When was True Fit founded?

True Fit was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Where is True Fit located?

True Fit is headquartered in Boston, United States.

How many employees does True Fit have?

As of May 31, 2026, the latest employee count at True Fit is 122.

Is True Fit a funded company?

True Fit is a funded company, having raised a total of $148M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 15, 2010.

When was the latest funding round of True Fit?

True Fit's latest funding was a $***** Conventional Debt round on Dec 08, 2021, with participation from 1 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $759M in funding in 2026 to date.

Where does True Fit rank among its competitors?

True Fit ranks 1st amongst 253 active competitors, of which 48 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Tryndbuy, which secured $5.32M in Oct, 2025.

Who are the top competitors of True Fit?

True Fit's top competitors include Banuba, Unbxd and Metadome. Among them, Tryndbuy secured the most recent funding round in October, 2025.

True Fit - 2026 Company Profile, Team, Funding & Competitors

True Fit is a series C company based in Boston (United States), founded in 2009 by Jessica Murphy. It operates as a Provider of an AI sizing platform for apparel and footwear retailers. True Fit has raised $148M in funding from investors like Jump Capital, Signal Peak and Georgian. The company has 253 active competitors, including 48 funded and 9 that have exited. Its top competitors include companies like Banuba, Unbxd and Metadome.

Company Details

Provider of an AI sizing platform for apparel and footwear retailers. The platform aims to eliminate sizing guesswork and increase shopper confidence. It offers personalized size recommendations based on shopper demographics and preferences. The platform provides size and fit guidance using purchase and keep data. It helps shoppers find the size that fits them best.

Website: truefit.com
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Key Metrics

Founded Year

2009

Location

Boston, United States

Stage

Series C

Total Funding

$148M in 10 rounds

Latest Funding Round

Conventional Debt, Dec 08, 2021, $*****

Investors

Jump Capital & 12 more

Ranked

1^st among 253 active competitors

Employee Count

122 as on May 31, 2026

Similar Companies

Unbxd & 215 more

View True Fit's full profile

True Fit is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TRUE FIT DEVELOPMENT INDIA PRIVATE LIMITED CIN: U72900MH2016FTC284969 , India, Active	Aug 19, 2016	0 - ₹10 Cr (As on Mar 31, 2025)	19 (As on Mar 31, 2024)
TRUE FIT CORPORATION CIN: 710980124 , Belgium, Active	Mar 23, 2005	-	62 (As on Dec 31, 2022)	-

True Fit has raised a total funding of $148M over 10 rounds. Its first funding round was on Jan 15, 2010. Its latest funding round was a Conventional Debt round on Dec 08, 2021 for $*****. 1 investor participated in its latest round. True Fit has 13 institutional investors.

Here is the list of recent funding rounds of True Fit:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 08, 2021	2783488	Conventional Debt	1065431	5869331	8175595	9026284
Dec 07, 2021	1230899	Series C	7951798	1132558	9743426	Jump Capital & 3 more
Jan 15, 2018	6347736	Series C	8358158	8516108	Georgian	Jump Capital & 3 more

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View details of True Fit's funding rounds and investors

The founders of True Fit is Jessica Murphy.

Here are the details of True Fit's key team members:

Jessica Murphy: Co-Founder & CEO of True Fit.
Contact Info: 1 email address

View details of True Fit's Founder profiles and Board Members

True Fit's employee count trend

True Fit has 122 employees as of May 26. Here is True Fit's employee count trend over the years:

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Top competitors of True Fit include Banuba, Unbxd and Metadome. Here is the list of Top 10 competitors of True Fit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	True Fit 2009, Boston (United States), Series C	Provider of an AI sizing platform for apparel and footwear retailers	$148M	Cross Creek, BYU Cougar Capital & 11 others	63/100
2nd	Banuba 2016, Hong Kong (China), Series A	Developer of augmented reality software development kits and virtual try-on platform	$12M	Larnabel Ventures, VP Capital	63/100
3rd	Unbxd 2010, San Mateo (United States), Series C	Provider of AI-powered search and product discovery for online retailers	$26.9M	Chiratae Ventures, Eight Roads Ventures & 88 others	63/100
4th	Metadome 2016, San Mateo (United States), Series A	Provider of XR and AI platform for immersive customer experiences	$10.6M	Chiratae Ventures, Lenskart Vision Fund & 34 others	57/100
5th	TextileGenesis 2018, Hong Kong (China), Acquired	Provider of a platform for supply chain traceability in fashion	-	-	54/100
6th	Tryndbuy 2018, Delhi (India), Seed	Developer of an AI platform for virtual try-on and media	$6.32M	Yali Capital, Venture Catalysts & 15 others	52/100
7th	Revieve 2016, Helsinki (Finland), Series A	Provider of AI and AR solutions for beauty brands and retailers	$2.08M	Businessfinland, Virala & 3 others	52/100
8th	Lily 2015, Mountain View (United States), Series B	Provider of customer intent platform for e-commerce businesses	$63.9M	Canaan, New Enterprise Associates & 23 others	50/100
9th	MemoMi 2012, Palo Alto (United States), Acquired	AR & AI mirror software transforming luxury shopping with personalized experiences	-	-	46/100
10th	Selectika 2018, Tel Aviv (Israel), Funding Raised	Provider of AI-based personalization system for eCommerce businesses	-	TLVGenerator, Sarona Ventures & 1 others	44/100