When was R for Rabbit founded?

R for Rabbit was founded in 2014 and raised its 1st funding round 7 years after it was founded.

Where is R for Rabbit located?

R for Rabbit is headquartered in Ahmedabad, India. It is registered at 307, 309, 310 PINNACLE BUSINESS PARK, 3RD FLOOR, CORPORATE ROAD, PRAHLAD NAGAR, Azad Society, Ahmedabad, Ahmadabad City, Gujarat, India, 380015.

Which legal entities is R for Rabbit associated with?

R for Rabbit is associated with R FOR RABBIT BABY PRODUCTS PRIVATE LIMITED and 1 other.

How many employees does R for Rabbit have?

As of Sep 30, 2026, the latest employee count at R for Rabbit is 151.

Is R for Rabbit a funded company?

R for Rabbit is a funded company, having raised a total of $19.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 13, 2021.

How much is R for Rabbit worth?

The latest valuation of R for Rabbit is $***** as of Aug 14, 2025.

When was the latest funding round of R for Rabbit?

R for Rabbit's latest funding was a $***** Series B round on Jul 03, 2025, with participation from 2 investors.

What is the annual revenue of R for Rabbit?

Annual revenue of R for Rabbit is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does R for Rabbit rank among its competitors?

R for Rabbit ranks 3rd amongst 57 active competitors, of which 7 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was INCLUD, which secured $27.5K in Jun, 2026.

Who are the top competitors of R for Rabbit?

R for Rabbit's top competitors include INCLUD, Mylo and Popees. Among them, INCLUD secured the most recent funding round in June, 2026.

R for Rabbit - 2026 Company Profile, Team, Funding, Competitors & Financials

R for Rabbit is a series B company based in Ahmedabad (India), founded in 2014 by Kinjal Popat. It operates as an Internet first brand offering multi-category baby care products. R for Rabbit has raised $19.4M in funding from investors like Filter Capital, Xponentia Capital and Negen Angel Fund, with a current valuation of $*****. The company has 57 active competitors, including 7 funded and 1 that has exited. Its top competitors include companies like INCLUD, Mylo and Popees.

Company Details

Internet first brand offering multi-category baby care products. The product catalog includes scrollers & prams, baby walkers, diaper bags, travel accessories, feeding accessories, toys grooming products, skincare, and more.

Website: rforrabbit.com
Social
Email ID: *****@rforrabbit.com
Phone Number: +91 **********
Registered Address: 307, 309, 310 PINNACLE BUSINESS PARK, 3RD FLOOR, CORPORATE ROAD, PRAHLAD NAGAR, Azad Society, Ahmedabad, Ahmadabad City, Gujarat, India, 380015

Key Metrics

Founded Year

2014

Location

Ahmedabad, India

Stage

Series B

Total Funding

$19.4M in 3 rounds

Latest Funding Round

Series B, Jul 03, 2025, $*****

Post Money Valuation

$***** as on Aug 14, 2025

Investors

Filter Capital & 6 more

Ranked

3^rd among 57 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

151 as on Sep 30, 2026

Similar Companies

INCLUD & 378 more

View R for Rabbit's full profile

R for Rabbit is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PLAYPIPERS INDUSTRIES LLP CIN: AAV-8559 , India, Active	Feb 11, 2021	₹50 - ₹100 Cr (As on Mar 31, 2025)	28 (As on Feb 01, 2026)
R FOR RABBIT BABY PRODUCTS PRIVATE LIMITED CIN: U36940GJ2014PTC078205 , India, Active	Jan 08, 2014	₹100 - ₹500 Cr (As on Mar 31, 2025)	107 (As on Mar 01, 2026)

R for Rabbit has raised a total funding of $19.4M over 3 rounds. Its first funding round was on Aug 13, 2021. Its latest funding round was a Series B round on Jul 03, 2025 for $*****. 2 investors participated in its latest round. R for Rabbit has 5 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of R for Rabbit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 03, 2025	2090600	Series B	3781884	1148303	2989660	8236895
Mar 21, 2023	8362640	Series A	6230438	3590057	8947301	5037450
Aug 13, 2021	2660171	Series A	8921456	3577946	Xponentia Capital	4590005

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View details of R for Rabbit's funding rounds and investors

The founders of R for Rabbit is Kinjal Popat.

