Where is Pay by B located?

Pay by B is headquartered in Vilnius, Lithuania.

Who is the current CEO of Pay by B?

Brad Goodall of Pay by B. They have also founded 2 companies.

How many employees does Pay by B have?

As of Feb 28, 2026, the latest employee count at Pay by B is 75.

Where does Pay by B rank among its competitors?

Pay by B ranks 15th amongst 529 active competitors, of which 52 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Primer, which secured $100M in May, 2026.

Who are the top competitors of Pay by B?

Pay by B's top competitors include Checkout.com, Zuora and Juspay. Among them, Primer secured the most recent funding round in May, 2026.

Pay by B - 2026 Company Profile, Team & Competitors

Pay by B is an acquired company based in Vilnius (Lithuania), founded in 2019 by Brad Goodall and Neil Richard Ambler. It operates as a Network providing real-time payment solutions for consumers, businesses, and banks. The company has 529 active competitors, including 52 funded and 20 that have exited. Its top competitors include companies like Checkout.com, Zuora and Juspay.

Company Details

Network providing real-time payment solutions for consumers, businesses, and banks. It offers account-to-account payments delivered securely. The platform provides a checkout solution and a global incentives platform. It also offers payouts, refunds, and reporting tools. The network aims to reduce payment acceptance costs and manage fraud and risk. It provides a single API integration for market access.

Website: paybyb.com
Email ID: *****@paybyb.com

Key Metrics

Founded Year

2019

Location

Vilnius, Lithuania

Stage

Acquired

Ranked

15^th among 529 active competitors

Employee Count

75 as on Feb 28, 2026

Similar Companies

Checkout.com & 437 more

Exit Details

Acquired by National Australia Bank (May 14, 2026)

View Pay by B's full profile

Pay by B got acquired by National Australia Bank on May 14, 2026.

Click here to take a look at Pay by B's acquisition in detail

Pay by B has not raised any funding rounds yet.

The founders of Pay by B are Brad Goodall and Neil Richard Ambler. Brad Goodall is the CEO of Pay by B.

Here are the details of Pay by B's key team members:

Brad Goodall: Co-Founder & CEO of Pay by B and founder of 2 other companies, Banked and 10x. They serve on the board of 1 company.
Contact Info: 2 email addresses
Neil Richard Ambler: Co-Founder & COO of Pay by B.

Pay by B's Board of Directors

Pay by B's board has 3 active members. Brad Goodall is part of team and Filip Coen and Filip Coen are independent board members.

Here is the list of Pay by B's board of directors:

Name	Type	Representing	Status	Duration
Brad Goodall	Team	-	Current	8y 11m
Filip Coen	Independent board member	-	Current	6y 6m
tiftaso	Independent board member	-	Current	1y 3m
gtwpuog	Independent board member	-	Past	8y 1m

View details of Pay by B's Founder profiles and Board Members

Pay by B's employee count trend

Pay by B has 75 employees as of Feb 26. Here is Pay by B's employee count trend over the years:

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Top competitors of Pay by B include Checkout.com, Zuora and Juspay. Here is the list of Top 10 competitors of Pay by B, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Checkout.com 2012, London (United Kingdom), Series D	Provider of digital payment processing services for global enterprise merchants	$1.83B	DST Global, Tiger Global Management & 14 others	79/100
2nd	Zuora 2007, Redwood City (United States), Acquired	Cloud-based invoice and subscription management solutions for businesses	$243M	Northgate Capital, Tenaya Capital & 28 others	77/100
3rd	Juspay 2012, Bengaluru (India), Series D	Provider of payments infrastructure solutions	$161M	VEF, SoftBank Vision Fund & 15 others	75/100
4th	PPRO 2006, London (United Kingdom), Series D	Provider of digital payment infrastructure for local and alternative methods	$463M	Sprints, Wellington & 12 others	71/100
5th	PayNearMe 2009, Santa Clara (United States), Series E	Provider of platform facilitating payment acceptance, disbursement, and management services	$203M	QIC, August Capital & 22 others	70/100
6th	Bridge 2022, San Francisco (United States), Acquired	Developer of infrastructure and application programming interfaces for stablecoin transactions	$58M	Ribbit Capital, Haun Ventures & 8 others	68/100
7th	Primer 2019, London (United Kingdom), Series C	Provider of unified infrastructure for payment acceptance, routing, and reconciliation	$174M	Sofina, Seedcamp & 16 others	67/100
8th	Fun 2022, San Francisco (United States), Series A	Provider of payment infrastructure for moving money across blockchain networks	$75.9M	SignalFire, JAM Fund & 11 others	67/100
9th	ZOOZ 2010, Tel Aviv (Israel), Acquired	Cloud-based payment routing solution for businesses	$39.5M	Access Industries, Lool Ventures & 20 others	64/100
10th	APEXX 2015, London (United Kingdom), Series B	Provider of a platform for payment orchestration and transaction processing	$57.4M	Forward Partners, MMC Ventures & 41 others	63/100
15th	Pay by B 2019, Vilnius (Lithuania), Acquired	Network providing real-time payment solutions for consumers, businesses, and banks	-	-	59/100