When was Puresta founded?

Puresta was founded in 2017 and raised its 1st funding round 8 years after it was founded.

Where is Puresta located?

Puresta is headquartered in Gurugram, India. It is registered at H.NO. 207, SECTOR 23, CARTERPURI ALIAS, Palam Vihar (Gurgaon), Gurgaon, Palam Vihar, Haryana, India, 122017.

Which legal entities is Puresta associated with?

Puresta is associated with PURESTA LIFESTYLE PRIVATE LIMITED.

Is Puresta a funded company?

Puresta is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 12, 2025.

How much is Puresta worth?

The latest valuation of Puresta is ₹***** as of Nov 10, 2025.

When was the latest funding round of Puresta?

Puresta's latest funding was a $***** Seed round on Sep 12, 2025, with participation from 6 investors.

Where does Puresta rank among its competitors?

Puresta ranks 171st amongst 360 active competitors, of which 18 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Puresta, which secured $3.7M in Feb, 2026.

Who are the top competitors of Puresta?

Puresta's top competitors include Foxtale, Deconstruct and World of Asaya. Among them, SkinInspired secured the most recent funding round in January, 2026.

Puresta - 2026 Company Profile, Team, Funding & Competitors

Puresta is a seed company based in Gurugram (India), founded in 2017 by Bhisham Bhateja, Hitesh Dhingra and Ashish Mishra. It operates as an Online retailer of dermatologist-formulated skincare products designed for various skin concerns. Puresta has raised $3.7M in funding from Spring, with a current valuation of ₹*****. The company has 360 active competitors, including 18 funded and 4 that have exited. Its top competitors include companies like Foxtale, Deconstruct and World of Asaya.

Company Details

Online retailer of dermatologist-formulated skincare products designed for various skin concerns. The company offers products such as moisture balms, face serums, and face masks. These products address acne-prone skin, dullness, pigmentation, and dry or dehydrated skin. The company states its formulas are designed to respect the skin barrier.

Website: puresta.in
Social
Email ID: *****@thepatterncloud.com
Registered Address: H.NO. 207, SECTOR 23, CARTERPURI ALIAS, Palam Vihar (Gurgaon), Gurgaon, Palam Vihar, Haryana, India, 122017

Key Metrics

Founded Year

2017

Location

Gurugram, India

Stage

Seed

Total Funding

$3.7M in 1 round

Latest Funding Round

Seed, Sep 12, 2025, $*****

Post Money Valuation

₹***** as on Nov 10, 2025

Investors

Spring

Ranked

171^st among 360 active competitors

Investment & Acquisitions

SkinQ

Similar Companies

Foxtale & 1272 more

View Puresta's full profile

Puresta is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PURESTA LIFESTYLE PRIVATE LIMITED CIN: U47722HR2025PTC128733 , India, Active	Feb 20, 2025	-	34 (As on Mar 01, 2026)

Puresta has raised a total funding of $3.7M over 1 round. Its latest funding round was a Seed round on Sep 12, 2025 for $*****. 6 investors participated in its latest round. Puresta has 1 institutional investor.

Here is the list of recent funding rounds of Puresta:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 12, 2025	2999932	Seed	4717205	2174761	8342742	9143369

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View details of Puresta's funding rounds and investors

The founders of Puresta are Bhisham Bhateja, Hitesh Dhingra and Ashish Mishra.

Here are the details of Puresta's key team members:

Bhisham Bhateja: Co-Founder & COO of Puresta and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Hitesh Dhingra: Co-Founder of Puresta and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address and 1 phone number
Ashish Mishra: Co-Founder & CBO of Puresta and founder of 1 other company.

View details of Puresta's Founder profiles and Board Members

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Top competitors of Puresta include Foxtale, Deconstruct and World of Asaya. Here is the list of Top 10 competitors of Puresta, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foxtale 2021, Mumbai (India), Series C	Online brand of skincare, face, lip, body care, and perfume products	$57.4M	Z47, Panthera & 25 others	70/100
2nd	Deconstruct 2020, Bengaluru (India), Series A	Platform offering multi-category skincare products	$10.4M	Beenext, Kalaari Capital & 16 others	68/100
3rd	World of Asaya 2021, Bengaluru (India), Seed	Online brand offering skincare products	$6.01M	Ashrayahasthatrust, RPSG Capital Ventures ... & 15 others	65/100
4th	Conscious Chemist 2019, Gurugram (India), Seed	Internet first brand offering skin care products	$3.69M	Inflection Point Ventures, Maa Creations ... & 17 others	59/100
5th	Dr. Sheth's 2015, Mumbai (India), Acquired	Manufacturer of skincare products addressing various skin types and concerns	$720K	UBR Capital, Dominor & 47 others	58/100
6th	Aqualogica 2019, Gurugram (India), Unfunded	Internet first brand offering skincare products	-	-	57/100
7th	Cetaphil 1947, Mumbai (India), Unfunded	Brand of skin care products	-	-	56/100
8th	SkinInspired 2022, Udaipur (India), Series A	Luxury skincare brand offering products designed for indian skin	$4.39M	Unilever Ventures, Spring & 4 others	54/100
9th	RAS Luxury Oils 2017, Raipur (India), Series A	Online luxury beauty brand offering multi-category organic skincare products	$9.95M	Sixth Sense Ventures, Unilever Ventures & 16 others	54/100
10th	The Skin Diet Company 2021, Indore (India), Unfunded	Internet first brand offering natural skincare products	-	-	51/100
171st	Puresta 2017, Gurugram (India), Seed	Online retailer of dermatologist-formulated skincare products designed for various skin concerns	$3.7M	Spring	35/100

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Founders (largest shareholder) own 86.00%, Funds own 6.48%, Enterprises own 0.93% and Angels own 1.64%. The net worth of Puresta's founders is INR 163Cr as of Nov 10, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	86.00%	163Cr	5289577	2689306	6174885	6188320
Bhisham Bhateja	2651899	6535823	3700537	6633131	8993068	2314312
Hitesh Dhingra	1536597	4107529	3356846	5018278	5361915	2080400
Fund	6.48%	12.3Cr	630353	899181	819498	660912
Spring	44897	19893	72552	25864	50689	84707
Enterprise	0.93%	1.75Cr	0	0	0	0
Angel	1.64%	3.1Cr	5	4	7	6
ESOP Pool	4.95%	9.35Cr	7968	3336	5661	9309
Total	100.00%	189Cr	9395343	1402353	3912839	3011021