When was Phab founded?

Phab was founded in 2018 and raised its 1st funding round 7 years after it was founded.

Where is Phab located?

Phab is headquartered in Mumbai, India. It is registered at 1201-1204 (12TH FLOOR) & 1301-1302 (13TH ELANZA VERTEX, Ahmedabad, BODAKDEV, Gujarat, India, 380054.

Which legal entities is Phab associated with?

Phab is associated with SIMPL INNOVATIVE BRANDS PRIVATE LIMITED.

How many employees does Phab have?

As of Aug 31, 2025, the latest employee count at Phab is 105.

Is Phab a funded company?

Phab is a funded company, having raised a total of $6.13M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 25, 2025.

How much is Phab worth?

The latest valuation of Phab is $***** as of Jun 26, 2026.

When was the latest funding round of Phab?

Phab's latest funding was a $***** Seed round on Jun 03, 2026, with participation from 2 investors.

What is the annual revenue of Phab?

Annual revenue of Phab is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Phab rank among its competitors?

Phab ranks 4th amongst 96 active competitors, of which 7 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was TruNativ, which secured $25.4M in Jun, 2026.

Who are the top competitors of Phab?

Phab's top competitors include TruNativ, Zydus Wellness and Valencia Nutrition. Among them, TruNativ secured the most recent funding round in June, 2026.

Phab - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Website: www.getphab.com/password
Email ID: *****@getphab.com
Phone Number: +91 **********
Registered Address: 1201-1204 (12TH FLOOR) & 1301-1302 (13TH ELANZA VERTEX, Ahmedabad, BODAKDEV, Gujarat, India, 380054

Key Metrics

Founded Year

2018

Location

Mumbai, India

Stage

Seed

Total Funding

$6.13M in 2 rounds

Latest Funding Round

Seed, Jun 03, 2026, $*****

Post Money Valuation

$***** as on Jun 26, 2026

Investors

OTP Ventures & 12 more

Ranked

4^th among 96 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

105 as on Aug 31, 2025

Similar Companies

Kind & 1802 more

View Phab's full profile

Phab is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SIMPL INNOVATIVE BRANDS PRIVATE LIMITED CIN: U55209GJ2018PTC103465 , India, Active	Jul 30, 2018	₹10 - ₹50 Cr (As on Mar 31, 2025)	105 (As on Aug 31, 2025)

Phab has raised a total funding of $6.13M over 2 rounds. Its first funding round was on Apr 25, 2025. Its latest funding round was a Seed round on Jun 03, 2026 for $*****. 2 investors participated in its latest round. Phab has 9 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Phab:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 03, 2026	9469786	Seed	3844597	2800183	3838416	7499206
Apr 25, 2025	8462486	Seed	3445289	6187817	OTP Ventures & 1 more	Capri Loans & 6 more

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View details of Phab's funding rounds and investors

The founders of Phab are Ankit Chona, Pradeep Satishchandra Chona and Gayatri Chona.

Here are the details of Phab's key team members:

Ankit Chona: Co-Founder & Managing Director of Phab and founder of 2 other companies, HRPL Restaurants and Simpl Innovative Brands. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 2 email addresses and 2 phone numbers
Pradeep Satishchandra Chona: Co-Founder of Phab. They serve on the board of 1 company.
Contact Info: 1 phone number
Gayatri Chona: Co-Founder of Phab and founder of 1 other company.
Contact Info: 1 email address and 1 phone number

Phab's Board of Directors

Phab's board has 3 active members. Ankit Chona and Pradeep Satishchandra Chona are part of team and Biseswar Debabrata Mukherjee is independent board member.

Here is the list of Phab's board of directors:

Name	Type	Representing	Status	Duration
Pradeep Satishchandra Chona	Team	-	Current	8y 0m
atfkjsf	Team	-	Past	8y 8m
fqxt{hi	Independent board member	-	Past	3y 8m

View details of Phab's Founder profiles and Board Members

Phab's employee count trend

Phab has 105 employees as of Aug 25. The total employee count is 150.0% more than what it was in Aug 24. Here is Phab's employee count trend over the years:

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Top competitors of Phab include TruNativ, Zydus Wellness and Valencia Nutrition. Here is the list of Top 10 competitors of Phab, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	TruNativ 2019, Mumbai (India), Series B	Internet first brand of nutrition products	$28.9M	Orbimed, Rainmatter & 20 others	59/100
2nd	Zydus Wellness 1988, Ahmedabad (India), Public	Brand of healthcare nutrition products	-	Education Growth Partners, True North & 1 others	59/100
3rd	Valencia Nutrition 2013, Mumbai (India), Public	Brand of vitamin-enriched beverages, snacks, and wellness products	$1.75M	Veer Equity, Angel Investment Network & 16 others	56/100
4th	Phab 2018, Mumbai (India), Seed	Brand of protein powder	$6.13M	Chona Family Office, OTP Ventures & 11 others	57/100
5th	Hexagon Nutrition 1991, Mumbai (India), Public	Manufacturer of micronutrient premixes, clinical nutrition products, and therapeutic food	$3.64M	Somerset Indus Capital Partners & 1 others	50/100
6th	Azista 2014, Hyderabad (India), Funding Raised	Manufacturer of food, healthcare, aerospace products, and composite engineering applications	-	IN-SPACe, Forge	45/100
7th	Chicnutrix 2019, Mumbai (India), Seed	Manufacturer of nutrition supplements	-	-	44/100
8th	Hungry Foal 2016, Gurugram (India), Deadpooled	Brand of energy bars & nutritional snacks	$578K	GAIL, Madison Capital & 25 others	41/100
9th	Habbit 2019, Delhi (India), Seed	Developer of protein-based nutritional dairy products	$1.07M	AngelList, Wellfound & 12 others	39/100
10th	Protyze 2008, Bengaluru (India), Unfunded	Provides a nutrition formula	-	-	36/100

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Founders own 0.00%, Funds own 23.62%, Parent Entities (largest shareholder) own 58.22% and Enterprises own 6.59%. The net worth of Phab's founders is INR 2.36K as of Jun 26, 2026.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	0.00%	2.36K	0	0	0	0
Ankit Pradeep Chona	0	0	0	0	0	0
Pradeep Satishchandra Chona	0	0	0	0	0	0
Fund	23.62%	49.1Cr	2727785	3419390	4337622	5059552
OTP Ventures	6095271	3015044	7029519	5021269	2920620	7124575
Chona Family Office	0	0	0	0	0	0
Parent Entity	58.22%	121Cr	6814505	5470129	3474405	7423157
Enterprise	6.59%	13.7Cr	795330	846665	624181	855395
Angel	6.47%	13.4Cr	883317	614017	935569	312474
Other People	0.86%	1.78Cr	0	0	0	0
ESOP Pool	4.26%	8.85Cr	9349	4253	6925	9526
Total	100.00%	208Cr	3249692	5182994	7992654	5886419