When was Petal founded?

Petal was founded in 2016 and raised its 1st funding round within a year of its incorporation.

Where is Petal located?

Petal is headquartered in West Sacramento, United States. It is registered at New York, New York.

Who is the current CEO of Petal?

Jason Gross of Petal. They have also founded 1 company.

How many employees does Petal have?

As of Mar 31, 2026, the latest employee count at Petal is 51.

Is Petal a funded company?

Petal is a funded company, having raised a total of $298M across 14 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 15, 2016.

How much is Petal worth?

The last known valuation of Petal was $***** as of Jan 06, 2022.

When was the latest funding round of Petal?

Petal's latest funding was a $***** Series D round on Aug 03, 2023, with participation from 2 investors.

Where does Petal rank among its competitors?

Petal ranks 3rd amongst 5 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Yendo, which secured $50M in Oct, 2025.

Who are the top competitors of Petal?

Petal's top competitors include Stori, Yendo and Rupicard. Among them, Yendo secured the most recent funding round in October, 2025.

Petal - 2026 Company Profile, Team, Funding & Competitors

Petal is an acquired company based in West Sacramento (United States), founded in 2016 by Andrew Endicott, Jason Gross, Jack Arenas and David Ehrich. It operates as a Provider of credit cards designed to help users build credit. Petal has raised $298M in funding from investors like Valar Ventures, Great Oaks Venture Capital and Silicon Badia, with last known valuation of $*****. The company has 5 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Stori, Yendo and Rupicard.

Company Details

Provider of credit cards designed to help users build credit. The company offers various cards with different features, such as cash back rewards and credit limit increase programs. Eligible applicants can link their bank accounts to potentially improve their chances of approval. The cards are equipped with contactless payment technology.

Website: petalcard.com
Social
Email ID: *****@petalcard.com
Phone Number: +1 **********
Registered Address: New York, New York

Key Metrics

Founded Year

2016

Location

West Sacramento, United States

Stage

Acquired

Total Funding

$298M in 14 rounds

Latest Funding Round

Series D, Aug 03, 2023, $*****

Last Known Valuation

$***** as on Jan 06, 2022

Investors

Valar Ventures & 66 more

Ranked

3^rd among 5 active competitors

Employee Count

51 as on Mar 31, 2026

Similar Companies

Stori & 3 more

Exit Details

Acquired by Empower (Apr 09, 2024)

View Petal's full profile

Petal is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PETAL CARD, INC. CIN: 811417454 , United States, Active	Jan 31, 2016	-	88 (As on Dec 31, 2023)	-
PETAL CIN: 40203035971 , Latvia, Active	Dec 01, 2016	$10.6K (As on Dec 31, 2024)	1 (As on Dec 31, 2022)	-
PETAL CARD, INC. CIN: 718802 , United States, Active	Jul 21, 2022	-	-	-

Petal got acquired by Empower on Apr 09, 2024.

Click here to take a look at Petal's acquisition in detail

Petal has raised a total funding of $298M over 14 rounds. Its first funding round was on Dec 15, 2016. Its latest funding round was a Series D round on Aug 03, 2023 for $*****. 2 investors participated in its latest round. Petal has 58 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Petal:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 03, 2023	7735079	Series D	2843239	8904172	9296091	4835510
Aug 03, 2023	2107792	Venture Debt	2066427	9215289	6580559	Victory Park Capital Advisors & 1 more
May 10, 2023	5800681	Series D	6869374	3785925	Valar Ventures	Story Ventures & 4 more

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View details of Petal's funding rounds and investors

The founders of Petal are Andrew Endicott, Jason Gross, Jack Arenas and David Ehrich. Jason Gross is the CEO of Petal.

Here are the details of Petal's key team members:

Andrew Endicott: Former Co-Founder of Petal and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 2 email addresses
Jason Gross: Co-Founder & CEO of Petal. They serve on the board of 1 company.
Contact Info: 1 email address
Jack Arenas: Former Co-Founder of Petal and founder of 1 other company.
David Ehrich: Co-Founder and Senior Advisor of Petal.

Petal's Board of Directors

Petal's board has 3 active members. Andrew Endicott, Jason Gross and Charles O'Donnell are independent board members.

Here is the list of Petal's board of directors:

Name	Type	Representing	Status	Duration
Andrew Endicott	Independent board member	-	Current	9y 1m
njtmgha	Independent board member	-	Current	1y 6m
fifpphv	Independent board member	-	Current	2y 9m

View details of Petal's Founder profiles and Board Members

Petal's employee count trend

Petal has 51 employees as of Mar 26. Here is Petal's employee count trend over the years:

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Top competitors of Petal include Stori, Yendo and Rupicard. Here is the list of Top 10 competitors of Petal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Stori 2018, Miguel Hidalgo (Mexico), Series C	Provider of credit cards and deposit accounts without credit history	$332M	Source Code Capital, GIC & 19 others	76/100
2nd	Yendo 2021, Dallas (United States), Series B	Financial securities-backed credit card	$101M	Uncommon Capital, FPV Ventures & 15 others	70/100
3rd	Petal 2016, West Sacramento (United States), Acquired	Provider of credit cards designed to help users build credit	$298M	Man Capital, GR Capital & 65 others	68/100
4th	Rupicard 2022, Bengaluru (India), Series A	Provider of credit cards secured by fixed deposits with credit bureau reporting	$15.5M	Peak XV Partners, Stellaris Venture Partners ... & 5 others	60/100
5th	Karta 2022, Miami (United States), Funding Raised	Provider of metal credit cards to residents with assets in institutions	-	Latitud	15/100