ShopBack - About the company
ShopBack is a series F company based in Singapore (Singapore), founded in 2014 by Henry Hian Yi Chan, Bryan Chua and Shanru Lai. It operates as an Online platform providing cashback rewards, coupons, and promo codes for purchases. ShopBack has raised $350M in funding from investors like East Ventures, Temasek and Credit Saison, with a current valuation of $1.4B. The company has 405 active competitors, including 19 funded and 19 that have exited. Its top competitors include companies like CashKaro, Groupon and GoSats.
Sectors and market segments that ShopBack operate in
ShopBack serves in the Retail market segments.The primary business model of ShopBack is:Company Details
Online platform providing cashback rewards, coupons, and promo codes for purchases. It allows users to earn money back on shopping, travel bookings, and game play. Users can withdraw earnings to their accounts. The platform offers notifications for deals and automatic application of coupon codes.
- Website
- www.shopback.com/
- Email ID
- *****@shopback.com
- Registered Address
- 77 AYER RAJAH CRESCENT #03-23 SINGAPORE 139954
Key Metrics
Founded Year
2014
Location
Singapore, Singapore
Stage
Series F
Total Funding
$350M in 9 rounds
Latest Funding Round
Post Money Valuation
$1.4B as on Feb 01, 2026
Investors
Ranked
1st among 405 active competitors
Annual Revenue
SGD 100M - 500M as on Mar 31, 2024
Employee Count
939 as on May 31, 2026
Legal entities associated with ShopBack
ShopBack is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ECOMMERCE ENABLERS PTE. LTD UEN: 201411189G , Singapore, Active | Dec 31, 2013 | SGD 100M - 500M (As on Mar 31, 2024) | - |
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ShopBack's funding and investors
ShopBack has raised a total funding of $350M over 9 rounds. Its first funding round was on Mar 09, 2015. Its latest funding round was a Series F round on Dec 08, 2022 for $30M. 1 investor participated in its latest round. ShopBack has 39 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of ShopBack:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 08, 2022 | $30M | Series F | - | - | - | |
Oct 03, 2022 | $80M | Series F | $1B | 9.3x | - | |
Jun 23, 2022 | $80M | Series F | - | - |
View details of ShopBack's funding rounds and investors
ShopBack's founders and board of directors
Founder? Claim ProfileThe founders of ShopBack are Henry Hian Yi Chan, Bryan Chua and Shanru Lai. Henry Hian Yi Chan is the CEO of ShopBack.
Here are the details of ShopBack's key team members:
- Henry Hian Yi Chan: Co-Founder & CEO of ShopBack and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address
- Bryan Chua: Former Co-Founder of ShopBack and founder of 2 other companies, ShopBack and Shopback. Contact Info: 1 email address
- Shanru Lai: Co-Founder of ShopBack and founder of 1 other company. Contact Info: 1 email address
ShopBack's Board of Directors
ShopBack's board has 11 active members. Willson Cuaca, Joel Leong and Shoichiro Suzuki are part of team and Chan Hian Yi, Adrienne Teh Pik Sharn, Huang Huanmin, Dao Phuong Lan, Nguyen Trung Kien, Hong Zhongyi, Daniel Edward Neary and Chong Ee Rong are independent board members.Here is the list of ShopBack's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 7y 6m | |
Team | - | Current | 12y 4m | |
Team | - | Past | 4y 9m | |
Team | - | Past | 5y 2m | |
Investor | - | Current | 2y 2m | |
Investor | - | Past | 1y 1m | |
Investor | Asia Partners | Past | 3y 3m | |
Investor | - | Past | 5y 5m | |
Independent board member | - | Current | 12y 4m | |
Independent board member | - | Current | 3y 7m | |
Independent board member | - | Current | 9y 6m | |
Independent board member | - | Current | 1y 3m | |
Independent board member | - | Current | 0y 10m | |
Independent board member | - | Current | 3y 7m | |
Independent board member | - | Current | 0y 8m | |
Independent board member | - | Current | 0y 8m | |
Independent board member | - | Past | 4y 10m | |
Independent board member | - | Past | 5y 0m | |
Independent board member | - | Past | 3y 0m | |
Independent board member | - | Past | 8y 7m | |
Independent board member | - | Past | 1y 5m |
View details of ShopBack's Founder profiles and Board Members
ShopBack's employee count trend
ShopBack has 939 employees as of May 26. Here is ShopBack's employee count trend over the years:
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ShopBack's Competitors and alternates
Top competitors of ShopBack include CashKaro, Groupon and GoSats. Here is the list of Top 10 competitors of ShopBack, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online platform providing cashback rewards, coupons, and promo codes for purchases | $350M | 79/100 | ||
2nd | Platform offering cashback and coupon offers from e-commerce portals | $32.5M | 77/100 | ||
3rd | Groupon 2007, Chicago (United States), Public | Online marketplace offering deals on multi-category products and services | $980M | 71/100 | |
4th | App based platform offering rewards and bitcoin cashback | $10.2M | 63/100 | ||
5th | Provider of mobile applications facilitating merchant deals and cashback rewards | $32M | 62/100 | ||
6th | Online platform that focuses on getting discounts from third-party ecommerce sites | $130M | 51/100 | ||
7th | App-based platform offering rewards for multi-category products | $545K | 51/100 | ||
8th | Cashrewards 2012, Sydney (Australia), Public | Platform offers rewards in the form of cashback for online shopping initiated through its portal | $5.2M | 49/100 | |
9th | Fave India 2014, India, Unfunded | Online platform offering rewards and cashback on multi-category products and services | - | - | 49/100 |
10th | TalkCharge 2015, Gurugram (India), Unfunded | Online platform for discounts and cashback | - | - | 47/100 |
Looking for more details on ShopBack's competitors? Click here to see the top ones
ShopBack's Investments and acquisitions
ShopBack has not made any investments yet. ShopBack has made 4 acquisitions.Here is the list of latest three $acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Nov 02, 2021 | Acquisition | 2017 | Singapore (Singapore) | |
Apr 28, 2020 | Acquisition | 1998 | San Mateo (United States) | |
May 10, 2018 | Acquisition | 2015 | Santa Monica (United States) |
See all acquisitions by ShopBack
Reports related to ShopBack
Here is the latest report on ShopBack's sector:
News related to ShopBack
Media has covered ShopBack for a total of 6 events in the last 1 year, 2 of them have been about company updates and 2 about partnerships.
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ShopBack and Visa expand tie-up to 20,000 Singapore physical storesSingapore Business Review•Aug 11, 2026•Visa, ShopBack
•
University of Texas Athletics and ShopBack Launch Year-Round Shopping Rewards Platform for Longhorns FansBusiness Wire•Jul 17, 2026•Texaslonghorns, ShopBack
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ShopBack Appoints Chong Ee Rong and Dan Neary to its Board of DirectorsShopBack•Feb 06, 2026•ShopBack
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ShopBack Surpasses S$1 Billion in Cashback Awarded, Demonstrating Strength of Performance-Driven CommerceShopBack•Jan 20, 2026•ShopBack
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Singapore's ShopBack rewards app attracts inflation-hit consumers by expanding partnershipsNihon Keizai Shimbun•Jun 11, 2025•ShopBack, Starbucks
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Australasia Paytech Trending Pay by Bank In-Store: Chemist Warehouse, Banked & ShopBack PartnerThe Fintech Times•May 01, 2025•Chemist Warehouse, ShopBack, Pay by B
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