When was Penny founded?

Penny was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is Penny located?

Penny is headquartered in Narragansett, United States.

How many employees does Penny have?

As of Jan 05, 2026, the latest employee count at Penny is 9.

Is Penny a funded company?

Penny is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jan 17, 2023.

When was the latest funding round of Penny?

Penny's latest funding was a $***** Seed round on Jan 17, 2023, with participation from 1 investor. Its primary sector is Investment Tech. In United States, the Investment Tech sector has seen $1.58B in funding in 2026 to date.

Where does Penny rank among its competitors?

Penny ranks 119th amongst 2813 active competitors, of which 210 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Dezerv, which secured $40M in Oct, 2025.

Who are the top competitors of Penny?

Penny's top competitors include Nutmeg, Dezerv and Nuvama. Among them, Dezerv secured the most recent funding round in October, 2025.

Penny - 2026 Company Profile, Team, Funding & Competitors

Penny is an acquired company based in Narragansett (United States), founded in 2020 by Crissi Cole. It operates as a Financial mentor for women offering personalized financial plans and education. Penny has raised $20K in funding from Techstars. The company has 2813 active competitors, including 210 funded and 178 that have exited. Its top competitors include companies like Nutmeg, Dezerv and Nuvama.

Company Details

Financial mentor for women offering personalized financial plans and education. It offers personalized financial plans and insights. It empowers women with the financial tools & education to pay off debt, start investing, and retire with wealth.

Website: www.penny-finance.com/
Email ID: *****@penny-finance.com
Phone Number: +1 **********

Key Metrics

Founded Year

2020

Location

Narragansett, United States

Stage

Acquired

Total Funding

$20K in 1 round

Latest Funding Round

Seed, Jan 17, 2023, $*****

Investors

Techstars

Ranked

119^th among 2813 active competitors

Employee Count

9 as on Jan 05, 2026

Similar Companies

Nutmeg & 2957 more

Exit Details

Acquired by Array (Feb 24, 2026)

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Penny got acquired by Array on Feb 24, 2026.

Click here to take a look at Penny's acquisition in detail

Penny has raised a total funding of $20K over 1 round. Its latest funding round was a Seed round on Jan 17, 2023 for $*****. 1 investor participated in its latest round. Penny has 1 institutional investor.

Here is the list of recent funding rounds of Penny:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 17, 2023	9391255	Seed	7136814	9677851	9567825	8299067

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View details of Penny's funding rounds and investors

The founders of Penny is Crissi Cole. Crissi Cole is the CEO of Penny.

Here are the details of Penny's key team members:

Crissi Cole: Founder & CEO of Penny.
Contact Info: 1 email address

View details of Penny's Founder profiles and Board Members

Penny's employee count trend

Penny has 9 employees as of Jan 26. Here is Penny's employee count trend over the years:

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Top competitors of Penny include Nutmeg, Dezerv and Nuvama. Here is the list of Top 10 competitors of Penny, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nutmeg 2011, London (United Kingdom), Acquired	Personal finance planning and management platform	$180M	Pentech, Balderton Capital & 20 others	78/100
2nd	Dezerv 2021, Mumbai (India), Series C	Wealth management platform offering financial planning and advisory service	$100M	Premji Invest, Accel & 49 others	77/100
3rd	Nuvama 2008, Mumbai (India), Public	Diversified of wealth & asset management services	-	-	72/100
4th	Farther 2019, New York City (United States), Series C	App-based financial planning and management platform for individuals	$118M	Bessemer Venture Partners, CapitalG & 12 others	69/100
5th	Pontera 2012, New York City (United States), Series C	Tax management solutions for businesses	$160M	Lightspeed Venture Partners, Blumberg Capital ... & 11 others	68/100
6th	Ascensus 1980, Dresher (United States), Acquired	Tax-advantaged savings solutions and strategic technology partnerships for financial institutions and governments	-	Atlas Merchant Capital	67/100
7th	Origin 2019, San Francisco (United States), Series B	Financial planning solutions for employees	$68M	General Catalyst, Felicis Ventures & 13 others	66/100
8th	A J Bell 1995, Manchester (United Kingdom), Public	Financial advisory and retirement planning service provider	$32M	Woodford Investment Management	65/100
9th	LIQID 2015, Berlin (Germany), Series D	Provider of wealth management and investment solutions for experienced investors	$153M	LGT Group, Dieter von Holtzbrinck Ventures ... & 17 others	63/100
10th	Compound 2019, San Francisco (United States), Series B	Wealth and financial management platform	$37.1M	Greenoaks, Y Combinator & 15 others	62/100
119th	Penny 2020, Narragansett (United States), Acquired	Financial mentor for women offering personalized financial plans and education	$20K	Techstars	42/100