When was Kind founded?

Kind was founded in 2004 and raised its 1st funding round 4 years after it was founded.

Where is Kind located?

Kind is headquartered in New York City, United States. It is registered at New York, New York.

How many employees does Kind have?

As of Dec 31, 2022, Kind has 418 employees, reflecting a 12% year-over-year growth in headcount.

Is Kind a funded company?

Kind is a funded company, having raised an undisclosed amount across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2008.

When was the latest funding round of Kind?

Kind's latest funding was a $***** Series B round on Nov 29, 2017, with participation from 1 investor. Its primary sector is Traditional Nutraceuticals. In United States, the Traditional Nutraceuticals sector has seen $19.5M in funding in 2026 to date.

Where does Kind rank among its competitors?

Kind ranks 1st amongst 124 active competitors, of which 13 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Eat Mezcla, which secured $9.5M in Mar, 2026.

Who are the top competitors of Kind?

Kind's top competitors include RXBAR, Eat Mezcla and Happi. Among them, Eat Mezcla secured the most recent funding round in March, 2026.

Kind - 2026 Company Profile, Team, Funding & Competitors

Company Details

Kind is engaged in manufacturing and marketing branded protein bar products. The company sells the product in 22 different variants, including black truffle almond, raspberry clusters with chia, banana nut clusters, almond, and apricot, etc. It is also looking to add more products to its portfolio shortly. The company sells its products online as well as through partnering with retail stores.

Website: www.kindsnacks.com/
Social
Email ID: *****@kindsnacks.com
Registered Address: New York, New York

Key Metrics

Founded Year

2004

Location

New York City, United States

Stage

Series B

Latest Funding Round

Series B, Nov 29, 2017, $*****

Investors

Mars & 3 more

Ranked

1^st among 124 active competitors

Employee Count

418 as on Dec 31, 2022

Investment & Acquisitions

Nature's Bakery & 2 more

Similar Companies

RXBAR & 250 more

View Kind's full profile

Kind is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
KIND, INC. CIN: 133766029 , United States, Active	Dec 31, 1999	-	418 (As on Dec 31, 2022)	-

Kind has raised funding over 3 rounds. Its first funding round was on 2008. Its latest funding round was a Series B round on Nov 29, 2017 for $*****. 1 investor participated in its latest round. Kind has 4 institutional investors.

Here is the list of recent funding rounds of Kind:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 29, 2017	8093823	Series B	2079225	1014736	3646231	6995497
Apr 10, 2015	3243153	Series A	4566265	1781733	6422373	SWaN & Legend Venture Partners
2008	5702	Series A	6388	7969	7881	VMG Partners

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View details of Kind's funding rounds and investors

The founders of Kind is Daniel Lubetzky.

Here are the details of Kind's key team members:

Daniel Lubetzky: Founder of Kind and founder of 2 other companies, Camino Partners and Maiyet.

View details of Kind's Founder profiles and Board Members

Kind's employee count trend

Kind has 418 employees as of Dec 22. The total employee count is 12.0% more than what it was in Dec 21. Here is Kind's employee count trend over the years:

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Top competitors of Kind include RXBAR, Eat Mezcla and Happi. Here is the list of Top 10 competitors of Kind, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kind 2004, New York City (United States), Series B	Manufacturing and marketing branded protein bar products	-	SWaN & Legend Venture Partners, VMG Partners ... & 2 others	67/100
2nd	RXBAR 2012, Chicago (United States), Acquired	Clean protein snacks with simple ingredients for a healthy lifestyle	$825K	-	58/100
3rd	Eat Mezcla 2019, New York City (United States), Series B	Brand of bars	$16.5M	Bluestein Ventures, Dream Ventures & 13 others	47/100
4th	Happi 2021, Birmingham (United States), Seed	Internet first brand of energy drinks	$2.84M	-	45/100
5th	Sunbelt Bakery 1964, Collegedale (United States), Unfunded	Manufacturer of healthy snacks	-	-	44/100
6th	Perfect Bar 2005, San Diego (United States), Acquired	Refrigerated protein bars packed with whole food proteins and superfoods	-	VMG Partners	43/100
7th	1440 Foods New York City (United States), Acquired	Online shop offering a wide range of fitness products	-	Bain Capital Private Equity	40/100
8th	GoMacro 2004, La Crosse (United States), Unfunded	Manufacturer of organic, plant-based protein and snack bars	-	-	39/100
9th	Built Bar 2018, American Fork (United States), Funding Raised	Internet first brand offering energy bars	-	-	36/100
10th	Exo 2014, Austin (United States), Acquired	Sustainable protein snacks and powders fueled by Acheta (cricket) protein	$6.1M	Collab Fund, Start Garden & 10 others	36/100

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Kind has made 1 investment in Empatico and acquired Nature's Bakery and Creative Snacks.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 02, 2020	Acquisition	Nature's Bakery	2010	Reno (United States)
Oct 15, 2019	Acquisition	Creative Snacks	2009	High Point (United States)
Oct 17, 2017	Investments	Empatico	2012	New York City (United States)