When was Observa founded?

Observa was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Observa located?

Observa is headquartered in Seattle, United States.

How many employees does Observa have?

As of Aug 31, 2026, the latest employee count at Observa is 43.

Is Observa a funded company?

Observa is a funded company, having raised a total of $1.78M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 29, 2016.

When was the latest funding round of Observa?

Observa's latest funding was a $***** Seed round on Jul 15, 2020, with participation from 1 investor. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $287M in funding in 2026 to date.

Where does Observa rank among its competitors?

Observa ranks 46th amongst 1517 active competitors, of which 123 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Constems-AI, which secured $2M in Mar, 2026.

Who are the top competitors of Observa?

Observa's top competitors include data.ai, Trax and InMarket. Among them, Constems-AI secured the most recent funding round in March, 2026.

Observa - 2026 Company Profile, Team, Funding & Competitors

Observa is a seed company based in Seattle (United States), founded in 2015 by Erik Chelstad. It operates as a Provider of in-store data and execution solutions for brands and retailers. Observa has raised $1.78M in funding from C.A. Fortune. The company has 1517 active competitors, including 123 funded and 69 that have exited. Its top competitors include companies like data.ai, Trax and InMarket.

Company Details

Provider of in-store data and execution solutions for brands and retailers. The company delivers photos, data, and in-store execution insights. It offers category intelligence, shelf audits, and promotional audits. The company also provides in-store product sampling and demo audits. Furthermore, it offers marketing compliance, asset management, and retail store excellence audits. Site surveys are also part of the company's offerings.

Website: www.observanow.com/
Social
Email ID: *****@observanow.com

Key Metrics

Founded Year

2015

Location

Seattle, United States

Stage

Seed

Total Funding

$1.78M in 5 rounds

Latest Funding Round

Seed, Jul 15, 2020, $*****

Investors

C.A. Fortune & 4 more

Ranked

46^th among 1517 active competitors

Employee Count

43 as on Aug 31, 2026

Similar Companies

Trax & 1066 more

View Observa's full profile

Observa is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Observa, Inc. CIN: 1673445 , United States, Active		$1 - $1M (As on Feb 26, 2018)	-	-
Observa, Inc CIN: 475085511 , United States, Active		-	-	-

Observa has raised a total funding of $1.78M over 5 rounds. Its first funding round was on Apr 29, 2016. Its latest funding round was a Seed round on Jul 15, 2020 for $*****. 1 investor participated in its latest round. Observa has 2 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Observa:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 15, 2020	4355514	Seed	1204420	2946276	4192068	8025900
Jun 05, 2020	4520351	Angel	4031181	6193313	9409658	8973405
Feb 26, 2018	5282542	Seed	8309843	8330849	2209856	7321701

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View details of Observa's funding rounds and investors

The founders of Observa is Erik Chelstad.

Here are the details of Observa's key team members:

Erik Chelstad: Co-Founder & CTO of Observa.
Contact Info: 1 email address

View details of Observa's Founder profiles and Board Members

Observa's employee count trend

Observa has 43 employees as of Aug 26. Here is Observa's employee count trend over the years:

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Top competitors of Observa include data.ai, Trax and InMarket. Here is the list of Top 10 competitors of Observa, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	81/100
2nd	Trax 2010, Singapore (Singapore), Series E	Cloud-based data analytics solutions for retail shelf management	$1.03B	Hopu Investments, SoftBank Vision Fund & 34 others	79/100
3rd	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	64/100
4th	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	OpenView, CPP Investments & 1 others	64/100
5th	AWM 2016, Aliso Viejo (United States), Series A	Provider of AI-based business automation solution for retail businesses	$45.1M	Datalogic, Lagomaj & 4 others	63/100
6th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Energy Impact Partners & 2 others	62/100
7th	Pensa Systems 2011, Austin (United States), Series B	Provider of drone-based autonomous perception systems for inventory visibility	$41.7M	ATX Venture Partners, Signia Venture Partners ... & 12 others	61/100
8th	Klue 2015, Vancouver (Canada), Series B	Cloud based market intelligence platform for enterprises	$81M	OMERS, Craft Ventures & 23 others	58/100
9th	Constems-AI 2015, Noida (India), Seed	Provider of computer vision powered solutions for surveillance and video analytics	$3.04M	IIML EIC, Finvolve & 14 others	58/100
10th	Nuqleous 2013, Bentonville (United States), Acquired	Provider of retail analytics and space planning software for suppliers	$26M	Partner Ventures, Trilogy Search Partners ... & 4 others	58/100
46th	Observa 2015, Seattle (United States), Seed	Provider of in-store data and execution solutions for brands and retailers	$1.78M	Bend Venture Conference, C.A. Fortune & 3 others	45/100