Where is Obviously located?

Obviously is headquartered in New York City, United States.

How many employees does Obviously have?

As of Jul 01, 2024, the latest employee count at Obviously is 76.

Is Obviously a funded company?

Obviously is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Obviously rank among its competitors?

Obviously ranks 204th amongst 1044 active competitors, of which 178 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Humanz, which secured $15M in Dec, 2025.

Who are the top competitors of Obviously?

Obviously's top competitors include SuperAwesome, Humanz and Hashtag Paid. Among them, Humanz secured the most recent funding round in December, 2025.

Obviously - 2026 Company Profile, Team & Competitors

Obviously is an acquired company based in New York City (United States), founded in 2013 by Maxime Domain and Mae Karwowski. It operates as a Provider of influencer marketplace platform. The company has 1044 active competitors, including 178 funded and 76 that have exited. Its top competitors include companies like SuperAwesome, Humanz and Hashtag Paid.

Company Details

Provider of influencer marketplace platform. They provide an audience builder to identify influencer's based on demographics and behaviorial profiles. Other features include influencer curation for influencer mapping with brands, a dashboard for campaign management, and performance tracking. Services include social strategy, training, and paid promotions. Clients list includes BBC, Mercedes-Benz, AOL, and The New York Times.

Website: www.obvious.ly/
Social
Email ID: *****@obvious.ly

Key Metrics

Founded Year

2013

Location

New York City, United States

Stage

Acquired

Ranked

204^th among 1044 active competitors

Employee Count

76 as on Jul 01, 2024

Similar Companies

CreatorIQ & 1100 more

Exit Details

Acquired by WPP (Mar 27, 2023)

View Obviously's full profile

Obviously is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OBVIOUSLY SOCIAL, LLC CIN: 4576152 , United States, Active	May 13, 2014	-	-	-

Obviously got acquired by WPP on Mar 27, 2023.

Click here to take a look at Obviously's acquisition in detail

Obviously has not raised any funding rounds yet.

The founders of Obviously are Maxime Domain and Mae Karwowski.

Here are the details of Obviously's key team members:

Maxime Domain: Founder of Obviously and founder of 1 other company.
Mae Karwowski: Co-Founder & CEO of Obviously.

View details of Obviously's Founder profiles and Board Members

Obviously's employee count trend

Obviously has 76 employees as of Jul 24. Here is Obviously's employee count trend over the years:

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Top competitors of Obviously include SuperAwesome, Humanz and Hashtag Paid. Here is the list of Top 10 competitors of Obviously, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SuperAwesome 2013, London (United Kingdom), Acquired	Ad platform for the kid-safe programmatic ad	$58M	Isomer Capital, M12 & 44 others	69/100
2nd	Humanz 2017, Tel Aviv (Israel), Series B	Cloud and AI based platform offering influencer marketing solutions	$32M	Stardom Ventures, NGN Partners & 5 others	66/100
3rd	Hashtag Paid 2013, Toronto (Canada), Series B	Platform offering influencer marketing and collaboration software	$22M	Two Small Fish Ventures, Sands Capital & 20 others	65/100
4th	ShopMy 2020, Boston (United States), Series C	Influencer marketing solutions for creators and influencers	$169M	Bessemer Venture Partners, Avenir Growth Capital ... & 19 others	64/100
5th	GRIN 2014, Sacramento (United States), Series B	Platform offering influencer marketing solutions for ecommerce businesses	$144M	Lone Pine Capital, Bullpen Capital & 26 others	64/100
6th	CreatorIQ 2014, Los Angeles (United States), Series D	Provider of platform for creator discovery, evaluation, management, and campaign execution	$80M	TVC Capital, Affinity Group & 12 others	63/100
7th	Mavely 2018, Chicago (United States), Acquired	Influencer marketing platform for enterprises	$1M	PivotNorth Capital, TMV & 1 others	62/100
8th	iKala 2011, Taipei (Taiwan), Series B	AI powered influencer marketing platform and cloud management solutions	$51.4M	Wistron, ACE Capital & 5 others	61/100
9th	Gen Video 2004, New York City (United States), Series B	Video marketing and syndication platform	$15.2M	Gotham Ventures, Prism Venture Partners & 1 others	61/100
10th	BitStar 2014, Tokyo (Japan), Series D	Marketplace for influencer marketing	$27.4M	Global Brain, COLOPL & 14 others	61/100
204th	Obviously 2013, New York City (United States), Acquired	Provider of influencer marketplace platform	-	-	33/100