Puresta - About the company
Puresta is a seed company based in Gurugram (India), founded in 2017 by Bhisham Bhateja and Hitesh Dhingra. It operates as an Online retailer of dermatologist-formulated skincare products designed for various skin concerns. Puresta has raised $3.7M in funding from Spring, with a current valuation of ₹*****. The company has 360 active competitors, including 20 funded and 6 that have exited. Its top competitors include companies like Foxtale, Deconstruct and World of Asaya.
Company Details
Online retailer of dermatologist-formulated skincare products designed for various skin concerns. The company offers products such as moisture balms, face serums, and face masks. These products address acne-prone skin, dullness, pigmentation, and dry or dehydrated skin. The company states its formulas are designed to respect the skin barrier.
- Website
- puresta.in
- Social
- Email ID
- *****@thepatterncloud.com
- Registered Address
- H.NO. 207, SECTOR 23, CARTERPURI ALIAS, Palam Vihar (Gurgaon), Gurgaon, Palam Vihar, Haryana, India, 122017
Key Metrics
Founded Year
2017
Location
Gurugram, India
Stage
Seed
Total Funding
$3.7M in 1 round
Latest Funding Round
Post Money Valuation
₹***** as on Nov 10, 2025
Ranked
31st among 360 active competitors
Employee Count
8 as on May 31, 2026
Investment & Acquisitions
Legal entities associated with Puresta
Puresta is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PURESTA LIFESTYLE PRIVATE LIMITED CIN: U47722HR2025PTC128733 , India, Active | Feb 20, 2025 | - | 34 (As on Mar 01, 2026) |
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Puresta's funding and investors
Puresta has raised a total funding of $3.7M over 1 round. Its latest funding round was a Seed round on Sep 12, 2025 for $*****. 6 investors participated in its latest round. Puresta has 5 institutional investors and 7 angel investors.
Here is the list of recent funding rounds of Puresta:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 12, 2025 | 8620796 | Seed | 3658767 | 3291207 | 6669537 | 1243132 |
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Puresta's founders and board of directors
Founder? Claim ProfileThe founders of Puresta are Bhisham Bhateja and Hitesh Dhingra.
Here are the details of Puresta's key team members:
- Bhisham Bhateja: Co-Founder & COO of Puresta and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Hitesh Dhingra: Co-Founder of Puresta and founder of 1 other company. They are also an angel investor in 1 startup.Contact Info: 1 email address and 1 phone number
View details of Puresta's Founder profiles and Board Members
Puresta's employee count trend
Puresta has 8 employees as of May 26. Here is Puresta's employee count trend over the years:
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Puresta's Competitors and alternates
Top competitors of Puresta include Foxtale, Deconstruct and World of Asaya. Here is the list of Top 10 competitors of Puresta, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online brand of skincare, face, lip, body care, and perfume products | $56.8M | 70/100 | ||
2nd |  Deconstruct 2020, Bengaluru (India), Series A | Platform offering multi-category skincare products | $10.4M | 69/100 | |
3rd |  World of Asaya 2021, Bengaluru (India), Seed | Online brand offering skincare products | $6.01M | 66/100 | |
4th |  Minimalist 2018, Jaipur (India), Acquired | Online retailer of skincare, body, hair, and lip care products | $15M | 61/100 | |
5th | _1571892097075.png?devicePixelRatio=2&height=30&width=30){kind=logo} Conscious Chemist 2019, Gurugram (India), Seed | Internet first brand offering skin care products | $3.69M | 59/100 | |
6th |  Dr. Sheth's 2015, Mumbai (India), Acquired | Manufacturer of skincare products addressing various skin types and concerns | $720K | 59/100 | |
7th |  SkinInspired 2022, Udaipur (India), Series A | Luxury skincare brand offering products designed for indian skin | $4.39M | 56/100 | |
8th | Retailer of dermatological skincare hair care and nutritional supplement products | $6.31M | 55/100 | ||
9th | Brand of skin care products | - | - | 52/100 | |
10th |  The Skin Diet Company 2021, Indore (India), Unfunded | Internet first brand offering natural skincare products | - | - | 52/100 |
31st | Online retailer of dermatologist-formulated skincare products designed for various skin concerns | $3.7M | 31/100 |
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Puresta's Latest cap tables and shareholding
Founders (largest shareholder) own 86.00%, Funds own 6.48%, Enterprises own 0.93% and Angels own 1.64%. The net worth of Puresta's founders is INR 163Cr as of Nov 10, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 86.00% | 163Cr | 9799724 | 2170980 | 1801631 | 3354699 |
7884671 | 7718831 | 9127972 | 4130126 | 6073709 | 9115080 | |
2671793 | 1149895 | 6553661 | 6650760 | 5772456 | 2447929 | |
Fund | 6.48% | 12.3Cr | 922010 | 403334 | 236530 | 672243 |
70921 | 98088 | 99876 | 86777 | 42522 | 44738 | |
Enterprise | 0.93% | 1.75Cr | 0 | 0 | 0 | 0 |
Angel | 1.64% | 3.1Cr | 8 | 2 | 3 | 3 |
ESOP Pool | 4.95% | 9.35Cr | 6535 | 7675 | 1171 | 2209 |
Total | 100.00% | 189Cr | 3839030 | 7604094 | 2529219 | 1702413 |
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DisclaimerView more details of Puresta's Shareholding
Puresta's Investments and acquisitions
Puresta has acquired SkinQ. Puresta has not made any investments as of now.Reports related to Puresta
Here is the latest report on Puresta's sector:
News related to Puresta
Media has covered Puresta for 1 event in last 1 year.
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