When was PinMeto founded?

PinMeto was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is PinMeto located?

PinMeto is headquartered in Malmo, Sweden. It is registered at St Getrudsgatan 4B, 21125 Malmö.

How many employees does PinMeto have?

As of May 31, 2026, the latest employee count at PinMeto is 104.

Is PinMeto a funded company?

PinMeto is a funded company, having raised a total of $3.42M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 31, 2015.

When was the latest funding round of PinMeto?

PinMeto's latest funding was a $***** Series A round on Nov 23, 2018, with participation from 3 investors. Its primary sector is MarketingTech. In Sweden, the MarketingTech sector has seen $83.6M in funding in 2026 to date.

Where does PinMeto rank among its competitors?

PinMeto ranks 25th amongst 216 active competitors, of which 33 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was SOCi, which secured $120M in Mar, 2023.

Who are the top competitors of PinMeto?

PinMeto's top competitors include SOCi, Uberall and ReachLocal. Among them, SOCi secured the most recent funding round in March, 2023.

PinMeto - 2026 Company Profile, Team, Funding & Competitors

PinMeto is a series A company based in Malmo (Sweden), founded in 2013 by Petter Palander and Marcus Olsson. It operates as a Platform for business listing on social platforms. PinMeto has raised $3.42M in funding from Spintop Ventures. The company has 216 active competitors, including 33 funded and 25 that have exited. Its top competitors include companies like SOCi, Uberall and ReachLocal.

Company Details

PinMeto offers a platform for business listing on social media platforms such as Google, Facebook, Instagram, Apple maps, Twitter, Pinterest, and Foursquare. The company manages data on different platforms including search engines, social media, maps services, apps, business directories, recommendation platforms, GPS-systems, more. The company's clients include Fitness24Seven, STC Training Club, V.E.S.P.A, and Barista.

Website: www.pinmeto.com/
Social
Registered Address: St Getrudsgatan 4B, 21125 Malmö

Key Metrics

Founded Year

2013

Location

Malmo, Sweden

Stage

Series A

Total Funding

$3.42M in 5 rounds

Latest Funding Round

Series A, Nov 23, 2018, $*****

Investors

Spintop Ventures & 6 more

Ranked

25^th among 216 active competitors

Employee Count

104 as on May 31, 2026

Similar Companies

SOCi & 294 more

View PinMeto's full profile

PinMeto is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PINMETO AB CIN: 921206801 , Norway, Active	Sep 04, 2013	-	-

PinMeto has raised a total funding of $3.42M over 5 rounds. Its first funding round was on Mar 31, 2015. Its latest funding round was a Series A round on Nov 23, 2018 for $*****. 3 investors participated in its latest round. PinMeto has 7 institutional investors.

Here is the list of recent funding rounds of PinMeto:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 23, 2018	8909660	Series A	6070334	7788076	1466756	1508076
Sep 13, 2017	3876846	Seed	2822437	7210372	3726129	H&M Group Ventures
May 30, 2016	8282322	Seed	5789810	2307465	4733386	Axel Johnson

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View details of PinMeto's funding rounds and investors

The founders of PinMeto are Petter Palander and Marcus Olsson.

Here are the details of PinMeto's key team members:

Petter Palander: Co-Founder of PinMeto.
Marcus Olsson: Co-Founder of PinMeto.

View details of PinMeto's Founder profiles and Board Members

PinMeto's employee count trend

PinMeto has 104 employees as of May 26. Here is PinMeto's employee count trend over the years:

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Top competitors of PinMeto include SOCi, Uberall and ReachLocal. Here is the list of Top 10 competitors of PinMeto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SOCi 2012, San Diego (United States), Series E	Marketing platform for businesses	$238M	Vertical Venture Partners, JMI Management ... & 14 others	74/100
2nd	Uberall 2009, Berlin (Germany), Series C	Provider of platform for multi-location marketing and local online presence	$140M	United Internet, HPE Growth & 10 others	65/100
3rd	ReachLocal 2004, Los Angeles (United States), Acquired	Marketing solutions for local businesses	$68.6M	Hercules Capital, VantagePoint Capital Partners ... & 7 others	59/100
4th	PromoRepublic 2013, Palo Alto (United States), Seed	Cloud based platform for local marketing	$5.66M	Alfabeat, Vendep Capital & 17 others	59/100
5th	Netsertive 2009, Morrisville (United States), Series C	Cloud-based digital marketing platform for SMBs	$38.8M	RRE Ventures, Greycroft & 5 others	57/100
6th	DashLoc 2019, Delhi (India), Unfunded	Provider of platform for managing business listings, reviews, and local analytics	-	-	52/100
7th	alphin 2017, Berlin (Germany), Series A	Provider of the local marketing software solution	$6.13M	Scale Capital, HV Capital & 24 others	52/100
8th	MomentFeed 2010, Santa Monica (United States), Acquired	Hybrid customer experience platform connecting brands with local customers	$38.3M	Level Equity, Signia Venture Partners & 19 others	50/100
9th	Synup 2013, New York City (United States), Series A	Provider of a platform for local listing and reputation management	$6.5M	Vertex Ventures, Prime Venture Partners	50/100
10th	Locafy 2009, Perth (Australia), Public	Local marketing platform for businesses	-	-	49/100
25th	PinMeto 2013, Malmo (Sweden), Series A	Platform for business listing on social platforms	$3.42M	CNI, H&M Group Ventures & 5 others	41/100