When was Rakuten Fits Me founded?

Rakuten Fits Me was founded in 2009 and raised its 1st funding round within a year of its incorporation.

Where is Rakuten Fits Me located?

Rakuten Fits Me is headquartered in London, United Kingdom.

Which legal entities is Rakuten Fits Me associated with?

Rakuten Fits Me is associated with Rakuten Estonia OÜ and 6 others.

How many employees does Rakuten Fits Me have?

As of Jul 31, 2026, the latest employee count at Rakuten Fits Me is 13.

Is Rakuten Fits Me a funded company?

Rakuten Fits Me is a funded company, having raised a total of $16M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 2009.

When was the latest funding round of Rakuten Fits Me?

Rakuten Fits Me's latest funding was a $***** Series B round on Oct 23, 2014, with participation from 2 investors. Its primary sector is E-Commerce Enablers. In United Kingdom, the E-Commerce Enablers sector has seen $106M in funding in 2026 to date.

What is the annual revenue of Rakuten Fits Me?

Annual revenue of Rakuten Fits Me is less than €1M as on Dec 31, 2023

Where does Rakuten Fits Me rank among its competitors?

Rakuten Fits Me ranks 30th amongst 405 active competitors, of which 52 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Bodd, which secured $9.88M in Dec, 2025.

Who are the top competitors of Rakuten Fits Me?

Rakuten Fits Me's top competitors include CLO Virtual Fashion, True Fit and Metadome. Among them, Bodd secured the most recent funding round in December, 2025.

Rakuten Fits Me - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Rakuten Fits Me develops virtual fitting room solutions for online clothing retailers. Its virtual fitting room solutions helps boost the profitability of online clothing retailers by enabling them to overcome the online fit problem, increasing conversions and reducing garment returns. Based on the user profile, the company displays exactly how the garment will fit on their body.

Key Metrics

Founded Year

2009

Location

London, United Kingdom

Stage

Acqui-Hired

Total Funding

$16M in 5 rounds

Latest Funding Round

Series B, Oct 23, 2014, $*****

Investors

Entrepreneurs Fund & 4 more

Ranked

30^th among 405 active competitors

Annual Revenue

€0 - €1M as on Dec 31, 2023

Employee Count

13 as on Jul 31, 2026

Similar Companies

CLO Virtual Fashion & 174 more

View Rakuten Fits Me's full profile

Rakuten Fits Me is associated with 7 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
Usaldusühing SMART BALTI CIN: 10805934 , Estonia, Active	Sep 26, 2001	-	-
Usaldusühing Materialist CIN: 11324326 , Estonia, Active	Nov 19, 2006	-	-
FITS.ME HOLDINGS LIMITED CIN: 7871517 , Germany, Active	Dec 04, 2011	-	24 (As on Dec 31, 2017)
UÜ Domeenkaks CIN: 11354913 , Estonia, Active	Feb 19, 2007	-	-
UÜ Domeenkolm CIN: 11325389 , Estonia, Active	Nov 22, 2006	-	-
Rakuten Estonia OÜ CIN: 11259853 , Estonia, Active	Jun 01, 2006	€0 - €1M (As on Dec 31, 2023)	11 (As on Sep 30, 2024)
UÜ Domeenüks CIN: 11325521 , Estonia, Active	Nov 22, 2006	-	-

Rakuten Fits Me has raised a total funding of $16M over 5 rounds. Its first funding round was on May 2009. Its latest funding round was a Series B round on Oct 23, 2014 for $*****. 2 investors participated in its latest round. Rakuten Fits Me has 5 institutional investors.

Here is the list of recent funding rounds of Rakuten Fits Me:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 23, 2014	2187817	Series B	4037354	5808724	1424186	3890467
Apr 16, 2013	8465237	Series A	7242179	5067492	2803237	SmartCap & 2 more
Feb 06, 2012	5558006	Series A	9676618	7776189	Entrepreneurs Fund	9977189

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View details of Rakuten Fits Me's funding rounds and investors

The founders of Rakuten Fits Me is Heikki Haldre.

Here are the details of Rakuten Fits Me's key team members:

Heikki Haldre: Founder and chief executive of Rakuten Fits Me.

View details of Rakuten Fits Me's Founder profiles and Board Members

Rakuten Fits Me's employee count trend

Rakuten Fits Me has 13 employees as of Jul 26. Here is Rakuten Fits Me's employee count trend over the years:

Employee count trend for Rakuten Fits Me

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Top competitors of Rakuten Fits Me include CLO Virtual Fashion, True Fit and Metadome. Here is the list of Top 10 competitors of Rakuten Fits Me, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CLO Virtual Fashion 2009, Seoul (South Korea), Series D	Developer of 3D fashion design software for virtual garment creation	$34M	Epic Games, Pearl Abyss Capital & 7 others	64/100
2nd	True Fit 2009, Boston (United States), Series C	Provider of an AI sizing platform for apparel and footwear retailers	$148M	Georgian, Jump Capital & 11 others	63/100
3rd	Metadome 2016, San Mateo (United States), Series A	Provider of XR and AI platform for immersive customer experiences	$10.6M	Chiratae Ventures, Lenskart Vision Fund & 34 others	58/100
4th	Doji 2024, New York City (United States), Seed	Provider of a platform for fashion exploration and self-expression	$14M	Thrive Capital, Seven Seven Six & 1 others	57/100
5th	Tryndbuy 2018, Delhi (India), Seed	Developer of an AI platform for virtual try-on and media	$6.32M	Yali Capital, Orbit Ventures & 15 others	52/100
6th	Bodd 2013, Prahran (Australia), Series A	Manufacturer of 3D body scanners for diversified applications	$14.9M	Blue Sky Capital Strategies, Ellerston Capital ... & 3 others	52/100
7th	Zelig Technology 2021, Los Angeles (United States), Series A	AI-based virtual try-on solutions for fashion businesses	$15M	Hilco	47/100
8th	Virtusize 2011, Stockholm (Sweden), Acquired	eCommerce fitting application	$1.55M	Almi Invest, VentureOut & 2 others	46/100
9th	MemoMi 2012, Palo Alto (United States), Acquired	AR & AI mirror software transforming luxury shopping with personalized experiences	-	-	45/100
10th	Hexa3D 2014, Tel Aviv (Israel), Series A	SaaS platform for 3D content creation to enable AR/VR in commerce	$27.2M	HTC Corporation, Point72 Ventures & 5 others	44/100
30th	Rakuten Fits Me 2009, London (United Kingdom), Acqui-Hired	Virtual Fitting Room technology provider	$16M	SmartCap, Conor & 3 others	36/100