When was plista founded?

plista was founded in 2008 and raised its 1st funding round within a year of its incorporation.

Where is plista located?

plista is headquartered in Berlin, Germany.

Who is the current CEO of plista?

Dominik Matyka of plista. They have also founded 2 companies.

How many employees does plista have?

As of Jul 31, 2026, the latest employee count at plista is 13.

Is plista a funded company?

plista is a funded company, having raised a total of $3.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 17, 2008.

When was the latest funding round of plista?

plista's latest funding was a $***** Series A round on Nov 01, 2010, with participation from 1 investor. Its primary sector is AdTech. In Germany, the AdTech sector has seen $10.3M in funding in 2026 to date.

Where does plista rank among its competitors?

plista ranks 46th amongst 1168 active competitors, of which 65 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Wunderkind, which secured an undisclosed amount in Aug, 2026.

Who are the top competitors of plista?

plista's top competitors include Verve, Captify and OpenWeb. Among them, Wunderkind secured the most recent funding round in August, 2026.

plista - 2026 Company Profile, Team, Funding & Competitors

plista is an acquired company based in Berlin (Germany), founded in 2008 by Dominik Matyka. It operates as a Platform offering ad network software. plista has raised $3.8M in funding from investors like Draper Investment, HTGF and DuMont Media Group. The company has 1168 active competitors, including 65 funded and 119 that have exited. Its top competitors include companies like Verve, Captify and OpenWeb.

Company Details

Platform offering ad network software. It connects advertisers and publishers together via its data-driven content and advertising platform. It supports multiple ad formats. It leverages AI that helps to measure the ad outcomes. It allows publishers to generate traffic and monetize the content.

Website: plista.com
Social
Email ID: *****@plista.com
Phone Number: +49 **********

Key Metrics

Founded Year

2008

Location

Berlin, Germany

Stage

Acquired

Total Funding

$3.8M in 3 rounds

Latest Funding Round

Series A, Nov 01, 2010, $*****

Investors

Draper Investment & 8 more

Ranked

46^th among 1168 active competitors

Employee Count

13 as on Jul 31, 2026

Investment & Acquisitions

Linkpulse

Similar Companies

Verve & 2225 more

Exit Details

Acquired by WPP (Jan 07, 2014)

View plista's full profile

plista is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
plista GmbH CIN: HRB114726 , Germany, Active		-	-

plista got acquired by WPP and GroupM on Jan 07, 2014.

Click here to take a look at plista's acquisition in detail

plista has raised a total funding of $3.8M over 3 rounds. Its first funding round was on Nov 17, 2008. Its latest funding round was a Series A round on Nov 01, 2010 for $*****. 1 investor participated in its latest round. plista has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of plista:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 01, 2010	8977198	Series A	2425629	6816267	5557019	4082767
Aug 20, 2009	1922187	Seed	7206497	6491143	3947171	Peter Schüpbach
Nov 17, 2008	6184730	Seed	4074549	5423626	Draper Investment	3475046

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View details of plista's funding rounds and investors

The founders of plista is Dominik Matyka.

Here are the details of plista's key team members:

Dominik Matyka: Former Co-Founder & CEO of plista and founder of 5 other companies, including NAP, U25 Ventures and Cavalry Ventures.
Contact Info: 3 email addresses

View details of plista's Founder profiles and Board Members

plista's employee count trend

plista has 13 employees as of Jul 26. Here is plista's employee count trend over the years:

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Top competitors of plista include Verve, Captify and OpenWeb. Here is the list of Top 10 competitors of plista, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Verve 2005, New York City (United States), Acquired	Provider of privacy first omni channel advertising platform	$263M	Kindred Capital, Elderstreet Investments ... & 19 others	72/100
2nd	Captify 2011, London (United Kingdom), Acquired	Online open web search intelligence platform in the advertising sector	$17M	Smedvig Capital, Accel-KKR & 4 others	67/100
3rd	OpenWeb 2012, New York City (United States), Series F	Provider of cross device ad network	$393M	Insight Partners, Georgian & 28 others	66/100
4th	GumGum 2007, Santa Monica (United States), Series E	Advertisement management platform for businesses	$134M	Morgan Stanley, Goldman Sachs Investment Partners ... & 10 others	65/100
5th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$156M	Neuberger Berman, LaunchTime & 24 others	63/100
6th	MediaAlpha 2010, Redmond (United States), Public	Provider of ad network solutions	-	Insignia Capital Group, Western Alliance Bank ... & 2 others	63/100
7th	Affinity 1996, San Francisco (United States), Acquired	AdTech solutions provider, pioneering new frontiers for publishers and advertisers	$60M	Columbia Capital, Pamlico Capital & 6 others	59/100
8th	The Arena Group 2011, New York City (United States), Public	Platform offering ad network software	-	B. Riley & Co.	58/100
9th	EX.CO 2012, New York City (United States), Series C	Content management platform	$69.2M	Viola Group, 83NORTH & 12 others	55/100
10th	OneTag 2015, Manhattan (United States), Acquired	Provider of ad network	-	-	55/100
46th	plista 2008, Berlin (Germany), Acquired	Platform offering ad network software	$3.8M	Crédit Agricole Private Equity, Capnamic Ventures ... & 7 others	42/100