True Fit - About the company
True Fit is a series C company based in Boston (United States), founded in 2009 by Jessica Murphy. It operates as a Provider of an AI sizing platform for apparel and footwear retailers. True Fit has raised $148M in funding from investors like Jump Capital, Signal Peak and Georgian. The company has 242 active competitors, including 48 funded and 7 that have exited. Its top competitors include companies like Banuba, Unbxd and Lily.
Company Details
Provider of an AI sizing platform for apparel and footwear retailers. The platform aims to eliminate sizing guesswork and increase shopper confidence. It offers personalized size recommendations based on shopper demographics and preferences. The platform provides size and fit guidance using purchase and keep data. It helps shoppers find the size that fits them best.
- Website
- truefit.com
- Social
Key Metrics
Founded Year
2009
Location
Boston, United States
Stage
Series C
Total Funding
$148M in 10 rounds
Latest Funding Round
Investors
Ranked
1st among 242 active competitors
Employee Count
124 as on Jun 30, 2026
Legal entities associated with True Fit
True Fit is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
TRUE FIT DEVELOPMENT INDIA PRIVATE LIMITED CIN: U72900MH2016FTC284969 , India, Active | Aug 19, 2016 | 0 - ₹10 Cr (As on Mar 31, 2025) | 19 (As on Mar 31, 2024) | |
TRUE FIT CORPORATION CIN: 710980124 , Belgium, Active | Mar 23, 2005 | - | 62 (As on Dec 31, 2022) | - |
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True Fit's funding and investors
True Fit has raised a total funding of $148M over 10 rounds. Its first funding round was on Jan 15, 2010. Its latest funding round was a Conventional Debt round on Dec 08, 2021 for $*****. 1 investor participated in its latest round. True Fit has 13 institutional investors.
Here is the list of recent funding rounds of True Fit:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 08, 2021 | 3043118 | Conventional Debt | 2145210 | 4374835 | 9351960 | 3104277 |
Dec 07, 2021 | 5587253 | Series C | 7494803 | 8540753 | 9331935 | |
Jan 15, 2018 | 1608394 | Series C | 7917990 | 7932817 |
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True Fit's founders and board of directors
Founder? Claim ProfileThe founders of True Fit is Jessica Murphy.
Here are the details of True Fit's key team members:
- Jessica Murphy: Co-Founder & CEO of True Fit. Contact Info: 1 email address
View details of True Fit's Founder profiles and Board Members
True Fit's employee count trend
True Fit has 124 employees as of Jun 26. Here is True Fit's employee count trend over the years:
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True Fit's Competitors and alternates
Top competitors of True Fit include Banuba, Unbxd and Lily. Here is the list of Top 10 competitors of True Fit, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | True Fit 2009, Boston (United States), Series C | Provider of an AI sizing platform for apparel and footwear retailers | $148M | 63/100 | |
2nd | Developer of augmented reality software development kits and virtual try-on platform | $12M | 63/100 | ||
3rd | Unbxd 2010, San Mateo (United States), Series C | Provider of AI-powered search and product discovery for online retailers | $26.9M | 63/100 | |
4th |  Lily 2015, Mountain View (United States), Series B | Provider of customer intent platform for e-commerce businesses | $63.9M | 61/100 | |
5th |  Metadome 2016, San Mateo (United States), Series A | Provider of XR and AI platform for immersive customer experiences | $10.6M | 58/100 | |
6th | Developer of an AI platform for virtual try-on and media | $6.32M | 52/100 | ||
7th | Provider of AI and AR solutions for beauty brands and retailers | $2.08M | 52/100 | ||
8th | MemoMi 2012, Palo Alto (United States), Acquired | AR & AI mirror software transforming luxury shopping with personalized experiences | - | - | 45/100 |
9th | Provider of AI-based personalization system for eCommerce businesses | - | 44/100 | ||
10th | SaaS platform for 3D content creation to enable AR/VR in commerce | $27.2M | 44/100 |
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True Fit's Investments and acquisitions
True Fit has made no investments or acquisitions yet.
Reports related to True Fit
Here is the latest report on True Fit's sector:
News related to True Fit
Filter this listMedia has covered True Fit for 1 event in last 1 year, It was about company updates.
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True Fit Launches Agentic AI Shopping Experience Powered by 20 Years of Fit DataBusiness Wire•Feb 17, 2026•True Fit
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True Fit selected by Shopify as the first Shopify Plus Certified App for fit and sizingPremierconstructionnews•Nov 26, 2024•True Fit, Shopify
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Lucy & Yak, Leverages True Fit’s Ai To Drive A Five-fold Increase In RevenuesDirect Commerce•Oct 22, 2024•Lucy & Yak, True Fit
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True Fit Unlocks Growth for Rising Fashion Brands in ShopifyPremierconstructionnews•May 09, 2024•True Fit, Shopify
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True Fit democratises Fashion Genome and unlocks growth for rising fashion brands in ShopifyThe Retail Bulletin•May 09, 2024•True Fit
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TruFit Embarks on a New Era of Growth with Key Executive AppointmentsPR Newswire•Apr 02, 2024•True Fit
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British clothing brand, Lucy & Yak, partners with True Fit to bring AI fit recommendations to every shopperPremierconstructionnews•Feb 09, 2024•Lucy & Yak, True Fit
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Lucy & Yak, partners with True Fit for AI fit recommendationsDirect Commerce•Feb 07, 2024•Lucy & Yak, True Fit
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