Here are the details of R for Rabbit's key team members:

Kinjal Popat: Co-Founder & COO of R for Rabbit. They serve on the board of 1 company.
Contact Info: 1 email address

R for Rabbit's Board of Directors

R for Rabbit's board has 3 active members. Kinjal Popat and Kunal Popat are part of team and Rajnikant Kishorkumar Shah is independent board member.

Here is the list of R for Rabbit's board of directors:

Name	Type	Representing	Status	Duration
Kinjal Popat	Team	-	Current	12y 8m
Kunal Popat	Team	-	Current	12y 8m
Rajnikant Kishorkumar Shah	Independent board member	-	Current	4y 5m

View details of R for Rabbit's Founder profiles and Board Members

R for Rabbit's employee count trend

R for Rabbit has 151 employees as of Sep 26. Here is R for Rabbit's employee count trend over the years:

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Top competitors of R for Rabbit include INCLUD, Mylo and Popees. Here is the list of Top 10 competitors of R for Rabbit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	INCLUD 2021, Gurugram (India), Seed	Internet first brand offering apparel for babies and kids	$4.89M	Stride Ventures, Incubate Fund India & 14 others	63/100
2nd	Mylo 2018, Gurugram (India), Series B	Retailer of baby, mom, and pregnancy essential products online	$28.4M	W Health Ventures, Endiya Partners & 36 others	63/100
3rd	R for Rabbit 2014, Ahmedabad (India), Series B	Internet first brand offering multi-category baby care products	$19.4M	3one4 Capital, Xponentia Capital & 5 others	63/100
4th	Popees 2005, Malappuram (India), Series A	Retailer of baby and maternity clothing, toys, baby care products	$9.24M	Pure Capital, Het Choksey Advisors & 87 others	56/100
5th	Babyhug 2014, India, Unfunded	Internet first brand offering multi-category products for kids	-	-	52/100
6th	Blupin Technologies 2017, Gurugram (India), Seed	Platform offering mom and baby products and services	$5.23M	ITC	49/100
7th	Baby Forest 2022, Delhi (India), Unfunded	Retailer of ayurvedic products formulated for newborn baby care needs	-	-	49/100
8th	Oyobaby 2015, Delhi (India), Unfunded	Online retail marketplace for baby products	-	-	46/100
9th	Mi Arcus 2020, Ludhiana (India), Unfunded	Retailer of clothing and accessories for infants and young children	-	-	44/100
10th	MomsHome 2015, Jaipur (India), Seed	Provider of sustainable baby essentials brand	$687K	Mistry Ventures, Prime Venture Partners & 2 others	44/100

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Founders (largest shareholder) own 69.23%, Funds own 26.26%, Enterprises own 0.35% and Angels own 3.17%. The net worth of R for Rabbit's founders is INR 588Cr as of Aug 14, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	69.23%	588Cr	4354903	1637418	3643650	5220567
Kinjal Popat	7221328	6271055	1037225	8858611	4110922	8179406
Fund	26.26%	223Cr	4901520	2024396	7321684	3473195
3one4 Capital	4367999	6211703	7255325	7444025	4855137	7363467
Filter Capital	2918086	1367043	7231286	7443977	4781389	5837020
Negen Angel Fund	1	1	1	4	7	1
Xponentia Capital	0	0	0	0	0	0
Enterprise	0.35%	2.98Cr	0	0	0	0
Angel	3.17%	27Cr	577	211	225	425
ESOP Pool	0.99%	8.38Cr	0	0	0	0
Total	100.00%	850Cr	4878810	1208387	4173602	8073250