Where is Peapod located?

Peapod is headquartered in Chicago, United States.

How many employees does Peapod have?

As of Jul 31, 2026, the latest employee count at Peapod is 466.

Is Peapod a funded company?

Peapod is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Peapod rank among its competitors?

Peapod ranks 14th amongst 591 active competitors, of which 40 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Fresh Direct, which secured $100M in Jun, 2026.

Who are the top competitors of Peapod?

Peapod's top competitors include DoorDash, Instacart and Thrive Market. Among them, Fresh Direct secured the most recent funding round in June, 2026.

Peapod - 2026 Company Profile, Team, Funding & Competitors

Peapod is a public company based in Chicago (United States), founded in 1989 by Thomas Parkinson. It operates as an Online grocery delivery service. The company has 591 active competitors, including 40 funded and 26 that have exited. Its top competitors include companies like DoorDash, Instacart and Thrive Market.

Company Details

Peapod operates under a centralized distribution model with two formats: warehouses and warerooms. Both provide next-day delivery, but warerooms that are dedicated areas attached to Ahold USA stores, are primarily used in new markets so as to leverage the stores’ infrastructures. It holds control over inventory and logistics with a centralized distribution.

Website: peapod.com
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Key Metrics

Founded Year

1989

Location

Chicago, United States

Stage

Public

Investors

Ahold Delhaize

Ranked

14^th among 591 active competitors

Employee Count

466 as on Jul 31, 2026

Similar Companies

Kurly & 3658 more

Exit Details

Public

View Peapod's full profile

Peapod is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Peapod, Inc. CIN: 36-4118175 , United States, Active	Dec 31, 1988	-	-	-
PEAPOD, LLC CIN: 364118175 , United States, Active	Dec 31, 1999	-	149 (As on Dec 31, 2021)	-

Peapod got listed on Jun 11, 1997.

Click here to take a look at Peapod's IPO in detail

Peapod is a funded company. Peapod has 1 institutional investor.

View details of Peapod's funding rounds and investors

The founders of Peapod is Thomas Parkinson.

Here are the details of Peapod's key team members:

Thomas Parkinson: Former Founder of Peapod and founder of 2 other companies, Sifter and Sifter. They are also an angel investor in 1 startup.
Contact Info: 2 email addresses

View details of Peapod's Founder profiles and Board Members

Peapod's employee count trend

Peapod has 466 employees as of Jul 26. Here is Peapod's employee count trend over the years:

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Top competitors of Peapod include DoorDash, Instacart and Thrive Market. Here is the list of Top 10 competitors of Peapod, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	DoorDash 2013, San Francisco (United States), Public	Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers	$2.5B	T. Rowe Price, CRV & 56 others	88/100
2nd	Instacart 2012, San Francisco (United States), Public	Operator of an online marketplace providing grocery and delivery services	$2.93B	Sequoia Capital, T. Rowe Price & 83 others	87/100
3rd	Thrive Market 2014, Los Angeles (United States), Series C	Online membership-based platform offering organic groceries	$332M	Compound, Greycroft & 64 others	83/100
4th	Gopuff 2013, Philadelphia (United States), Series D	Online platform offering on-demand delivery services for food and groceries	$5.14B	SoftBank Vision Fund, Fidelity Investments ... & 30 others	79/100
5th	Shipt 2014, Birmingham (United States), Acquired	Provider of on-demand grocery delivery	$60.1M	Greycroft, Headline & 6 others	76/100
6th	SayWeee 2015, San Francisco (United States), Series E	Online retailer of Asian groceries, food, and household products	$864M	DST Global, Goodwater Capital & 21 others	76/100
7th	Fresh Direct 2002, New York City (United States), Acquired	Online platform offering multi-category grocery products	$325M	Morrisons, J P Morgan & 9 others	75/100
8th	Getir 2015, Istanbul (Turkey), Series E	App based platform offering multi-category grocery products	$2.54B	Tiger Global Management, Mubadala & 21 others	74/100
9th	Mercato 2015, Brooklyn (United States), Series A	Online grocery delivery connecting customers with local, independent grocers	$40.8M	Greycroft, Velvet Sea Ventures & 13 others	74/100
10th	UberEATS 2014, Denver (United States), Funding Raised	App-based platform offering food and grocery delivery services	-	A-Rod	69/100
14th	Peapod 1989, Chicago (United States), Public	Online grocery delivery service	-	Ahold Delhaize	63/100