ... & 1 others	69/100
3rd	Reliance Retail 2006, Mumbai (India), Late Stage	Retail chain offering diversified products	$7.41B	KKR, Silver Lake & 9 others	67/100
4th	Costco 1976, Seattle (United States), Public	Retail chain providing electronic products, household appliances, and other products	-	Alcor Fund, Benson Family Private Equity & 3 others	67/100
5th	Hudson's Bay Company 1670, Brampton (Canada), Acquired	Department store retailer	-	Rhone Group, GPI Capital & 2 others	64/100
6th	Future Retail 1987, Mumbai (India), Public	Retail chain for multi category consumer products	-	Amazon, Verlinvest & 2 others	63/100
7th	Future Group 1997, Mumbai (India), Series B	Retailer of electronics and consumer durables	$3.41B	Generali, Reliance Industries & 29 others	61/100
8th	MINISO 2013, Guangzhou (China), Public	Chains providing general merchandise, including licensed character-themed products and household items	$146M	Hongzhuo Capital, Hillhouse & 1 others	59/100
9th	Wumart 1994, Haidian (China), Late Stage	Provider of multi-format retail and wholesale operations	-	IDG Capital, Mubadala & 6 others	50/100
10th	Sasseur 1989, Shanghai (China), Late Stage	Operator of large-scale outlet mall chains	$100M	L Catterton, Warburg Pincus	49/100