MissMalini - About the company
MissMalini is an acquired company based in Mumbai (India), founded in 2008 by Shalini Agarwal, Nowshad Rizwanullah and Mike Melli. It operates as an Online platform publishing content focusing on lifestyle and entertainment. MissMalini has raised $4.16M in funding from investors like New Enterprise Associates, Orios Venture Partners and Antimatter Media, with last known valuation of $*****. The company has 332 active competitors, including 22 funded and 28 that have exited. Its top competitors include companies like Popsugar, POPxo and Refinery29.
Company Details
Online platform publishing content focusing on lifestyle and entertainment. Provides Bollywood news, gossip, fashion trends, and lifestyle entertainment news on a global scale. Also has a reality entertainment show that covers movie premieres, celebrity interviews, fashion weeks.
- Website
- missmalini.com
- Social
- Registered Address
- Flat No.7&8,3rd Flr.,CTS No.396/11,Amardeep Bldg., 17th North Avenue Rd., Nr. Gurudwara, Sa, ntacruz(W), Mumbai City, Mumbai, Maharashtra, India, 400054
Key Metrics
Founded Year
2008
Location
Mumbai, India
Stage
Acquired
Total Funding
$4.16M in 6 rounds
Latest Funding Round
Last Known Valuation
$***** as on Apr 11, 2025
Investors
Ranked
9th among 332 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2022
Employee Count
2 as on Jun 30, 2025
Exit Details
Acquired by CreativeFuel (Apr 11, 2025)
Legal entities associated with MissMalini
MissMalini is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MISSMALINI ENTERTAINMENT PRIVATE LIMITED CIN: U92100MH2011PTC213445 , India, Active | Feb 13, 2011 | 0 - ₹10 Cr (As on Mar 31, 2022) | 2 (As on Jun 30, 2025) |
MissMalini's acquisition details
MissMalini got acquired by CreativeFuel on Apr 11, 2025 at an acquisition amount of $*****.
Click here to take a look at MissMalini's acquisition in detail
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MissMalini's funding and investors
MissMalini has raised a total funding of $4.16M over 6 rounds. Its first funding round was on Mar 30, 2012. Its latest funding round was a Seed round on Oct 06, 2021 for $*****. 1 investor participated in its latest round. MissMalini has 8 institutional investors and 15 angel investors.
Here is the list of recent funding rounds of MissMalini:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 06, 2021 | 7049426 | Seed | 2714270 | 7603533 | 6377726 | 8202557 |
May 10, 2021 | 4112940 | Seed | 2739743 | 3359985 | 6994459 | 6340478 |
May 22, 2020 | 7535679 | Seed | 6756892 | 5918346 |
Access funding benchmarks and valuations. Sign up today!View details of MissMalini's funding rounds and investors
MissMalini's founders and board of directors
Founder? Claim ProfileHere are the details of MissMalini's key team members:
- Shalini Agarwal: Co-Founder of MissMalini. They are also an angel investor in 1 startup.
- Nowshad Rizwanullah: Co-Founder & CEO of MissMalini and founder of 2 other companies, The Good Glamm Group and Elmseed. They serve on the board of 1 company.
- Mike Melli: Co-Founder of MissMalini and founder of 1 other company. They serve on the board of 1 company.
MissMalini's Board of Directors
MissMalini's board has 3 active members. Nowshad Rizwanullah, Mike Melli and Malini Agarwal are part of team.Here is the list of MissMalini's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 15y 5m | |
Team | - | Current | 8y 4m | |
Team | - | Current | 15y 5m | |
aocwupb | Investor | - | Past | 9y 7m |
View details of MissMalini's Founder profiles and Board Members
MissMalini's employee count trend
MissMalini has 2 employees as of Jun 25. The total employee count is 87.0% lower than what it was in Jun 24. Here is MissMalini's employee count trend over the years:
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MissMalini's Competitors and alternates
Top competitors of MissMalini include Popsugar, POPxo and Refinery29. Here is the list of Top 10 competitors of MissMalini, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Popsugar 2006, San Francisco (United States), Acquired | A women focused lifestyle brand | $46M | 77/100 | |
2nd | Provides content platform for lifestyle/fashion, beauty, and health topics | $11.8M | 67/100 | ||
3rd | Refinery29 2004, New York City (United States), Acquired | Digital media company focused on womens fashion and lifestyle | $137M | 57/100 | |
4th | Bustle 2013, New York City (United States), Series D | An online media publication with a focus on women | $50.5M | 52/100 | |
5th | Women-centric lifestyle content platform | - | - | 49/100 | |
6th | Brit + Co 2011, San Francisco (United States), Series B | Creative do-it-yourself courses and tools | $50M | 47/100 | |
7th | Lifestyle and entertainment portal for Indian women | - | - | 45/100 | |
8th | Australia based digital media platform targeting women | - | - | 44/100 | |
9th | MissMalini 2008, Mumbai (India), Acquired | Online platform publishing content focusing on lifestyle and entertainment | $4.16M | 43/100 | |
10th | Online platform providing news on women lifestyle | $2.68M | 42/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on MissMalini's competitors? Click here to see the top ones
MissMalini's Latest cap tables and shareholding
Founders (largest shareholder) own 31.38%, Funds own 28.38%, Enterprises own 9.63% and Angels own 5.89%. The net worth of MissMalini's founders is INR 43.8Cr as of Oct 06, 2021.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 31.38% | 43.8Cr | 4309041 | 7167786 | 2476259 | 6765589 |
887 | 846 | 663 | 639 | 430 | 993 | |
53 | 46 | 18 | 10 | 80 | 44 | |
2 | 1 | 6 | 6 | 3 | 6 | |
Fund | 28.38% | 39.6Cr | 9408327 | 6242757 | 6646594 | 2938220 |
6289732 | 3052200 | 6315610 | 2917404 | 3380638 | 8817903 | |
1161215 | 5114896 | 4508090 | 4477449 | 9415892 | 2262078 | |
Enterprise | 9.63% | 13.5Cr | 6680769 | 9578080 | 2937818 | 9557767 |
Angel | 5.89% | 8.23Cr | 33022 | 88837 | 57160 | 15547 |
Other People | 3.41% | 4.77Cr | 510 | 337 | 188 | 324 |
ESOP Pool | 21.29% | 29.7Cr | 2088734 | 2672916 | 6349767 | 8630105 |
Total | 99.98% | 140Cr | 9317371 | 9415959 | 5302524 | 5674474 |
To unlock detailed Cap Table of MissMalini Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of MissMalini's Shareholding
MissMalini's Investments and acquisitions
MissMalini has made no investments or acquisitions yet.
Reports related to MissMalini
Here is the latest report on MissMalini's sector:
News related to MissMalini
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Good Glamm Spins Off Plixxo, Missmalini, Winkl And Vidooly To Create The Good Creator CoGlobal CosmeticNews•Jan 11, 2022•The Good Glamm Group, Plixxo, Winkl, MissMalini and 1 other
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